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Digitalist Group

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Finnish digital transformation consultancy combining strategy, design and technology with AI built in.

Last updated September 26, 2026

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Overview

Digitalist Group Oyj is a Finnish IT consulting and business strategy company headquartered in Helsinki. It provides services in digitalisation, information and communication technology, design, brand strategy, innovation and customer relationship management. The group traces its roots back to 1990 and today operates as a publicly listed company on the Helsinki Stock Exchange. Its Finnish arm, Digitalist Finland, describes itself as a large team of experts in design, technology and strategy dedicated to making digital transformation a smooth and successful journey for clients. The company positions itself as a partner that helps companies change faster, skipping AI hype to build what actually moves the business. Its offering spans strategy, design and technology with AI built in, covering digital transformation, integrations and architecture, data-driven development, customer experience consulting, eCommerce and CMS solutions, and digital product development. Digitalist has developed proprietary service concepts such as Waypoint, a fixed-scope, fixed-price process mapping service that identifies where AI genuinely helps and where it does not. Digitalist serves a broad international client base. According to its French Wikipedia entry, clients have included Electrolux, Fortum, Volvo Group, Honda, Kone, Suunto, Finnair, Cargotec, Stockmann, Schneider, Valmet, Nokia, Pfizer, Spotify, Carlsberg, BillerudKorsnäs and City Cruises. The company has worked with Otava Learning on a customer experience strategy for 2025–2028, with Forterro on a scalable multisite platform covering over 15 product websites, and with Viking Line on an onboard mobile application with real-time services. In 2018 the company had offices in San Francisco, Vancouver, London, Stockholm, Helsinki, Tampere and Oulu. As of 29 February 2020, approximately 82% of Digitalist Group was owned by the Ehrnrooth family through the companies Turret Oy and Holdix Oy. The group remains active, with its Finnish website emphasising senior expertise, practical delivery and a focus on measurable business outcomes.

History

Digitalist Group Oyj is a Finnish IT consulting and business strategy company based in Helsinki. Its roots go back to 1990, according to its Finnish website, and it has since grown into a publicly listed group on the Helsinki Stock Exchange. The company has built its reputation on combining design, technology and strategy to help organisations navigate digital change. By 2018 the group had established an international footprint with offices in San Francisco, Vancouver, London, Stockholm, Helsinki, Tampere and Oulu. Its client roster grew to include major Nordic and global brands such as Electrolux, Fortum, Volvo Group, Honda, Kone, Suunto, Finnair, Cargotec, Stockmann, Schneider, Valmet, Nokia, Pfizer, Spotify, Carlsberg, BillerudKorsnäs and City Cruises. Ownership became concentrated in the Ehrnrooth family, a prominent Finnish industrial family. As of 29 February 2020, approximately 82% of Digitalist Group was owned by the family through the companies Turret Oy and Holdix Oy. In recent years the company has sharpened its focus on AI-enabled transformation. Its Finnish website presents a senior team that skips AI hype and builds what actually moves the business, offering strategy, design and technology with AI built in. It has developed proprietary offerings such as Waypoint, a fixed-scope, fixed-price service that maps a single business process as it actually runs and gives a straight answer on where AI is worth it and where it is not. The company has also continued to deliver large-scale digital projects, including a customer experience strategy for Otava Learning covering 2025–2028, a scalable multisite platform for Forterro spanning over 15 product websites, and an onboard mobile application for Viking Line with real-time services.

  • 2020

    As of 29 February 2020, approximately 82% of Digitalist Group is owned by the Ehrnrooth family via Turret Oy and Holdix Oy.

  • 2018

    The group has offices in San Francisco, Vancouver, London, Stockholm, Helsinki, Tampere and Oulu.

  • 1990

    Roots of the company go back to 1990, according to Digitalist Finland's about page.

Products and positioning

A senior, practical digital and AI transformation partner that connects investment to outcome and builds AI into strategy, design and technology rather than bolting it on.

  • Waypoint

    A fixed-scope, fixed-price AI opportunity mapping service that maps one business process as it actually runs and advises where AI is worth it and where it is not.

  • CMS Solutions

    Content management solutions that replace legacy systems with dynamic platforms such as Drupal, automate workflows and integrate AI-powered tools.

  • Digital Transformation

    End-to-end digital transformation services spanning strategy, design and technology.

  • Integrations & Architecture

    Architecture-first modernisation that is incremental, survivable and sequenced to deliver value without a full rebuild.

  • Data-Driven Development

    Development services that connect investment to outcome with honest tracking and analytics.

  • Customer Experience Consulting

    Consulting to create customer-centric models and strategies, such as the 2025–2028 CX strategy for Otava Learning.

  • eCommerce Solutions

    eCommerce solutions as part of the company's digital service portfolio.

  • Digital Product Development

    Development of digital products, including mobile applications such as the Viking Line onboard app.

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