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Retailer / private label

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digiDirect is an Australian retailer of cameras, computers, mobile phones, audio-visual and related electronics, offering in-store and online shopping plus services such as digiPrint, digiSeconds, digiRent and digiProtect.

Last updated September 15, 2026

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Overview

digiDirect is an Australian retailer whose website presents categories including Photography, Computers, Mobile Phones, Audio & Visual, Education, Entertainment, Gaming, Home Office and Memory. It describes itself as an officially authorized reseller for many brand partners and operates stores across Australia, with locations listed in Sydney CBD, Parramatta, Miranda, Melbourne CBD, Brisbane and Cannington WA. Its services include the digiClub loyalty program, digiPrint online printing, digiSeconds secondhand products, digiRent rentals, digiDeals, price matching, a Trade Up Program, digiDirect Business, digiProtect extended warranty, digiLife community and photography events.

History

digiDirect presents itself as an Australian retailer serving customers across Australia with stores located in Sydney CBD, Parramatta, Miranda, Melbourne CBD, Brisbane and Cannington WA. Its stated guiding philosophy is to let customers touch, feel, experience, ask and discuss their requirements without sales pressure, and its sales team is described as made up of working professional photographers and movie-makers. The company states it is an officially authorized reseller for many of its trusted brand partners, whose partners provide continuous training to its team.

Products and positioning

An authorized reseller offering expert product advice, in-store hands-on experience and ongoing service and support.

  • digiClub

    Loyalty program from digiDirect that opens the door to an array of rewards.

  • digiPrint

    Easy to use online printing service accessible through the digiPrint app or in-store kiosks.

  • digiSeconds

    Selection of secondhand products at more affordable prices for photo, video and digital imaging needs.

  • digiRent

    Rental service for photography and related equipment.

  • digiProtect

    Extended warranty adding up to 3 years beyond the manufacturer's warranty.

  • digiDirect Business

    Business-focused offering designed to meet each customer's needs beyond a one-size-fits-all approach.

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