Dentsu Network

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it combines the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Its global leadership brands include Dentsu Creative, Tag, Carat, iProspect, dentsu X and Merkle, delivering end-to-end experience transformation (EX) by integrating services across Media, CXM and Creative.

Dentsu was founded in 1901 in Tokyo, Japan. It is now present in over 145 countries and regions and has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Its global leadership brands include Dentsu Creative, Tag, Carat, iProspect, dentsu X and Merkle. The company operates as a global network with 67,000 people around the world, delivering end-to-end experience transformation by integrating services across Media, CXM and Creative. Under its B2B2S management policy, its offering is Integrated Growth Solutions (IGS). In June 2025, its Board of Directors approved revisions to its sustainability approach, updating its 2030 Value Creation Strategy.

Integrated growth and transformation partner to the world's leading organizations.

• Dentsu Creative

  A global leadership brand focused on transformative creativity to drive growth.

• Tag

  End-to-end production with high quality and scalable content, driven by the latest technology, 50 years of omnichannel expertise.

• Carat

  Pioneering in media to build modern businesses, by getting brands closer to the people that matter.

• iProspect

  Building brands with a performance mindset, through the meticulous analysis of signals, data.

• dentsu X

  Unique, personalized experiences that go beyond media, connect with consumers and deliver business growth.

• Merkle

  Global experience consultancy integrating data, design, technology, and strategy to power human-centered experience transformation.

• Merkury

  The industry's unrivaled global identity platform, a person-based identity and data platform for enterprise brands.

1. 1Integrated Marketing Solutions & Agency Services | dentsu USAdentsu.com
2. 2Our Agencies | dentsudentsu.com
3. 3Social Impact Strategy | dentsudentsu.com
4. 4Our Leadership | dentsu USAdentsu.com
5. 5Dentsu Networkwikidata.org