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Deutsche Vermögensberatung

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German financial advisory group founded in 1975, offering insurance, retirement provision and wealth-building advice.

Last updated September 15, 2026

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Overview

Deutsche Vermögensberatung (DVAG) is a German financial advisory group whose history began in 1975, when Prof. Dr. Reinfried Pohl and his wife Anneliese founded the company in a small office in Frankfurt am Main. According to its own account, it has continuously expanded its market leadership among financial advisory firms in Germany and stands for a holistic advisory approach. The company is now run in the second generation by the sons Andreas and Reinfried Pohl. Its group structure has grown through the transfer of distribution operations: in 2008 the AachenMünchener transferred the entrepreneurial leadership of its sales organization to DVAG after more than 30 years of partnership, making DVAG its sole distribution channel and creating Allfinanz Deutsche Vermögensberatung; in 2018 the Generali Group handed over its exclusive distribution to DVAG after 40 years of cooperation. The company presents itself as a partner for insurance protection, retirement provision and wealth building, and warns publicly about fraudsters impersonating its representatives.

History

The history of Deutsche Vermögensberatung began in 1975, when Prof. Dr. Reinfried Pohl founded the company together with his wife Anneliese in a small office in Frankfurt am Main. According to the company's own account, it has since continuously expanded its market leadership among financial advisory firms in Germany and today stands for a holistic advisory approach. The company is now run in the second generation by the sons Andreas and Reinfried Pohl. In 2008, after more than 30 years of successful partnership, the AachenMünchener transferred the entrepreneurial leadership of its sales organization to Deutsche Vermögensberatung, making it the sole distribution channel of the AachenMünchener; this created the new company Allfinanz Deutsche Vermögensberatung, which has grown steadily since its founding, with over 1,200 new wealth advisors joining the group. In 2018, after 40 years of trusting cooperation, the Generali Group handed over its exclusive distribution to Deutsche Vermögensberatung, with Generali Deutschland definitively transferring its mobile distribution channels to DVAG; more than 2,500 former intermediaries came to the group from this further intensification of cooperation.

Products and positioning

Partner for insurance protection, retirement provision and wealth building; holistic advisory approach

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