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Retailer / private label

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Spain's leading eco-friendly waterless car detailing franchise network, with 130+ centres across four countries.

Last updated September 26, 2026

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Overview

DetailCar is a Spanish car detailing and cleaning franchise network that pioneered waterless car care inside shopping centres. Founded in 2007 as a single mobile unit offering at-home service, the company opened its first fixed Vehicle Cleaning Centre in 2008 at C.C. Portal de la Marina in Ondara, Alicante, and launched its franchise programme in 2009. It has since grown into a network of more than 130 locations across Spain, France, Costa Rica and Tunisia, serving over 328,000 customers. The brand's core proposition is eco-friendly, waterless detailing delivered in convenient locations — typically shopping centres where customers already go every week. Customers drop their car at the entrance, shop, and collect it looking showroom-fresh. Services range from a quick exterior waterless wax wash (from around €30) and interior cleaning (from around €45) to full interior-and-exterior details (from around €65), seat extraction, leather hydration, ozone disinfection, engine cleaning, paint correction, headlight restoration, graphene coating (from €84) and ceramic coating (from €299, offering up to three years of protection). A flagship 'Estrena Coche' package at around €400 provides the most complete treatment. DetailCar positions itself as making professional car care accessible to everyone, combining trained technicians, industry-grade products and hand-finished quality with the convenience of shopping-centre locations. The company underwent a digital transformation in 2023, launching an online booking platform, customer accounts and a franchisee dashboard. It continues to expand its network and service range, with recent additions such as graphene coating reflecting its focus on premium paint protection alongside everyday cleaning.

History

DetailCar was founded in 2007 when it opened its first mobile unit for at-home service, pioneering waterless car detailing in Spain. The concept was simple: professional car care should not require wasting thousands of litres of water or driving to an industrial estate. Instead, DetailCar brought detailing to places people already visit weekly — shopping centres. In 2008, the company opened its first fixed Vehicle Cleaning Centre at C.C. Portal de la Marina in Ondara, Alicante. The following year, 2009, DetailCar launched its franchise programme, with ten new locations joining in the first year. This marked the transition from a single operation to a scalable network. International expansion began in 2012 with the opening of the first master franchise in France. By 2016, DetailCar had achieved national coverage across Spain. In 2023, the company underwent a digital transformation, launching a new online booking platform, customer accounts and a franchisee dashboard. As of the mid-2020s, DetailCar operates more than 130 locations across Spain, France, Costa Rica and Tunisia, serving over 328,000 customers. The network continues to grow, with recent service additions such as graphene coating reflecting an ongoing focus on premium paint protection alongside its core waterless cleaning services.

  • 2025

    Network continues to expand with new services such as graphene coating.

  • 2023

    Digital transformation: new online booking platform, customer accounts and franchisee dashboard.

  • 2016

    Achieves national coverage across Spain.

  • 2012

    First master franchise opens in France, advancing international expansion.

  • 2009

    Franchise model launches; ten new locations join in the first year.

  • 2008

    First Vehicle Cleaning Centre opens at C.C. Portal de la Marina, Ondara (Alicante).

  • 2007

    DetailCar opens its first mobile unit for at-home service, pioneering waterless car detailing in Spain.

Products and positioning

Eco-friendly, waterless car detailing made accessible through convenient shopping-centre locations, with professional hand-finished quality.

  • Interior & Exterior Cleaning

    Total cleaning inside and out — interior and exterior detailed together. ~1h, ~€65.

  • Interior Cleaning

    Spotless interior in 2 hours — vacuum, plastics and glass. ~1h, ~€45.

  • Exterior Cleaning

    Signature waterless wax wash — zero water, full shine. ~45min, ~€30.

  • Seat Cleaning

    Dirt washed and extracted with specialist products and an extraction vacuum. ~1h 30min, ~€84.

  • Polishing / Paint Correction

    Machine paint correction for a factory-level finish. ~5h, ~€300.

  • Ceramic Coating

    Up to 3 years of gloss and hydrophobic paint protection. From €299.

  • Graphene Coating

    Harder and slicker than wax: deeper gloss, easier washes and paint protection that lasts. From €84.

  • Ozone Disinfection

    Disinfect and purify the cabin — eliminate odours at the source. ~30min, ~€25.

  • Engine Cleaning

    Engine bay cleaning from the top. ~1h, ~€50.

  • Leather Hydration

    Leather cleaned, fed and protected — soft to the touch, with no artificial shine. ~45min, ~€49.

  • Headlight Restoration

    Restore clarity and brightness to cloudy, yellowed or scratched headlights. ~1h, ~€77.

  • Motorcycle Cleaning

    A full clean built for two wheels — bodywork, wheels and every metal detail. ~1h 30min, ~€48.

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