Derag Group
Corporate brand
UnclaimedMunich-based owner-managed corporate group founded in 1951, uniting divisions including project development, real estate, hotels & apartments, media, gastronomy, BANZAI and location development under the DERAG umbrella brand.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
The internationally active DERAG Unternehmensgruppe, headquartered in Munich, unites various business divisions under its umbrella brand. Originally founded in 1951 as a property developer and real estate company, the group now comprises the divisions Project Development, Real Estate, Hotels & Apartments, Media, Gastronomy, BANZAI and Location Development (Fairview Orchards). It currently employs around 700 people. Its Project Development division has realized more than 85,000 residential and commercial real estate units since 1951. The Real Estate division manages the group's existing properties in Germany and Austria. The Hotels & Apartments division includes the Living Hotels, founded in 1982 and described as a pioneer in the apartment-hotel market in German-speaking Europe, and the SOULMADE brand launched in 2016; the chain today comprises 18 hotels at 9 locations. The group expanded into media by taking on the regional TV stations münchen.tv and tv.ingolstadt in 2024 and L-TV Landesfernsehen in 2025.
History
The DERAG Unternehmensgruppe was originally founded in 1951 as a property developer and real estate company. Since its founding, its Project Development division has realized more than 85,000 residential and commercial real estate units. The Hotels & Apartments division was founded in 1982 and is described as a pioneer in the apartment-hotel market in German-speaking Europe; in 2016 the SOULMADE brand was added. In 2024 the group took on the regional TV stations münchen.tv and tv.ingolstadt, and in 2025 L-TV Landesfernsehen, expanding its portfolio into media.
Products and positioning
Living Hotels
Apartment-hotel chain founded in 1982, comprising 18 hotels at 9 locations.
Soulmade
Brand launched in 2016 within the Hotels & Apartments division.
DERAG Projektentwicklung
Project development division that has realized more than 85,000 residential and commercial real estate units since 1951.
DERAG Immobilien
Real estate management unit managing the group's existing properties in Germany and Austria.
BANZAI
A division of the DERAG Unternehmensgruppe.
Fairview Orchards
Location development division of the group.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/derag-group · Editorial policy · How profiles are compiled