Digitalwahl

Digitalwahl is a Swiss B2B growth consultancy brand that operates under the public-facing name Malt Consulting. Based in Winterthur, Switzerland, the firm positions itself as a growth consultancy for owner-managed Swiss B2B companies, combining strategy, brand building, digital foundations, and ongoing demand generation into a single integrated process. The brand emerged from founder Konstantin's work during his studies at HSG (University of St. Gallen), starting in 2023 with web design and SEO projects sourced from his personal network. By 2024, the firm had begun assembling a specialist team covering brand, web, SEO, and performance marketing, expanding its offering into integrated growth support. By 2025, it reported having supported over 120 Swiss companies. The brand's methodology is structured around three phases: Strategy, Build, and Growth. In the Strategy phase, the team analyzes growth blockers and translates findings into an actionable roadmap, including business diagnostics, customer journey audits, ICP sharpening, and positioning. The Build phase focuses on creating the digital foundation—brand refinement, digital foundations, funnel and sales assets, CRM, analytics, and reporting. The Growth phase involves ongoing acquisition and optimization across channels. This three-phase system is designed to ensure that strategy translates into implementation without clients having to coordinate between multiple service providers. Digitalwahl/Malt Consulting serves a range of B2B service and consulting firms, with a particular focus on knowledge-based service providers such as law firms, consultancies, and professional services partnerships. The firm has observed recurring structural patterns in these sectors, including over-reliance on personal referrals, weak digital differentiation, inactive senior visibility, and internal resistance to marketing efforts. Its approach addresses these by aligning visibility work with professional logic rather than advertising, helping clients build reputation through visible expertise. The brand's team includes specialists in creative direction, development, brand art, AI SEO, LinkedIn Ads, SEA, and visual design, led by founder Konstantin as managing director. The firm emphasizes deriving strategy from business logic rather than marketing trends, and coordinates disciplines across all channels to create systematic growth. Digitalwahl operates as a private company and maintains a digital presence at digitalwahl.ch, with additional content hosted under the Malt Consulting brand at maltconsulting.ch.

Digitalwahl, operating publicly as Malt Consulting, was founded in 2023 by Konstantin during his studies at HSG (University of St. Gallen). The initial business consisted of web design and SEO assignments sourced from his personal network. In 2024, the firm began building a specialist team, adding permanent experts in brand, web, SEO, and performance marketing. This allowed the service offering to expand from isolated web and SEO projects into integrated growth support. By 2025, the company reported having supported over 120 Swiss companies and sharpened its positioning as a growth consultancy for owner-managed Swiss B2B businesses. Throughout this period, Konstantin remained actively involved in every engagement as managing director. The firm is headquartered in Winterthur, Switzerland, and maintains a digital presence at digitalwahl.ch, with detailed service and team information hosted under the Malt Consulting brand at maltconsulting.ch.

• 2025

  Over 120 companies supported: positioning sharpens as growth consultancy for owner-managed Swiss B2B companies.

• 2024

  Building a specialist team: first permanent specialists in brand, web, SEO, and performance join; offering expands to integrated growth support.

• 2023

  Founding: Konstantin starts Malt Consulting during his HSG studies with web design and SEO assignments from his own network.

Growth consultancy for owner-managed Swiss B2B companies, integrating strategy, brand, and acquisition into one process.

• Business Diagnostic

  Analysis of what blocks growth, translated into an actionable roadmap.

• Customer Journey Audit

  Audit of the customer journey to identify friction and opportunities.

• ICP Sharpening and Positioning

  Refining ideal customer profile and market positioning.

• Growth Strategy and Roadmap

  Development of a growth strategy and implementation roadmap.

• Brand Refinement

  Enhancing brand identity and messaging.

• Digital Foundations

  Building website, CRM, analytics, and reporting infrastructure.

• Funnel and Sales Assets

  Creating sales funnels and supporting materials.

• CRM, Analytics and Reporting

  Implementing and managing CRM, analytics, and reporting systems.

1. 1Malt Consulting – Wachstumsberatung für Schweizer Unternehmenmaltconsulting.ch
2. 2Über uns | Digitalwahl – B2B Growth-Spezialist:innen aus Winterthurmaltconsulting.ch
3. 3Wachstumsberatung für B2B Services & Beratungsfirmenmaltconsulting.ch
4. 4Wikidata entrywikidata.org