Der Prignitzer

Der Prignitzer is a German regional daily newspaper serving the Prignitz district and surrounding areas of Brandenburg. It first appeared in 1907 under the title Brandenburger Allgemeine – Unabhängige Tageszeitung für das Land Brandenburg, with its publication office in Wittenberge. Over more than a century the paper has become a fixture of local news coverage in the region, carrying reporting on politics, local government, business, culture, sport and community affairs for readers in the Prignitz. The newspaper is published by Zeitungsverlag Schwerin, a regional publishing house. Since 2024 the publisher has belonged to the Baden-Württemberg-based SV Gruppe, a media group that has been expanding its holdings in the German regional newspaper market. This ownership change places Der Prignitzer within a larger portfolio of local and regional titles, while the paper continues to operate under its own long-established brand and to serve its traditional circulation area. As a local daily, Der Prignitzer competes in a challenging market for print and digital regional news in eastern Germany, where advertising revenues and print circulation have declined across the industry. Like many regional titles, it maintains a print edition alongside online news offerings through its website, prignitzer.de. Its editorial focus remains hyperlocal: municipal politics, regional economy, local sport and community events that larger national outlets do not cover. The paper's long history — dating back to the German Empire — and its continued publication make it one of the older regional newspaper brands in Brandenburg. Its identity is closely tied to the Prignitz region and the town of Wittenberge, where it was founded and where its editorial roots lie.

Der Prignitzer is a Brandenburg daily newspaper whose origins date to 1907, when it first appeared under the name Brandenburger Allgemeine – Unabhängige Tageszeitung für das Land Brandenburg. Its original publication office was in Wittenberge, a town in the Prignitz region of Brandenburg. The choice of Wittenberge as the paper's base reflected the town's role as a regional centre in the early twentieth century. The paper's early decades coincided with a turbulent period in German history, spanning the German Empire, the Weimar Republic, the Nazi era, the division of Germany and the post-reunification period. Throughout these changes, the title maintained a continuous presence as a regional daily serving the Prignitz area, adapting its name and operations over time to the political and economic circumstances of each era. In the modern era, Der Prignitzer is published by Zeitungsverlag Schwerin, a publishing house based in Schwerin, Mecklenburg-Vorpommern. The publisher handles the paper's print production, distribution and, increasingly, its digital operations. The newspaper maintains a website at prignitzer.de, where it publishes local news alongside its print edition. A significant ownership development occurred in 2024, when Zeitungsverlag Schwerin became part of the SV Gruppe, a media company headquartered in Baden-Württemberg. This move brought Der Prignitzer into a larger publishing group with interests in regional newspapers, reflecting the broader consolidation trend in the German local news market, where independent regional publishers have increasingly joined larger groups to secure investment and operational scale. As of the present, Der Prignitzer remains an active regional daily, covering the Prignitz district and surrounding communities. Its editorial content focuses on local and regional affairs, and its brand remains closely associated with Wittenberge and the Prignitz region.

• 2024

  Zeitungsverlag Schwerin, the paper's publisher, becomes part of the Baden-Württemberg-based SV Gruppe.

• 1907

  Der Prignitzer first appears as Brandenburger Allgemeine – Unabhängige Tageszeitung für das Land Brandenburg, published in Wittenberge.

Local/regional daily newspaper for the Prignitz district in Brandenburg, Germany.

• Der Prignitzer (print daily)

  Regional daily newspaper covering the Prignitz district in Brandenburg.

• prignitzer.de

  Online news portal of the newspaper.

1. 1Der Prignitzer – Wikipedia (German)de.wikipedia.org
2. 2Der Prignitzer – Wikidatawikidata.org
3. 3Der Prignitzer – official websiteprignitzer.de