deSal

deSal is an Indian hair care brand founded by Ankita (B.Tech Chemical) and Akanksha (B.Tech Electrical), both IIT Roorkee alumni. The brand was born from the founders' personal experience with hair and skin damage caused by Bangalore's hard water, as well as the effects of chlorinated pools and saline beach water encountered during their travels. Recognizing that water quality was the common source of these problems, they set out to create a solution grounded in chemical engineering rather than plumbing fixes. deSal's product line focuses on mineral defense personal care, with flagship offerings including the Hard Water Defense Shampoo and the Swimmers Wellness Shampoo, both marketed as in-vivo tested and dermatologically tested. The formulas are designed to address mineral buildup from calcium, magnesium, and iron, as well as dryness, frizz, breakage, and dullness. Key ingredients include Disodium EDTA, a chelating agent that binds to mineral ions and lifts them from the hair shaft; D-Panthenol (Vitamin B5) for strengthening and moisture; Hyaluronic Acid for hydration; and Argan Oil for softness and shine. The products are free from SLS, phthalates, and parabens, and are suitable for all hair and scalp types, including color-treated hair. The brand positions itself as a science-backed solution for Indian hair and water conditions, with formulations tested at 500+ TDS in Indian hard water. It offers its products primarily through its own e-commerce website, desal.in, with options such as single bottles, packs of two, and combo sets. deSal has garnered a modest but engaged customer base, with the website noting trust from over 500 families and various products accumulating dozens of reviews. The brand continues to operate as a private company, with no public listing or parent company disclosed.

deSal was founded by Ankita and Akanksha, both alumni of IIT Roorkee with B.Tech degrees in Chemical and Electrical Engineering respectively. The idea emerged after they moved from Roorkee to Bangalore and experienced significant hair and skin damage attributed to the city's hard water. As frequent travelers, they also encountered problems from chlorinated swimming pools and saline beach water. Despite trying numerous existing products, they found no effective solution and concluded that the issue required a chemical approach rather than a plumbing fix. Motivated by their own struggles, they decided to apply their chemical engineering background to develop a product that could address mineral-related hair damage. This led to the creation of deSal, a brand focused on mineral defense personal care. The company's mission is to provide science-backed personal care that works regardless of water quality, allowing users to be carefree. The brand launched with its flagship Hard Water Defense Shampoo, formulated with Disodium EDTA as a chelating agent to remove mineral buildup, along with D-Panthenol, Hyaluronic Acid, and Argan Oil to restore and protect hair. A second product, Swimmers Wellness Shampoo, was introduced for swimmers exposed to chlorinated water. Both products are marketed as in-vivo tested and dermatologically tested, and are free from SLS, phthalates, and parabens. deSal sells primarily through its own website, desal.in, offering single bottles, packs of two, and combo sets. The website indicates that the brand is trusted by over 500 families and that its products have received dozens of reviews. The company operates as a private entity and has not disclosed any outside funding or parent company. As of the latest available information, deSal continues to focus on the Indian market, with formulations specifically tested for Indian hard water conditions at 500+ TDS.

• Founders Ankita and Akanksha move from Roorkee to Bangalore and experience hair and skin damage from hard water, inspiring the creation of deSal.

• deSal launches its first product, Hard Water Defense Shampoo, formulated with Disodium EDTA and other ingredients to combat mineral buildup.

• The brand expands its range with Swimmers Wellness Shampoo, targeting swimmers' hair exposed to chlorinated water.

• deSal's website reports trust from over 500 families and accumulates dozens of product reviews.

Dermatologically tested, mineral-specific personal care designed for Indian hair and water, backed by scientific mechanisms.

• Hard Water Defense Shampoo | In-Vivo Tested 220 ml

  A shampoo formulated with Disodium EDTA, D-Panthenol, Hyaluronic Acid, and Argan Oil to remove mineral buildup from hard water, strengthen hair, and restore moisture. Suitable for all hair and scalp types, including color-treated hair. Dermatologically tested and free from SLS, phthalates, and parabens.

• Swimmers Wellness Shampoo | In-Vivo Tested 220 ml

  A shampoo designed for swimmers to address hair damage from chlorinated pool water. In-vivo tested and dermatologically tested.

• Hard Water Defense Shampoo - Pack of 2 (2 × 220 ml)

  A value pack containing two bottles of the Hard Water Defense Shampoo.

• Swimmers Wellness Shampoo - Pack of 2 (2 × 220 ml)

  A value pack containing two bottles of the Swimmers Wellness Shampoo.

• Perfect Mineral Defense Combo (2 × 220 ml)

  A combo set featuring both the Hard Water Defense Shampoo and the Swimmers Wellness Shampoo.

1. 1Hard Water Shampoo & Swimmers Shampoo | deSaldesal.in
2. 2Our Story: Why We Built a Hard Water Shampoo | deSaldesal.in
3. 3Mystery Gift – deSaldesal.in
4. 4All Hard Water & Swimmers Shampoos | deSaldesal.in
5. 5deSal - Wikidatawikidata.org