Diema Family

Diema Family is a Bulgarian television channel and a member of Nova Broadcasting Group, which is owned by United Group. The service originated on 1 August 1999 as Alexandra TV, a film-oriented channel. Its early identity was therefore built around feature films and general entertainment rather than the family and serial-drama positioning associated with the Diema Family name today. On 3 July 2006, the channel was sold to Diema Vision and renamed Diema Family. The change involved more than a new name: the schedule was redirected toward programming intended for family viewing. In 2007, the channel became part of Apace Media, adding another stage to its ownership and corporate history. From 2011, it was incorporated into MTG's Nova TV Group, later known as Nova Broadcasting Group. This transition brought another visual and programming refresh, including a revised logo and packaging. During its Nova TV Group period, Diema Family increasingly emphasized Turkish television series and Latin American telenovelas. It also carried reruns of selected programs originating on Nova TV, allowing the channel to function both as a distinct entertainment service and as part of a broader Bulgarian television portfolio. Its programming profile has consequently combined imported serialized drama with complementary general-interest content rather than remaining a dedicated film channel. The channel also carried live coverage of Big Brother Family in March 2010. The broadcasts came from the program's house and were scheduled on weekdays and weekends in dedicated daytime and late-morning periods. This represented a notable expansion beyond scripted serials and demonstrated the channel's use as an outlet for related reality-television content within the Nova portfolio. Diema Family has also had a children's programming component. In April 2011, a children's block included the cartoons Balls and New Adventures of Batman, although the block was suspended indefinitely shortly afterward. On 8 April 2019, the service introduced a new logo and graphics package, marking a further visual update. The brand operates primarily in Bulgaria and is not a separately listed company. Its identity is tied to the Diema television portfolio and the wider Nova Broadcasting Group rather than to an independent corporate structure. Publicly available reference material identifies the channel's ownership lineage and programming changes, but does not provide a separate headquarters address, founder, executive roster, or detailed financial reporting for the channel itself.

Diema Family began on 1 August 1999 as Alexandra TV, a Bulgarian film channel. The original service was oriented toward cinema and film entertainment, giving it a different profile from the family and serialized-drama format later associated with Diema Family. On 3 July 2006, the channel was sold to Diema Vision and renamed Diema Family. The rebrand was accompanied by a programming repositioning toward family audiences. In 2007, the service entered the Apace Media structure. From 2011, it became part of MTG's Nova TV Group, the group now associated with Nova Broadcasting Group. This period brought a further redesign of the channel's logo and on-air packaging, as well as another adjustment to the schedule. Following the Nova TV Group transition, Diema Family became particularly associated with Turkish series and Latin American telenovelas. The channel also aired reruns of selected Nova TV programs, creating a relationship between its own schedule and the output of the broader Nova television operation. Its programming identity therefore developed from a film channel into a general entertainment service with a strong emphasis on serial storytelling and family-oriented viewing. In March 2010, the channel carried live broadcasts from the Big Brother Family house. These transmissions occupied scheduled daytime and late-morning slots on weekdays and weekends. The broadcasts showed that Diema Family could also support reality programming connected to the wider television portfolio, rather than being limited to acquired fiction. The channel briefly maintained a children's programming block in April 2011. On 1 April, the block included Balls and New Adventures of Batman; from 4 April, the block was suspended for an indefinite period. The available reference material does not establish whether it later returned in the same form. On 8 April 2019, Diema Family adopted a new logo and graphics package. The update continued the channel's periodic visual adjustments as ownership, portfolio relationships, and programming priorities changed. Diema Family is currently identified as part of Nova Broadcasting Group, which is owned by United Group, and operates as a Bulgarian television brand rather than as an independently listed company.

• 2019

  New logo and graphics package

  [1]Diema Familyen.wikipedia.org

  Diema Family introduced a new logo and on-air graphics package on 8 April.

• 2011

  Integration into MTG's Nova TV Group

  [1]Diema Familyen.wikipedia.org

  The channel joined MTG's Nova TV Group and underwent another visual and programming adjustment.

• 2010

  Live Big Brother Family coverage

  [1]Diema Familyen.wikipedia.org

  Diema Family aired scheduled live coverage from the Big Brother Family house during March.

• 2007

  Entry into Apace Media

  [1]Diema Familyen.wikipedia.org

  The channel became part of Apace Media.

• 2006

  Rebrand to Diema Family

  [1]Diema Familyen.wikipedia.org

  Diema Vision acquired the channel on 3 July and renamed it Diema Family, with a more family-oriented programming direction.

• 1999

  Launch as Alexandra TV

  [1]Diema Familyen.wikipedia.org

  The channel was established on 1 August 1999 as Alexandra TV, initially operating as a film channel.

A Bulgarian general-entertainment channel positioned around family viewing, serialized drama, and complementary programming within the Nova Broadcasting Group portfolio.

• Television channel · 1999

  Diema Family television channel

  The core Diema Family service is a Bulgarian general-entertainment television channel. It developed from the film-focused Alexandra TV into a channel aimed at family audiences, combining imported serialized drama, including Turkish series and Latin American telenovelas, with selected reruns from Nova TV and occasional reality or children's programming.

• 2019

  Visual identity updateGeneration change

  Background

  Diema Family had previously changed its logo and packaging during its integration into the Nova TV Group.

  Action taken

  The channel introduced a new logo and graphics package on 8 April 2019.

  Aftermath

  The update refreshed the channel's on-air presentation without changing the brand name.

  Source

• 2011

  Schedule and identity refresh under the Nova TV GroupStrategy

  Background

  After becoming part of MTG's Nova TV Group, the channel underwent another portfolio and presentation adjustment.

  Action taken

  Diema Family changed its logo and on-air packaging and retooled its schedule around Turkish series, Latin American telenovelas, and selected Nova TV reruns.

  Aftermath

  The channel's identity became more strongly associated with serialized international drama within the Nova television portfolio.

  Source

• 2006

  Repositioning from Alexandra TV to Diema FamilyStrategy

  Background

  The service had operated as Alexandra TV, primarily as a film channel, before its sale to Diema Vision.

  Action taken

  Following the 3 July sale, the channel was renamed Diema Family and its programming was redirected toward family viewing.

  Aftermath

  The rebrand established the Diema Family identity that continued through later ownership changes.

  Source

1. 1Diema Familyen.wikipedia.org