Devernois

Devernois is a French maison de maille (knitwear house) that was founded in 1927 in Roanne, in the Loire, initially specializing in the manufacture of men's jacquard knitwear. The brand Devernois was created in the 1960s, replacing the initial brand name SIONREVED. The company is described as a family business, with Séverine Brun, granddaughter of the founder, serving as collection director.

Devernois was founded in 1927 in Roanne, in the Loire, initially specializing in the manufacture of men's jacquard knitwear. In the 1960s, the brand Devernois was created, replacing the initial brand name SIONREVED (an anagram of Devernois). In the 1980s, the house grew, developing franchises, opening branches, and expanding exports. The 1990s were described as the golden age, with the creation of the slogan 'EN DEVERNOIS, JE SUIS MOI'. In the 2000s, the house was taken over by the third generation: Séverine Brun, granddaughter of the founder, accompanied by her husband Thierry Brun.

1. 1DEVERNOIS | Maison de maille française et familiale – Devernoisdevernois.com
2. 2Histoire & Savoir-faire – Devernoisdevernois.com
3. 3Devernoiswikidata.org