Deutsch Motors
Retailer / private label
UnclaimedDeutsch Motors is a South Korean automotive dealership group and official BMW dealer, founded in 1997 and listed on KOSDAQ.
Last updated September 26, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Deutsch Motors (Korean: 도이치모터스; also rendered Deutsche Motors) is a South Korean automotive dealership company founded on 17 August 1997. It operates as an official dealer for German automotive brands — principally BMW, MINI and Porsche — with showrooms and service centres concentrated in the Seoul metropolitan area and the western Yeongseo region of Gangwon Province. The company is listed on the KOSDAQ market of the Korea Exchange under the ticker 067990, and foreign investors hold a significant minority stake. As an official BMW dealer, Deutsch Motors sells new BMW vehicles, BMW corporate fleet vehicles, and BMW Premium Certified Used Cars. Its service network provides BMW parts, maintenance and repair, and it operates customer programmes such as the Deutsch Motors Premium Membership and the 'Charangcha' premium and plus care packages. The company also promotes BMW Driving Center corporate events and offers financial products including instalment plans arranged with Samsung Card. Deutsch Motors has been associated with a high-profile stock manipulation scandal: from 2009 to 2012, chairman Kwon Oh-soo and associates were accused of manipulating the company's share price. The case became one of South Korea's most widely reported market-abuse prosecutions and remains a defining episode in the company's public history. Today Deutsch Motors continues to operate as one of South Korea's larger imported-car dealer groups, with a nationwide sales and service footprint anchored by its BMW franchise.
History
Deutsch Motors was established on 17 August 1997 as a South Korean dealer for imported automobiles. From its early years the company focused on German brands, building a franchise portfolio that came to include BMW, MINI and Porsche. Its showrooms and service centres were developed mainly in the Seoul metropolitan area and the western Yeongseo region of Gangwon Province, giving it a concentrated but affluent catchment. The company grew into one of South Korea's better-known imported-car dealer groups and listed its shares on the KOSDAQ market of the Korea Exchange, trading under the code 067990. Foreign investors came to hold roughly 13.9% of the equity, reflecting international interest in the Korean premium car retail sector. A defining episode in the company's history was the stock manipulation scandal that unfolded around 2009–2012. Prosecutors alleged that chairman Kwon Oh-soo and associates artificially manipulated the company's share price. The case, widely known in Korea as the Deutsch Motors stock manipulation case, drew sustained media attention and became a landmark market-abuse prosecution. Operationally, Deutsch Motors deepened its relationship with BMW over the years. It became an official BMW dealer offering new-car sales, corporate fleet programmes, BMW Premium Certified Used Cars, genuine parts and aftersales service. It introduced customer-loyalty and care programmes such as the Deutsch Motors Premium Membership and the Charangcha Premium & Plus Care packages, and it promotes BMW Driving Center corporate events. The company also offers financing and instalment options, including arrangements with Samsung Card. As of the 2020s Deutsch Motors remains an active, listed dealer group in South Korea, with its official website serving as the primary channel for showroom locations, test-drive bookings, financial products and corporate sales enquiries.
Deutsch Motors founded in South Korea.
Start of the alleged stock manipulation period involving chairman Kwon Oh-soo and associates.
End of the alleged stock manipulation period; the case becomes a landmark prosecution.
Products and positioning
Official premium imported-car dealer group in South Korea, anchored by the BMW franchise and offering end-to-end sales, financing, parts and aftersales services.
BMW new vehicles
MINI vehicles
Porsche vehicles
BMW Premium Certified Used Cars
BMW parts and accessories
Vehicle maintenance and repair
Automotive financing and instalment plans
Sources5 sources
Cite this profile: Cite the canonical profile. /brand-wiki/deutsch-motors · Editorial policy · How profiles are compiled