Skip to content

Corporate brand

Unclaimed

Dice.com is a technology-focused career marketplace and recruitment platform serving information technology and engineering professionals, employers, recruiters, and staffing firms.

Last updated October 14, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

Dice.com is a specialist career website and recruitment marketplace focused on information technology and engineering. It connects technology professionals with direct employers, recruiters, contract staffing firms, and permanent-placement organizations. Unlike a general-purpose employment platform, Dice has historically concentrated its audience, listings, and editorial positioning on technical occupations and the employers that hire them. The business began in the San Francisco Bay Area in 1990, founded by former contractors Lloyd Linn and Diane Rickert. Its original form was a bulletin board system on which recruiters posted open positions. The name Dice was derived from “Data-processing Independent Consultant’s Exchange,” reflecting the company’s initial emphasis on independent technology consultants and contract work. The brand’s early identity was closely associated with Silicon Valley’s high-technology labor market and the flexible, project-based employment arrangements common among technical contractors. In 1994, the founders moved the company’s headquarters to Des Moines, Iowa. Dice launched the Dice.com domain in 1996 and expanded beyond its original bulletin-board model. In 1999, the website opened its listings to direct-hiring companies while continuing to serve recruitment and staffing businesses. That same year, EarthWeb acquired the company. The parent organization changed its name to Dice Inc. in 2001, and Dice.com’s operations moved to Urbandale, Iowa, in October of that year. The company also developed a presence in Denver, Colorado, while maintaining its corporate base in New York City under its current ownership structure. Dice experienced a major financial restructuring in the early 2000s. Dice Inc. filed for Chapter 11 bankruptcy protection in February 2003 after debt issued by EarthWeb in 2000 contributed to an unstable corporate structure. The company emerged from bankruptcy by the end of June 2003 after eliminating approximately $69.4 million in debt and returned to private ownership. Dice was acquired in 2005 by Dice Holdings, Inc., which was owned equally by private-equity firms General Atlantic and Quadrangle Group at the time. Dice Holdings completed an initial public offering in 2007, with its shares trading on the New York Stock Exchange under DHX. The corporate group expanded through acquisitions in adjacent specialist employment and professional-information markets, including ClearanceJobs, eFinancialCareers, AllHealthcareJobs, FINS, The IT Job Board, and the recruiting technology company getTalent. It also acquired technology-media assets including Slashdot, SourceForge, and Freecode from Geeknet in 2012, creating Slashdot Media; those media assets were later sold. In 2015, Dice Holdings changed its name to DHI Group, Inc., placing Dice within a broader portfolio of specialized career and recruitment brands. Dice’s service model combines searchable technology job listings, candidate profiles, employer and recruiter access, career information, and recruitment-oriented marketing. The site has been described as carrying approximately 80,000 technology job listings and claiming millions of registered technology professionals and roughly 2.4 million monthly unique visitors, although such figures vary by period and source. Historical scale indicators include approximately 48,000 advertised jobs in June 2009 and about 80,000 positions advertised daily in 2014. The platform’s audience has been characterized as relatively experienced and highly educated, with a substantial proportion holding bachelor’s degrees or higher and many users reporting a decade or more of professional experience. In the late 2010s, DHI Group began emphasizing its technology-recruiting operations, particularly Dice and ClearanceJobs. In mid-2017, following an effort to sell the company to private investors, DHI announced that most other brands were being marketed for sale so that the group could concentrate on its technology recruitment business. Dice remains the group’s principal technology-career brand and operates as a focused employment marketplace rather than a broad consumer job-search service.

History

Dice.com originated in 1990 in the San Francisco Bay Area, where former contractors Lloyd Linn and Diane Rickert created a bulletin board for recruiters listing technology jobs. The name was an acronym for Data-processing Independent Consultant’s Exchange, a description that captured the company’s early focus on independent technical consultants and contract labor. The platform became associated with the fast-moving Silicon Valley technology labor market and the specialized recruiting ecosystem around it. The founders moved the headquarters to Des Moines, Iowa, in 1994. Dice introduced the Dice.com domain in 1996, helping turn the earlier bulletin-board service into a web-based career marketplace. In 1999, it opened the service to direct-hiring companies while retaining its recruiter and staffing-firm customer base. EarthWeb acquired Dice in February 1999. By April 2001, the business had approximately 175 employees. Later in 2001, the parent company changed its name to Dice Inc., and Dice.com operations moved to Urbandale, Iowa. The company’s corporate structure became unstable after EarthWeb issued substantial debt in 2000. Dice Inc. filed for Chapter 11 bankruptcy in February 2003. The restructuring concluded by the end of June 2003, when the company eliminated approximately $69.4 million in debt and re-emerged as a private entity. In 2005, Dice was acquired by Dice Holdings, Inc., then owned in equal portions by General Atlantic LLC and Quadrangle Group LLC. Dice Holdings went public in 2007, listing on the New York Stock Exchange under DHX. Under Dice Holdings and later DHI Group, Dice operated alongside a collection of vertical employment and professional-media properties. DHI acquisitions included ClearanceJobs in 2004, eFinancialCareers in 2006, AllHealthcareJobs in 2009, FINS in 2012, The IT Job Board in 2013, and getTalent in 2013. In 2012, the group also acquired Slashdot, SourceForge, and Freecode from Geeknet, creating Slashdot Media. Slashdot Media was sold to BIZX in 2016. These transactions reflected an effort to build a portfolio of specialized audiences rather than compete solely as a general employment website. In 2015, Dice Holdings adopted the name DHI Group, Inc. The group later reassessed its portfolio and, in mid-2017, began marketing most of its brands for sale after an attempted sale to private investors. The stated strategic direction was to concentrate on technology recruiting, especially through Dice and ClearanceJobs. Dice’s core offering has remained a specialized technology employment marketplace. It publishes job listings, supports candidate profiles and searches, and provides hiring access for employers, recruiters, and contract and permanent staffing firms. The site has historically reported approximately 80,000 technology listings, three million registered technology professionals, and about 2.4 million monthly unique visitors, although these figures are period-specific claims rather than permanent operating metrics. Historical reporting recorded 48,000 advertised jobs in June 2009 and approximately 80,000 positions daily in 2014. The brand’s enduring differentiation is its narrow focus on experienced information technology and engineering talent.

  • 2017

    DHI Group prioritizes technology recruiting

    [1]

    DHI Group markets most other brands for sale and focuses more heavily on Dice and ClearanceJobs.

  • 2015

    Dice Holdings becomes DHI Group

    [1]

    The parent company changes its name to DHI Group, Inc.

  • 2007

    Dice Holdings goes public

    [1]

    Dice Holdings completes an initial public offering and begins trading on the NYSE under DHX.

  • 2005

    Dice is acquired by Dice Holdings

    [1]

    Dice Holdings acquires the business, with General Atlantic and Quadrangle Group identified as equal owners at the time.

  • 2003

    Chapter 11 restructuring is completed

    [1]

    Dice emerges from bankruptcy as a private company after eliminating approximately $69.4 million in debt.

  • 2001

    Parent company adopts the Dice Inc. name

    [1]

    EarthWeb changes its corporate name to Dice Inc.; Dice.com operations subsequently move to Urbandale, Iowa.

  • 1999

    Direct employers gain access to the platform

    [1]

    Dice opens its career website to direct-hiring companies while continuing to support recruiters and staffing firms.

  • 1999

    EarthWeb acquires Dice

    [1]

    EarthWeb acquires the specialist technology recruiting business.

  • 1996

    Dice.com domain launches

    [1]

    The business launches the www.dice.com web address.

  • 1994

    Headquarters move to Des Moines

    [1]

    The founders relocate Dice’s headquarters from the San Francisco Bay Area to Des Moines, Iowa.

Products and positioning

A specialist employment marketplace for information technology and engineering professionals, differentiated from general job boards by its technical audience, contractor heritage, recruiter relationships, and concentration on skilled technology recruitment.

  • Online employment marketplace · 1996

    Dice.com technology job marketplace

    The core Dice service is a searchable online marketplace for information technology and engineering vacancies. Listings have historically included contract, permanent, and other technical employment opportunities. The platform serves both candidates seeking specialized roles and organizations seeking access to a concentrated technology labor pool.

  • Recruitment technology

    Candidate profiles and professional search

    Dice supports profiles for technology professionals and tools that allow employers and recruiters to identify candidates by technical background and experience. Its audience has traditionally skewed toward experienced, educated technology workers, supporting a specialist rather than mass-market recruitment proposition.

  • Recruitment advertising · 1999

    Employer and recruiter services

    Employers, recruiters, and staffing firms can use Dice to publish opportunities and reach information technology and engineering candidates. The service developed from a recruiter bulletin board and retained a dual-sided model serving both direct hiring organizations and third-party staffing companies.

  • Career media

    Dice career and recruiting content

    Dice has operated career-advice and recruiting-oriented editorial channels connected to its employment marketplace. These resources support job seekers and hiring professionals with information related to technology careers, recruitment, and labor-market participation.

Brand decisions

  • 2017

    Portfolio refocus on technology recruitingStrategy

    Background

    DHI Group reassessed its collection of career and professional-media businesses after an attempt to sell the company to private investors.

    Action taken

    The group marketed most of its other brands for sale and emphasized growth in Dice and ClearanceJobs.

    Aftermath

    Dice remained central to DHI Group’s technology-recruiting strategy.

  • 2003

    Debt restructuring through Chapter 11Strategy

    Background

    Debt issued by EarthWeb in 2000 contributed to an unstable corporate structure and preceded Dice Inc.’s Chapter 11 filing.

    Action taken

    Dice used Chapter 11 proceedings to reorganize and eliminate approximately $69.4 million in debt.

    Aftermath

    The company emerged as a private entity by the end of June 2003 and was later acquired by Dice Holdings in 2005.

    Debt eliminated. Approximately $69.4 million of debt → Debt eliminated through restructuring (2003)

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/dicecom · Editorial policy · How profiles are compiled