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Dinos Cinemas

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Japanese cinema operator in Hokkaido, established in 2022 to take over the movie theater business of the failed Sugai Dinos and absorbed into Sasaki Sogo Kanri in 2025.

Last updated September 26, 2026

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Overview

Dinos Cinemas (株式会社ディノスシネマ) was a Japanese film exhibition company headquartered in Toshima, Tokyo, that operated cinemas in Hokkaido under the Dinos Cinemas (ディノスシネマズ) name. It was created in August 2022 as a subsidiary of GENDA GiGO Entertainment to acquire the cinema business of Sugai Dinos, a Hokkaido operator of cinemas, game centers and bowling alleys that had filed for civil rehabilitation proceedings in May 2022 after its performance deteriorated during the COVID-19 pandemic. The rehabilitation sponsor was selected through a competitive bidding process, and GENDA GiGO Entertainment was chosen on July 25, 2022, with a business transfer agreement signed the same day. The new company was incorporated on August 22, 2022, initially planned to be named Sugai Cinema but ultimately registered as Dinos Cinema. Under the rehabilitation scheme, Dinos Cinema acquired the cinema business from Sugai Dinos and then transferred 85.1% of its shares to Sasaki Sogo Kanri Co., Ltd., a subsidiary of Sasaki Kogyo Co., Ltd., which operates the Cinema Sunshine circuit. The transfer of the cinema business and the three cinemas — Satsugeki, Dinos Cinemas Muroran and Dinos Cinemas Tomakomai — took effect on October 1, 2022. Dinos Cinema's head office was placed in Toshima, Tokyo, the same location as Sasaki Kogyo, rather than in Sapporo. The three cinemas were jointly operated by Sasaki Kogyo and GENDA GiGO Entertainment. Dinos Cinemas Asahikawa was excluded from the transfer and closed on September 19, 2022. The company's official website, inherited from Sugai Dinos, was integrated into the Cinema Sunshine official site operated by Sasaki Kogyo on October 1, 2023. The SD Value Card points and member discounts issued by Sugai Dinos ended on March 31, 2023, and Dinos Cinema was to launch a replacement service. On August 1, 2025, Dinos Cinema was absorbed by its parent company Sasaki Sogo Kanri and dissolved; the three cinemas — Satsugeki, Dinos Cinemas Muroran and Dinos Cinemas Tomakomai — continued to be operated by Sasaki Sogo Kanri. The company is unrelated to Dinos Corporation, the Fujisankei Group mail-order company, and has no capital relationship with SD Entertainment or Sugai Dinos, the former operators of Dinos Cinemas.

History

Dinos Cinemas was established on August 22, 2022, as a subsidiary of GENDA GiGO Entertainment, created to take over the cinema business of Sugai Dinos. Sugai Dinos had operated cinemas, game centers and bowling alleys in Hokkaido, but its performance deteriorated due to the spread of COVID-19, and it filed for civil rehabilitation proceedings with the Sapporo District Court on May 30, 2022, receiving a commencement decision on June 13, 2022. Sugai Dinos sought a rehabilitation sponsor on the condition of acquiring all three businesses — cinema, game center and bowling — together. Seven companies from outside Hokkaido, including GENDA GiGO Entertainment, expressed interest, and the sponsor was selected through competitive bidding. On July 25, 2022, GENDA GiGO Entertainment was selected as the rehabilitation sponsor and a business transfer agreement was signed the same day. The rehabilitation scheme involved Dinos Cinema acquiring the cinema business from Sugai Dinos and then transferring 85.1% of Dinos Cinema shares to Sasaki Sogo Kanri Co., Ltd., a subsidiary of Sasaki Kogyo Co., Ltd., which operates the Cinema Sunshine circuit. The business transfer was jointly undertaken by GENDA GiGO Entertainment and Sasaki Kogyo, partly due to relationships with film distributors and because Sasaki Kogyo president Shinichi Sasaki served as chairman of the National Association of Theatre Owners and Operators, while GENDA chairman Takashi Kataoka had served as an officer of the same association during his time at AEON Group and as president of AEON Entertainment. Of the four cinemas operated by Sugai Dinos, Dinos Cinemas Asahikawa was excluded from the transfer and closed on September 19, 2022. On October 1, 2022, Dinos Cinema acquired the cinema business and three cinemas — Satsugeki, Dinos Cinemas Muroran and Dinos Cinemas Tomakomai — from Sugai Dinos, and simultaneously transferred 85.1% of its shares to Sasaki Sogo Kanri. The company's head office was placed in Toshima, Tokyo, the same location as Sasaki Kogyo, rather than in Sapporo. The three cinemas were jointly operated by Sasaki Kogyo and GENDA GiGO Entertainment. The SD Value Card points and member discounts issued by Sugai Dinos ended on March 31, 2023, and Dinos Cinema was to launch a replacement service. The official website, inherited from Sugai Dinos, was integrated into the Cinema Sunshine official site operated by Sasaki Kogyo on October 1, 2023. On August 1, 2025, Dinos Cinema was absorbed by its parent company Sasaki Sogo Kanri and dissolved; the three cinemas continued to be operated by Sasaki Sogo Kanri. The company is unrelated to Dinos Corporation, the Fujisankei Group mail-order company, and has no capital relationship with SD Entertainment or Sugai Dinos, the former operators of Dinos Cinemas.

  • Sugai Dinos files for civil rehabilitation proceedings with the Sapporo District Court.

  • Commencement decision for civil rehabilitation proceedings.

  • GENDA GiGO Entertainment selected as rehabilitation sponsor and business transfer agreement signed.

  • Dinos Cinema established as a subsidiary of GENDA GiGO Entertainment.

  • Dinos Cinemas Asahikawa closed after being excluded from the transfer.

  • Dinos Cinema acquires cinema business and three cinemas from Sugai Dinos; 85.1% of shares transferred to Sasaki Sogo Kanri.

  • SD Value Card points and member discounts end.

  • Official website integrated into Cinema Sunshine official site.

  • Dinos Cinema absorbed by parent company Sasaki Sogo Kanri and dissolved.

Products and positioning

Regional cinema operator in Hokkaido under the Cinema Sunshine group, formed to rehabilitate the former Sugai Dinos cinema business.

  • Satsugeki

  • Dinos Cinemas Muroran

  • Dinos Cinemas Tomakomai

Sources3 sources

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