Diamond Music
Product brand
UnclaimedPuerto Rican record label specializing in reggaeton and Hispanic urban music, founded in 2000 by Iván Joy.
Last updated September 26, 2026
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Overview
Diamond Music is a Puerto Rican record label founded in 2000 by producer Iván Joy. The label quickly established itself as a key player in the Latin American music market, specializing in reggaeton and Hispanic urban (Hurban) genres. It played a pivotal role in launching and advancing the careers of many prominent reggaeton artists, including Zion y Lennox, Tego Calderón, Jowell y Randy, Yaga y Mackie, Johnny Prez, Ivy Queen, and Eddie Dee. Diamond Music's early success was driven by a series of influential albums and compilations. In 2002, Yaga & Mackie's album "Sonando Diferente" became a landmark release, selling over 70,000 copies worldwide and charting on Latin Pop and Latin Album charts. The label followed with successful compilations such as "Kilates" and "The Majestic" in 2003, and "The Majestic 2 - Second Empire" and "Los 12 Discipulos" in 2004, the latter earning a Latin Grammy nomination. These releases featured a roster of top reggaeton talent and helped define the genre's sound during its commercial explosion. Today, Diamond Music operates as part of Artist System Inc., a company founded in 2010 by pianist Isidro Infante and Iván Joy. Artist System handles production and promotion for a diverse roster of artists, including Lucecita Benitez, Arcángel, Tego Calderón, and Jowell & Randy. Diamond Music continues to be involved in promotion, distribution, and digital logistics, and is recognized as one of the leading record companies in Latin America. Its catalog includes releases by artists such as Lucecita Benitez, Arcángel, Conjunto Canayón, Orquesta Corporación Latina, Sophy, Jadiel, Rey Pirin, Brian Michael, Arquímedes, Yaga y Mackie, Lourdes Robles, Manolo Lezcano, Lunna, and Lou Briel. Over 35 music videos in the Hispanic urban genre have been produced by Diamond Music.
History
Diamond Music was founded in 2000 by producer Iván Joy in Puerto Rico. The label quickly grew and secured important positions in the Latin American music market. It became a launching pad for popular reggaeton artists such as Zion y Lennox, Tego Calderón, Jowell y Randy, Yaga y Mackie, and Johnny Prez. Established artists like Ivy Queen and Eddie Dee also advanced their careers with the label. In 2002, Diamond Music released Yaga & Mackie's debut album "Sonando Diferente," which is considered a jewel of reggaeton. It sold over 70,000 copies worldwide, reached number 10 on the Latin Pop Charts and number 22 on the Latin Album Charts. The album featured guest artists such as Tego Calderón, Julio Voltio, Daddy Yankee, Johnny Prez, Pedro Prez, Maicol & Manuel, Baby Rasta & Gringo, and Cheka. This production helped establish Yaga & Mackie as international artists. In 2003, the label released the albums "Kilates" and "The Majestic," both of which achieved great success in the Latin American music market. "The Majestic" was a famous compilation featuring Nicky Jam, Ivy Queen, Tego Calderón, Eddie Dee, Zion y Lennox, and Maicol & Manuel. Later that year, Johnny Prez's album "The Dragon" garnered attention in Asia and made him a prominent reggaeton artist internationally. In 2004, Diamond Music released the label sampler "The Majestic 2 - Second Empire," which included tracks by Ivy Queen ("Yo Quiero Saber"), Johnny Prez ("Te Gusta Seducir"), Tego Calderón ("Naqui Naqui"), and others. Tego Calderón's song "Mira Quien Llega" from his album "Planet Reggae" brought him worldwide fame and was a big success in the Latin American market. Rapper TNB was also a successful music producer at Diamond Music. That same year, Yaga & Mackie's album "Clase Aparte" was released, featuring the hit "La Batidora" in collaboration with Don Omar. Diamond Music continued its success with the compilation "Los 12 Discipulos," produced by Iván Joy and Eddie Dee. The album, with contributions from Eddie Dee, Daddy Yankee, Zion y Lennox, Ivy Queen, Tego Calderón, Julio Voltio, Vico C, Johnny Prez, and others, was nominated for a Latin Grammy. Currently, Diamond Music is regarded as one of the leading record companies in Latin America, involved in promotion, distribution, and digital logistics. Its catalog includes CDs by Lucecita Benitez (La Voz Nacional), Arcángel, Conjunto Canayón, Orquesta Corporación Latina, Sophy, Jadiel, Rey Pirin, Brian Michael, Arquímedes, Yaga y Mackie, Lourdes Robles, Manolo Lezcano, Lunna, and Lou Briel. More than 35 videos in the Hispanic urban genre have been produced by Diamond Music. In 2010, pianist Isidro Infante and Iván Joy founded Artist System Inc., which collaborates with Diamond Music on the production and promotion of recordings. The company works with artists such as Isidro Infante, Lucecita Benitez, Lunna, Lou Briel, Lourdes Robles, Conjunto Canayon, Orquesta Corporación Latina, Jowell & Randy, Arcangel "La Maravilla," Tego Calderón, Jadiel, Endo, Guelo Star, Los Metalicoz, Kastrofobia, and many others. Isidro Infante is the president of Artist System Inc., and Iván Joy is the vice president. Diamond Music is currently part of Artist System.
- 2010
Isidro Infante and Iván Joy found Artist System Inc., which collaborates with Diamond Music.
- 2004
Release of "The Majestic 2 - Second Empire," Yaga & Mackie's "Clase Aparte," and the Latin Grammy-nominated compilation "Los 12 Discipulos."
- 2003
Release of compilations "Kilates" and "The Majestic," and Johnny Prez's album "The Dragon."
- 2002
Release of Yaga & Mackie's album "Sonando Diferente," which sold over 70,000 copies worldwide.
- 2000
Diamond Music founded by Iván Joy in Puerto Rico.
Products and positioning
A leading Latin American record label specializing in reggaeton and Hispanic urban music, known for launching major artists and producing influential compilations.
Product categories. Reggaeton albums · Hurban compilations · Digital remixes · Music videos
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