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An Argentine free-to-air sports television channel owned by Contenidos Públicos, S.A.

Last updated August 25, 2026

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Overview

DeporTV is an Argentine free-to-air sports television channel focused on live events, sports news, magazine programming, and locally produced sports content. The channel was established in 2012 during the administration of President Cristina Fernández de Kirchner and initially operated as a test service. It moved to full-time broadcasting on February 21, 2013, and its formal launch was presented at Tecnópolis. The launch was linked to Argentina's public media and education structures, reflecting an ambition to make sports coverage broadly accessible through a national public-service platform. In its early programming, DeporTV carried a wide range of Argentine and international competitions. Its coverage included Argentine football through Fútbol Para Todos, the Copa Argentina, domestic motorsports, the Copa del Rey, the South American Athletics Championships, Spain's Asociación de Clubes de Baloncesto basketball competition, and original studio and magazine programs. This mix positioned the channel as a general sports outlet rather than a single-sport service, while giving particular prominence to football and competitions involving Argentine teams or athletes. The channel's development was affected by changes in production arrangements and public-media policy. A contract covering the production of more than 600 editions of sports-news programs and news flashes ended on January 22, 2016. The termination resulted in the dismissal of approximately 120 staff members and was followed by plans for a substantially revised schedule. DeporTV later announced a high-definition feed, reportedly using bandwidth associated with the closure of Suri TV. The HD initiative was part of a broader effort to improve the channel's technical presentation and distribution. DeporTV underwent another visible refresh in December 2016, when it introduced a new logo. In July 2020, the channel announced a further identity and programming update, including a new lineup after a prolonged period in which it had produced comparatively little new content. The refresh also introduced a female announcer for channel promotions. Its programming has included sports and lifestyle formats such as Punto Turístico Aventurero, La Aventura del Hombre in an updated version, Fútbol en Vivo: Apto para Todos, Ovación Alternativa, New Body Trendy, and Cambio de Hábitos. At the end of 2024, DeporTV left its long-standing premises at the Escuela Mecánica de la Armada and moved into facilities used by Televisión Pública. The relocation allowed one of the new premises' studios to be used for DeporTV's studio-based programming. The move reinforced the channel's place within Argentina's public-media infrastructure. DeporTV's current identity is therefore shaped by three roles: a national sports broadcaster, a public-media outlet, and a platform for domestic sports news and original programming. Detailed current ownership, audience, financial, and executive information is not established in the supplied reference material.

History

DeporTV was established in Argentina on April 12, 2012, by President Cristina Fernández de Kirchner. It was conceived as a national sports television service within the country's public-media environment. The channel first operated as a test service before beginning full-time broadcasting on February 21, 2013. Its formal launch took place at Tecnópolis and was associated with the Ministry of Education, underscoring the public-service and nationwide-access dimensions of the project. The initial service was designed as a broad sports channel. Its programming included Argentine football through Fútbol Para Todos, the Copa Argentina, local motorsports, the Copa del Rey, the South American Athletics Championships, Spain's ACB basketball competition, and original productions. Rather than concentrating on one discipline, DeporTV combined live-event coverage with sports news, magazine shows, and studio formats intended for a general Argentine audience. Toward the end of 2013, DeporTV announced that it would introduce an HD feed. The planned service reportedly relied on bandwidth associated with Suri TV, a channel that had closed. The announcement represented an effort to strengthen the channel's technical offering and keep its distribution aligned with evolving television standards. A significant operational change occurred in January 2016, when the contract responsible for producing more than 600 editions of sports news programs and news flashes ended. The contract's conclusion led to the dismissal of about 120 employees. DeporTV used the period to reorganize its schedule, with a new programming structure planned for March. Later that year, on December 3, it introduced a new logo, giving the channel a revised visual identity. In July 2020, DeporTV announced another identity and programming renewal. The new lineup followed years in which the channel had produced little new content. A female announcer was added to the promotional voice and presentation system, and the logo was refreshed again. The channel's listed formats included Punto Turístico Aventurero, an updated version of La Aventura del Hombre, Fútbol en Vivo: Apto para Todos, Ovación Alternativa, New Body Trendy, and Cambio de Hábitos. These titles show the breadth of the service, extending from live football and alternative sports coverage to travel, outdoor activity, health, and lifestyle programming. At the end of 2024, DeporTV left its long-standing premises at the Escuela Mecánica de la Armada and moved to the facilities of Televisión Pública. The relocation gave the channel access to a studio used for its studio-based programs and placed its production operations more directly alongside Argentina's public television infrastructure. Across its history, DeporTV has therefore combined sports rights and event coverage with public-media production, schedule redesigns, branding changes, and periodic efforts to renew its original programming. The supplied sources do not establish a detailed current executive roster, audience profile, financial position, or separate corporate legal structure beyond its ownership by Contenidos Públicos, S.A. and operation by the Secretaría de Medios y Comunicación Pública.

  • 2024

    Move to Televisión Pública facilities

    [1]

    At the end of 2024, DeporTV moved from the Escuela Mecánica de la Armada to Televisión Pública facilities.

  • 2020

    Programming and identity refresh

    [1]

    The channel announced a new lineup and identity, including a female announcer for promotional material.

  • 2016

    Sports-news production contract ends

    [1]

    The contract for more than 600 editions of sports news and news flashes ended, resulting in approximately 120 staff dismissals and a planned schedule overhaul.

  • 2016

    New logo introduced

    [1]

    DeporTV unveiled a new logo on December 3.

  • 2013

    Full-time service begins

    [1]

    After an initial test period, DeporTV began full-time broadcasting on February 21, 2013.

  • 2013

    Official launch at Tecnópolis

    [1]

    The channel's official launch presented a broad schedule of Argentine, international, and original sports programming.

  • 2013

    HD feed announced

    [1]

    DeporTV announced plans for an HD feed, reportedly using bandwidth associated with the closed Suri TV service.

  • 2012

    Channel established

    [1]

    DeporTV was established on April 12, 2012, during the presidency of Cristina Fernández de Kirchner.

Products and positioning

A publicly oriented Argentine sports channel offering accessible coverage of football, motorsports, athletics, basketball, and other sports alongside original studio, magazine, and lifestyle programming.

  • Television service · 2013

    Live sports broadcasting

    DeporTV's core offering is free-to-air sports broadcasting for Argentine viewers. Its early coverage included Argentine football, the Copa Argentina, local motorsports, the Copa del Rey, athletics, and Spanish basketball. The service combines live events with related analysis and news, making it a broad sports outlet rather than a single-discipline channel.

  • Football programming

    Fútbol en Vivo: Apto para Todos

    A football-focused live programming format associated with DeporTV's public-access sports mission. The title reflects the channel's role in presenting football coverage to a broad audience through Argentina's public television ecosystem.

  • Sports magazine

    Ovación Alternativa

    A DeporTV sports format representing the channel's effort to cover sports beyond the most prominent mainstream competitions. The available reference identifies the program as part of the channel's programming but does not provide further details about its presenters, format length, or production history.

  • Travel and adventure programming

    Punto Turístico Aventurero

    A travel and adventure-oriented program listed among DeporTV's original or scheduled formats. Its inclusion illustrates the channel's wider interpretation of sports and active lifestyles, extending beyond event transmission into outdoor and destination-related content.

  • Adventure programming

    La Aventura del Hombre (Versión Actualizable)

    An updated version of La Aventura del Hombre included in DeporTV's programming. The available source establishes the title and its updated presentation but does not specify the exact production dates, presenters, or episode structure.

  • Health and lifestyle programming

    New Body Trendy

    A health, fitness, or lifestyle-oriented title included in DeporTV's listed programming. It complements the channel's sports coverage with content related to physical activity and contemporary wellness interests.

  • Lifestyle programming

    Cambio de Hábitos

    A lifestyle format listed among DeporTV's programs. The title suggests a focus on changing personal habits, but the supplied reference does not provide enough information to describe its presenters, editorial approach, or broadcast period more precisely.

Marketing campaigns

  • 2020Programming and logo refresh

    Argentina

    In July 2020, DeporTV promoted a new lineup and refreshed identity after an extended period with limited new content. The update also introduced a female announcer for channel promotions.

    Outcome. The channel resumed emphasis on a renewed schedule and promotional presentation, although audience results are not provided.

  • 2016Visual identity renewal

    Argentina

    DeporTV introduced a new logo in December 2016 as part of a visible brand refresh following a major production and schedule transition.

    Outcome. The channel adopted a revised visual identity; the source does not quantify audience or commercial effects.

Brand decisions

  • 2024

    Relocation to Televisión Pública facilitiesStrategy

    Background

    At the end of 2024, DeporTV left its long-standing premises at the Escuela Mecánica de la Armada.

    Action taken

    The channel moved its operations to facilities used by Televisión Pública, where one studio was used for DeporTV's studio-based programming.

    Aftermath

    The move brought DeporTV's production activities into closer proximity with Argentina's public television infrastructure.

  • 2016

    Schedule reorganization after production contract expiryStrategy

    Background

    A contract producing more than 600 sports-news editions and news flashes ended on January 22, 2016, with approximately 120 staff members dismissed.

    Action taken

    DeporTV used the transition to plan a new schedule, intended to be introduced in March.

    Aftermath

    The channel later introduced a new logo and subsequently pursued further programming renewal. No financial terms are supplied.

  • 2013

    Decision to introduce an HD feedOther

    Background

    After beginning regular broadcasting, DeporTV announced plans to expand its technical service with high-definition transmission.

    Action taken

    The channel planned an HD feed reportedly using bandwidth associated with the closed Suri TV service.

    Aftermath

    The supplied reference records the announcement but does not confirm the exact launch date or subsequent distribution footprint.

Sources2 sources

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