Die With Your Boots On Records

Die With Your Boots On Records (also known as DWYBO Records) is a Norwegian record label and booking agency based in Oslo. It was established in 2019 and places its main emphasis on country, Americana and related genres. The label is a sub-label of Jansen Records, the Oslo independent label and publisher founded by Erik Jansen in 2009. Jansen Records describes Die With Your Boots On Records as one of its closely connected friends and sub-labels, alongside Black Pop Records, and characterises DWYBO's musical territory as "fuzzy folk and Nordic americana." The label grew out of the DJ concept and event organisers Die With Your Boots On, which began hosting club nights in Oslo for country and Americana enthusiasts in 2012. That earlier activity, together with the label, is regarded as central to the development of the Nordicana genre and scene in Norway. DWYBO Records has released music by artists including Malin Pettersen, Signe Marie Rustad, The Northern Belle, Embla and the Karidotters, Ole Kirkeng, Silver Lining and Lucky Lips. The label's first album release, Signe Marie Rustad's "When Words Flew Freely," won the Spellemannprisen 2019 in the lyricist of the year category. In 2021 Ole Kirkeng won the Spellemannprisen in the country category for "Rocking Chair," and in 2022 Embla and the Karidotters won in the same category for "Hello, I'm Embla." These awards underline DWYBO's position as a tastemaker within Norwegian country and Americana. As part of the Jansen Records organisation, DWYBO shares the parent label's Oslo base at St. Halvards gate 33 and benefits from Jansen's distribution, wholesale and PR infrastructure. Jansen Records also collaborates with Tambourhinoceros in Denmark and Skiva Promotion in Sweden under the Nordic Waves umbrella, giving DWYBO's artists access to a wider Nordic network. The label's catalogue is sold internationally through the Jansen Records online store, with releases available on LP, CD and MC formats and priced in euros for the European market.

Die With Your Boots On Records traces its origins to 2012, when the DJ concept and event organisers Die With Your Boots On began hosting club nights in Oslo for people interested in country and Americana music. These events built a community around the genres in the Norwegian capital and are regarded, together with the later label, as central to the development of the Nordicana genre and scene. In 2019 the activity expanded into a record label, Die With Your Boots On Records, also known as DWYBO Records. The label was established in Oslo and focused on country, Americana and related genres. It became a sub-label of Jansen Records, the Oslo independent label and publisher founded by Erik Jansen in 2009. Jansen Records describes DWYBO as one of its closely connected friends and sub-labels, characterising its output as "fuzzy folk and Nordic americana." The label's first album release was Signe Marie Rustad's "When Words Flew Freely," which won the Spellemannprisen 2019 in the lyricist of the year category. This early recognition established DWYBO as a serious player in Norwegian roots music. In 2021 Ole Kirkeng won the Spellemannprisen in the country category for "Rocking Chair," and in 2022 Embla and the Karidotters won in the same category for "Hello, I'm Embla," confirming the label's strength in the country field. Over the years DWYBO Records has released music by artists including Malin Pettersen, Signe Marie Rustad, The Northern Belle, Embla and the Karidotters, Ole Kirkeng, Silver Lining and Lucky Lips. The label operates as both a record company and a booking agency, reflecting its roots in live event promotion. Its releases are distributed through the Jansen Records organisation, which also handles wholesale and distribution for record stores, and are sold internationally via the Jansen Records online store in LP, CD and MC formats. As part of the Jansen Records family, DWYBO shares the parent label's Oslo address at St. Halvards gate 33 and benefits from Jansen's PR, marketing and radio efforts, including the Nordic Waves collaboration with Tambourhinoceros in Denmark and Skiva Promotion in Sweden. The label remains active and continues to release and promote country, Americana and Nordic Americana music.

• 2022

  Embla and the Karidotters win the Spellemannprisen in the country category for 'Hello, I'm Embla.'

• 2021

  Ole Kirkeng wins the Spellemannprisen in the country category for 'Rocking Chair.'

• 2019

  Die With Your Boots On Records is established in Oslo as a sub-label of Jansen Records.

• 2019

  Signe Marie Rustad's 'When Words Flew Freely,' the label's first album release, wins the Spellemannprisen in the lyricist of the year category.

• 2012

  Die With Your Boots On begins hosting club nights in Oslo for country and Americana enthusiasts.

A boutique Norwegian sub-label and booking agency specialising in country, Americana and Nordic Americana, operating within the Jansen Records family and central to the Nordicana scene.

• 2019

  Signe Marie Rustad – When Words Flew Freely

• 2021

  Ole Kirkeng – Rocking Chair

• 2022

  Embla and the Karidotters – Hello, I'm Embla

• 2021

  Malin Pettersen – Wildhorse

• The Northern Belle – Even Cowgirls Get Sad

• Norma – Country Catering

• Embla and the Karidotters – The Fool

• Ole Kirkeng – Cowboy Lie Detector Machine

• Himmelskip – Den siste kvegdriver

• Signe Marie Rustad – Do You Know Something I Don't

• Malin Pettersen – Wildflower

• The Impossible Green – In Search of Impossible Green

1. 1dwybo – Jansen Recordsjansen-records.myshopify.com
2. 2About – Jansen Recordsjansen-records.myshopify.com
3. 3Die With Your Boots On Records – Wikipedia (Norwegian)no.wikipedia.org
4. 4Die With Your Boots On Records – Wikidatawikidata.org
5. 5Norma - Country Catering (LP) – Jansen Recordsjansen-records.myshopify.com
6. 6Malin Pettersen - Wildhorse (CD) – Jansen Recordsjansen-records.myshopify.com