Digital Commerce
Corporate brand
UnclaimedJapanese e-commerce company operating the FANZA adult platform, spanning video streaming, live chat, e-books, and online retail.
Last updated September 28, 2026
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Overview
Digital Commerce Co., Ltd. (株式会社デジタルコマース) is a Japanese e-commerce company best known as the operator of FANZA, one of Japan's largest adult entertainment platforms. The company was established in 2018 when it took over part of DMM.com's internet service business, including the DMM.R18 adult brand, R18.com, and related rental and streaming services. On August 1, 2018, the DMM.R18 service was rebranded as FANZA, and the name has since been used across a wide range of adult-oriented businesses. FANZA operates a broad portfolio of services: video streaming (FANZA Video, including VR and 8K VR content), monthly subscription channels (見放題ch), live chat (FANZA Live Chat), e-book distribution (FANZA Books), doujin downloads (FANZA Doujin), online retail (FANZA Mail Order), online lottery (FANZA Online Kuji), online games (FANZA GAMES), and an online crane game (FANZA Catch). The platform also includes FANZA News, a web media outlet, and FANZA Channel for internet cafes. In 2021, FANZA recorded sales of approximately 105 billion yen, giving it a dominant share of Japan's adult platform market, estimated at around 70%. The company is headquartered in Minato-ku, Tokyo, having moved from Kanazawa, Ishikawa Prefecture in March 2019. Digital Commerce is a subsidiary within the broader DMM group ecosystem, though its exact ownership structure is not fully detailed in public sources. The FANZA brand has expanded through collaborations, including a pop-up shop with Don Quijote in Akihabara and campaigns with creators such as #FR2. It has also launched anti-piracy initiatives, publishing estimated damages from illegal uploads and file sharing. Digital Commerce continues to innovate, introducing AI chat services (FANZA Character Chat), a creative AI platform (FANZA Studio), and new content formats such as vertical manga (EROTOON) and audio-enhanced doujin comics. The company also publishes the monthly magazine Gekkan FANZA, an adult video information magazine, through a partnership with GOT Corporation.
History
Digital Commerce Co., Ltd. was established on March 1, 2018, when it acquired part of DMM.com's internet service business, including the adult brand DMM.R18, R18.com, and various rental and streaming services. On August 1, 2018, the DMM.R18 service was rebranded as FANZA. To commemorate the name change, a collaboration gallery with #FR2 opened in Harajuku for three months, featuring weekly AV actress events. In the same month, the monthly magazine Gekkan DMM was renamed Gekkan FANZA. In March 2019, the company relocated its headquarters from Kanazawa, Ishikawa Prefecture, to Minato-ku, Tokyo. That year, FANZA Live Chat launched a virtual live chat floor (beta) in April, and in October, FANZA Video introduced a flat-rate subscription service, 見放題ch Basic, offering over 150,000 adult videos for 980 yen per month. In November, 4K adult video sales began. In December, comfy Co., Ltd. was merged into Digital Commerce. In April 2020, the adult game platform DMM GAMES.R18, operated by EXNOA LLC, was renamed FANZA GAMES. In 2021, FANZA announced the end of distribution for Prestige Group titles and suspended handling of SOD Create works from September. In December, the virtual floor of FANZA Live Chat officially opened. In February 2022, Teikoku Databank reported FANZA's sales at 102.9 billion yen. In March, handling of SOD Create works resumed. In March, FANZA Books launched the vertical-scrolling manga service EROTOON. In May, FANZA Online Kuji, a no-lose online lottery, began. In August, FANZA Video started 8K VR video distribution. In December, FANZA TV launched as a video streaming service for DMM Premium subscribers. In June 2023, FANZA TV Plus, a paid video streaming service exclusive to DMM Premium members, was introduced. In February 2024, FANZA's 5th anniversary campaign appointed six actresses as campaign girls. A promotional video for the JAV anti-piracy project was produced, with a dedicated website in traditional Chinese, English, and Japanese, disclosing estimated annual damages of about 70 billion yen from illegal uploads and about 50 billion yen from illegal file sharing. In March, FANZA Catch, an online crane game, launched, and a collaboration offline shop, FANZA SHOP, opened with Don Quijote Akihabara. In April, the official owned media for FANZA Doujin, Ikinuki-tei, was established. In March 2025, the TL/otome and BL floor of FANZA Doujin was renewed as Love Cal, a download service specializing in TL/otome and BL works. In April, a new monthly video channel, 見放題ch, was released, and FANZA's first original goods, the FANZA Felt Sauna Hat, went on sale. In September, the adult AI chat portal FANZA Character Chat beta was released. In October, FANZA Doujin Voice Comic, a new feature combining audio with doujin comic works, began sales. In April 2026, FANZA Character Chat was officially released. In August, Double Media, operator of Korean live streaming platform PandaTV, through its Japanese subsidiary Hibiki Media, launched the FANZA × PandaTV K-girl service on FANZA. In August, a preview of the adult AI content creation platform FANZA Studio began. In September, the AI novel chat FanTopia was launched within FANZA Character Chat.
Digital Commerce acquires part of DMM.com's internet service business, including DMM.R18.
DMM.R18 rebranded as FANZA.
Collaboration gallery FANZA×#FR2 opens in Harajuku for three months.
Monthly DMM magazine renamed Monthly FANZA.
Headquarters relocated from Kanazawa to Minato-ku, Tokyo.
FANZA Live Chat opens virtual live chat floor (beta).
FANZA Video launches flat-rate service 見放題ch Basic.
FANZA Video begins selling 4K adult videos.
comfy Co., Ltd. merged into Digital Commerce.
DMM GAMES.R18 renamed FANZA GAMES.
Products and positioning
Dominant adult entertainment platform in Japan with a comprehensive ecosystem of digital content and services.
FANZA Video
Video streaming service including VR and 8K VR content.
FANZA Live Chat
Live chat service with adult, married woman, non-adult, and virtual categories.
FANZA Books
E-book distribution service.
FANZA Doujin
Doujin download service.
FANZA Mail Order
Online retail for DVDs, adult toys, anime, PC games, books, and doujin.
FANZA Online Kuji
No-lose online lottery service.
FANZA GAMES
Online game platform operated by EXNOA LLC.
FANZA Catch
Online crane game service.
FANZA TV
Video streaming service for DMM Premium subscribers.
FANZA Character Chat
Adult AI chat portal.
Sources3 sources
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