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Italy's largest dental care group, operating a nationwide network of modern dental clinics.

Last updated September 26, 2026

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Overview

DentalPro is an Italian chain of dental clinics and the largest dental care group in Italy. Founded in 2010, the company set out to make quality dental care accessible to a broad population by investing in technology, modernising its facilities, and training its professionals and staff. Its network has grown to more than 280 dental centres located across 17 regions and 77 provinces, employing over 2,000 people and working with around 1,200 dentists and hygienists. Over its first 15 years the group reports having managed more than one million patients. The group positions its clinics in major shopping centres and principal Italian cities, offering a wide range of treatments under one roof with modern technology and a dedicated staff. Its service range includes professional oral hygiene, professional teeth whitening, clear aligner orthodontics, and dental implantology. DentalPro also runs an Oral Care product line for home oral hygiene, sold through pharmacies, parapharmacies, its online shop, and Amazon. A patient area and app, MyDentalPro, lets patients access their care plan, manage appointments, and check invoices. DentalPro emphasises accessibility — centres open on weekends, continuous hours, convenient parking, and barrier-free facilities — alongside quality, citing a group of 1,200 selected dentists and hygienists and three ISO certifications. The company also promotes campaigns such as Smile Days, informative days dedicated to clear orthodontics, and online appointment booking. It describes itself as committed to environmental sustainability and to reconciling investment in technology and digitalisation with competitive treatment prices through economies of scale. As of the available evidence, DentalPro is a private Italian company. Its official website is dentalpro.it, and its stated mission is to improve people's lives by taking care of their oral health.

History

DentalPro was founded in 2010 with the aim of making quality dental care accessible to everyone in Italy. From its inception the group invested heavily in innovation, modernising its facilities and training its professionals and staff. Over time it grew into the largest group of dentists in Italy, expanding to more than 280 dental centres across 17 regions and 77 provinces. The group reports having managed over one million patients in its first 15 years and now employs more than 2,000 people, working with around 1,200 dentists and hygienists. It has pursued a strategy of locating clinics in major shopping centres and principal Italian cities, offering multiple treatment types within a single modern facility. The company also developed an Oral Care product line for home use, sold through pharmacies, parapharmacies, its online shop, and Amazon, and launched the MyDentalPro patient area and app. It promotes campaigns such as Smile Days for clear orthodontics and offers online appointment booking. DentalPro states a commitment to environmental sustainability and to balancing technology investment with competitive pricing through economies of scale.

  • 2010

    DentalPro founded in Italy.

  • Grew to over 280 dental centres across 17 regions and 77 provinces.

  • Reported managing over one million patients in 15 years.

  • Launched Oral Care product line and MyDentalPro patient app.

Products and positioning

Accessible, technology-driven dental care through a large network of modern clinics.

  • Professional oral hygiene

  • Professional teeth whitening

  • Clear aligner orthodontics

  • Dental implantology

  • Oral Care home hygiene products

  • MyDentalPro patient app

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