Destination Wattens Regionalentwicklung GmbH
Corporate brand
UnclaimedAustrian regional development company operating the Werkstätte Wattens entrepreneur and creative centre on the historic Swarovski Werk2 site.
Last updated September 28, 2026
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Overview
Destination Wattens Regionalentwicklung GmbH is an Austrian regional development company based in Wattens, Tyrol. It is best known as the operator of the Werkstätte Wattens, an entrepreneur and creative centre located on the Werk2 site of D. Swarovski KG. The centre occupies a site with more than 450 years of industrial and entrepreneurial history, sitting beside the Wattenbach stream and the Aktivpark Vögelsberg. The Werkstätte Wattens provides more than 9,000 square metres of flexible space for a wide range of industries. Its offerings include offices, production and storage areas, studios, medical practices, law offices, training spaces, a co-working space with community areas, and meeting and event rooms. The centre positions itself as a community built on mutual exchange, collaboration, and a modern, professional working environment. The organisation is small and hands-on. Its public team page lists four core staff members responsible for rental of offices, production and storage facilities and facility management; community management, co-working and events; finance and administration; and IT and event technology. A community buddy role is also listed. The company's address is Weisstraße 9, 6112 Wattens, Austria. As a regional development entity, Destination Wattens works at the intersection of local economic development, real estate and community building. By repurposing part of the historic Swarovski industrial site, it supports start-ups, creative businesses, and established companies seeking space in the Wattens area. Its website is destination-wattens.at, while the Werkstätte Wattens centre maintains its own site at werkstaette-wattens.at.
History
Destination Wattens Regionalentwicklung GmbH operates in Wattens, Tyrol, a town long associated with the Swarovski crystal business. The site it manages, the Werkstätte Wattens, is located on the Werk2 area of D. Swarovski KG and is described as having more than 450 years of industrial and entrepreneurial history. This places the location within a long tradition of manufacturing and enterprise in the Wattenbach valley. The modern organisation functions as a regional development company. Its purpose is to support entrepreneurship and creativity in the Wattens area by providing adaptable commercial space. The Werkstätte Wattens has grown to offer more than 9,000 square metres of space across a variety of uses, from offices and production halls to studios, practices, and a co-working community. By converting and managing part of a historic industrial campus, Destination Wattens combines heritage with contemporary workspace needs. The centre sits next to the Wattenbach and the Aktivpark Vögelsberg, integrating the working environment with the surrounding landscape. Its team of four core staff handles leasing, community management, finance, and technical event support, reflecting a lean, service-oriented operation. While the exact founding date of the company is not established in the available evidence, its identity is closely tied to the redevelopment of the Swarovski Werk2 site into a multi-use entrepreneur and creative centre. The organisation continues to market itself as a hub for diverse industries and a community that values exchange and collaboration.
Werkstätte Wattens operates on the Werk2 site of D. Swarovski KG, a location with over 450 years of industrial history.
The centre expands to offer more than 9,000 square metres of space for diverse industries.
Products and positioning
A regional development company offering flexible commercial and creative space within a historic industrial site, with a strong emphasis on community, collaboration, and a modern professional environment.
Office space
Flexible office units for companies and creatives.
Production and storage space
Industrial-style areas for production and warehousing.
Studios and ateliers
Creative workspaces for artists and makers.
Medical practices and law offices
Professional rooms for medical and legal practices.
Training spaces
Rooms suitable for training and workshops.
Co-working space
Shared desks and community areas for freelancers and small teams.
Meeting and event rooms
Bookable rooms for meetings and events.
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