Diana Department Store
Retailer / private label
UnclaimedDiana Department Store is a southern Thai department-store chain with locations in Pattani and Hat Yai, alongside Di-Mart convenience stores.
Last updated August 26, 2026
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Overview
Diana Department Store is a Thai retail brand and department-store chain serving southern Thailand. The chain is associated with three department-store locations: one in Pattani and two in Hat Yai, in Songkhla Province. Its retail presence also includes Di-Mart convenience stores in Songkhla and Pattani, giving the business a format mix that extends beyond traditional department-store retailing. The brand is notable in Thailand's retail history for having been a publicly traded company on the Stock Exchange of Thailand. Its former exchange code was DIANA. In 2006, Diana Department Store exited the exchange through a transaction described in reference material as a sale under the backdoor of DragonOne, after which the CGD ticker is associated with the listed-company history. The available reference material does not provide a founding date, founder, detailed ownership history, financial results, or a current corporate website, so those elements remain undocumented here. Diana's geographic concentration distinguishes it from Thailand's large nationwide department-store groups. Rather than being presented as an international or countrywide chain, it is identified with southern Thai communities, particularly Hat Yai and Pattani. Its department stores likely function as general merchandise retail destinations, while the Di-Mart format provides convenience-oriented shopping in the same broad regional market. Specific product ranges, store sizes, brand partnerships, and current operating status are not established by the supplied sources and should not be inferred beyond the documented store formats and locations.
History
Diana Department Store is documented as a chain of department stores in southern Thailand. Its recorded physical network comprises three stores: one in Pattani and two in Hat Yai, Songkhla Province. The business also operates, or is associated with, a convenience-store chain called Di-Mart, with locations in Songkhla and Pattani. This combination places Diana within the regional multi-format retail sector rather than limiting it to a single department-store concept. The available historical record does not state when the company was founded or identify its founder. It does, however, record a period in which Diana Department Store was a public company traded on the Stock Exchange of Thailand. The company's former SET code was DIANA. This listing status gave the regional retailer a presence in Thailand's public-equity market, although the supplied material does not include historical share-price information, financial statements, capitalization, or operating performance. In 2006, Diana Department Store exited the Stock Exchange of Thailand. The change was connected with a transaction described as a sale under the backdoor of DragonOne. The reference material also associates the post-transaction listed-company history with the ticker CGD, but it does not provide enough detail to reconstruct the full legal structure, consideration, ownership sequence, or subsequent corporate status. Accordingly, this dossier records the delisting and transaction without assigning unverified owners or executives. Diana's documented market footprint is concentrated in southern Thailand. Hat Yai, a major commercial centre in Songkhla Province, accounts for two of the department stores, while Pattani accounts for another. The Di-Mart convenience format extends the brand's regional coverage into Songkhla and Pattani. No supplied source establishes whether all stores remain open today, whether the formats operate under unchanged ownership, or whether the chain has expanded or contracted since the 2006 public-market departure. The present status is therefore marked unknown rather than assumed to be active or defunct. The brand's historical significance rests primarily on its role as a southern Thai department-store chain and on its former status as a listed retailer. The available sources do not support a detailed account of merchandising strategy, advertising campaigns, product launches, management succession, scandals, or consumer positioning beyond its regional department-store and convenience-retail formats.
- 2006
Exit from the Stock Exchange of Thailand
[1]Diana Department Store left the Stock Exchange of Thailand through a transaction described as a sale under the backdoor of DragonOne. Its former SET code was DIANA.
Products and positioning
A regionally focused department-store and convenience-retail business serving southern Thailand.
Department store
Diana Department Store
The core retail format of the brand, documented as a chain of three stores in southern Thailand: one in Pattani and two in Hat Yai, Songkhla Province. The supplied reference does not specify individual departments, merchandise categories, store sizes, or service offerings.
Convenience store
Di-Mart
A convenience-store chain associated with Diana Department Store and documented in Songkhla and Pattani. The available material confirms the format and locations but does not provide a store count, launch date, detailed assortment, or current operating status.
Brand decisions
2006
Withdrawal from public trading through a DragonOne transactionM&ABackground
Diana Department Store had been a public company traded on the Stock Exchange of Thailand under the DIANA code. The available reference describes its 2006 exit as a sale under the backdoor of DragonOne.
Action taken
The company left the Stock Exchange of Thailand. The reference also associates the listed-company history with the CGD ticker, but does not detail the complete transaction structure or consideration.
Aftermath
Diana ceased to be described as a company traded under its former DIANA exchange code. The supplied sources do not establish the resulting ownership, management, or current corporate structure.
Sources1 sources
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