Dianxiaomi
Product brand
UnclaimedDianxiaomi is a Chinese SaaS provider of free cross-border e-commerce ERP software for global online sellers.
Last updated September 26, 2026
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Overview
Dianxiaomi (店小秘) is a Chinese software-as-a-service (SaaS) company focused on cross-border e-commerce. Its flagship product, Dianxiaomi ERP, is a free ERP system that helps online sellers manage product listings, orders, logistics, warehousing, procurement, customer service and profit accounting across many marketplaces. The company was founded in 2014 and is operated by Shenzhen Meiyunji Network Technology Co., Ltd. (深圳美云集网络科技有限责任公司), part of what is now called Dianxiaomi Group (店小秘集团). Its headquarters moved from Beijing to Shenzhen in 2017. According to its official website, Dianxiaomi ERP connects to more than 70 mainstream cross-border e-commerce platforms, over 1,700 logistics providers and more than 3,000 overseas warehouses. The company says it serves more than 3.9 million registered users globally and processes over 30 million orders per day. Its core features include rapid product listing and data collection, intelligent customer service, automated order processing, profit calculation, multi-dimensional procurement management, full-chain warehouse management, multi-channel logistics management and employee permission controls. Additional tools include AI-generated product descriptions, one-click translation, online image editing, wave picking and shipping, inventory synchronization and logistics tracking. Dianxiaomi has expanded from a single free ERP into a group of products serving different markets and needs. These include Saihu ERP (赛狐ERP) for refined Amazon management, BigSeller for Southeast Asian local e-commerce, UpSeller for Latin American local e-commerce, 4Seller for European and American local e-commerce, Duoke (多客) intelligent customer service, 17TRACK global logistics tracking, Xiaomi Cloud Warehouse (小秘云仓) shared warehousing, Jifeng WMS (极风WMS) overseas warehouse management, and Kuaxintong (跨信通) one-stop compliance services. The group has raised significant venture funding, including a US$110 million Series D in August 2022 led by SoftBank Vision Fund II and Sequoia China, and was named by Forbes China as one of Shenzhen's 13 new unicorn companies in 2022. Dianxiaomi positions itself as a global leader in e-commerce IT services, with the mission of making global business more efficient and the vision of becoming the world's largest e-commerce IT services company. Its customers range from multi-platform sellers and full-managed sellers to overseas-warehouse stocking sellers, and it has received numerous partner awards from platforms such as Shopee, Lazada, AliExpress and Wish.
History
Dianxiaomi was founded in 2014, when it launched its free cross-border e-commerce ERP system, Dianxiaomi ERP. In 2015, the company received angel-round funding and its registered users surpassed 100,000. In 2016, it completed a tens-of-millions RMB Series A round and began globalizing its product layout. In 2017, the company moved its headquarters from Beijing to Shenzhen and its registered users exceeded 300,000. In 2018, it achieved profitability at the tens-of-millions RMB scale and established itself as a leading global brand. In 2019, registered users surpassed 600,000 and it launched BigSeller, a Southeast Asian local e-commerce ERP. In 2020, registered users exceeded 850,000, and it launched Saihu ERP for refined Amazon management and Xiaomi Cloud Warehouse for dropshipping and packing services. In 2021, cumulative funding reached RMB 285 million; the company acquired global logistics tracking platform 17TRACK, launched the intelligent customer service system Duoke, and launched UpSeller, a Latin American local e-commerce ERP. In 2022, cumulative funding reached US$210 million, registered users surpassed 1.5 million, and Forbes China named it one of Shenzhen's 13 new unicorn companies. In 2023, registered users surpassed 1.9 million, it launched 4Seller for European and American local e-commerce ERP, and it was recognized by Forbes China as a 2022 new unicorn. In 2024, it launched Jifeng WMS overseas warehouse management system and strategically acquired one-stop compliance service platform Kuaxintong. As of the latest official figures, the group serves over 3.9 million users globally, partners with more than 70 top e-commerce platforms, over 1,700 quality logistics providers and more than 3,000 overseas warehouses, and processes over 30 million orders daily.
- 2024
Launched Jifeng WMS overseas warehouse management system; acquired Kuaxintong compliance platform.
- 2023
Registered users surpassed 1.9 million; launched 4Seller for European and American local e-commerce ERP.
- 2022
Cumulative funding reached US$210 million; registered users surpassed 1.5 million; named a Shenzhen unicorn by Forbes China.
- 2021
Cumulative funding reached RMB 285 million; acquired 17TRACK; launched Duoke and UpSeller.
- 2020
Registered users exceeded 850,000; launched Saihu ERP for Amazon management and Xiaomi Cloud Warehouse.
- 2019
Registered users surpassed 600,000; launched BigSeller, a Southeast Asian local e-commerce ERP.
- 2018
Achieved tens-of-millions RMB scale profitability; became a leading global brand.
- 2017
Moved headquarters from Beijing to Shenzhen; registered users exceeded 300,000.
- 2016
Completed tens-of-millions RMB Series A funding; began global product layout.
- 2015
Received angel-round funding; registered users surpassed 100,000.
Products and positioning
Global leading e-commerce IT service company providing free and paid SaaS tools for cross-border sellers.
Dianxiaomi ERP
Free cross-border e-commerce ERP for product listing, order processing, logistics, warehousing, procurement, customer service and profit accounting.
Saihu ERP
Refined management system for Amazon sellers.
BigSeller
Local e-commerce ERP for Southeast Asia.
UpSeller
Local e-commerce ERP for Latin America.
4Seller
Local e-commerce ERP for Europe and America.
Duoke
Global e-commerce intelligent customer service system.
17TRACK
Global logistics tracking platform.
Xiaomi Cloud Warehouse
Cross-border shared warehousing and dropshipping service.
Jifeng WMS
Overseas warehouse management system.
Kuaxintong
One-stop compliance service platform.
Recent events
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