Direct Finance Of Direct Group (2006) Ltd

Direct Finance Of Direct Group (2006) Ltd, known in Hebrew as Mimun Yashir, is an Israeli non-bank credit company founded in 2006 within the Tzur Shamir group of companies, owned by Moki and Doron Shnidman. It is a sister company to the insurance firm I.D.I., which owns the brands "Bituach Yashir" and "Bituach 9 Million." The company provides financing solutions primarily for the automotive sector and, through its subsidiary Mimun Yashir Mortgages, for the mortgage and real estate sector. Since August 2020, it has been a public company, and it is controlled by Tzur Shamir Holdings with a 44.08% stake; institutional investors also hold shares. The company operates a range of digital platforms for vehicle financing, including direct loans to individuals, an online all-the-way digital process, and a matching service that helps customers find used cars from partner agencies. It also runs CarWiz, a vehicle marketplace linking car agencies and buyers through a smart search engine, and provides wholesale services to about 1,300 business partners via CarStock, Carland, and the Interjack digital interface. In November 2021, it acquired 80% of the automotive magazine "Auto." The company's mortgage subsidiary, Mimun Yashir Mortgages, began operations in 2022 and offers mortgages for property purchase and loans for any purpose secured by existing property. The current CEO, Eran Golan, took office in January 2024, succeeding Eran Wolf, who had served as CEO for 18 years since the company's founding.

Direct Finance Of Direct Group (2006) Ltd was founded in 2006 within the Tzur Shamir group of companies, owned by Moki and Doron Shnidman. It was established as a sister company to the insurance firm I.D.I., which operates the brands "Bituach Yashir" and "Bituach 9 Million." The company initially focused on providing credit for the automotive sector, offering loans for vehicle purchases directly to individuals and through digital channels. In 2019, it acquired the startup CarWiz, a platform designed to create an updated and accessible trading arena for customers in the process of buying a car by displaying data on available inventory from various car agencies, objective model information, and price comparisons. In August 2020, Direct Finance went public on the Tel Aviv Stock Exchange at an estimated valuation of 940 million shekels. In November 2021, it acquired 80% of the automotive magazine "Auto." The company continued to expand its services, launching its mortgage subsidiary, Mimun Yashir Mortgages, in 2022, which offers mortgages for property purchases and loans for any purpose secured by existing property. In January 2024, Eran Golan, who had joined the senior management team in 2017 as VP of Business Development and Credit and later served as deputy CEO and CEO of the subsidiary 'Mimun Yashir Real Estate and Mortgages,' was appointed CEO of the company. He succeeded Eran Wolf, who had served as CEO for 18 years since the company's founding. As of the latest available information, the company is controlled by Tzur Shamir Holdings with a 44.08% stake, and institutional investors also hold shares.

• Company founded within the Tzur Shamir group.

• Acquired the startup CarWiz.

• Went public on the Tel Aviv Stock Exchange at a valuation of 940 million shekels.

• Acquired 80% of the automotive magazine "Auto".

• Mortgage subsidiary Mimun Yashir Mortgages began operations.

• Eran Golan appointed CEO.

Non-bank credit provider focused on automotive and mortgage financing, leveraging digital platforms and partnerships with car agencies.

• Vehicle loans

  Loans for purchasing vehicles from private individuals or digitally through the company's website.

• Matching service

  A free service helping customers find used cars from partner agencies and lots, without obligation to take a loan.

• CarWiz

  A vehicle marketplace linking car agencies and buyers through a smart search engine.

• CarStock

  A wholesale platform through which the company sells cars to car agencies.

• Carland

  A platform for managing car agencies.

• Interjack

  A digital interface for car agency owners and their customers, enabling loan approval within the agency.

• Mimun Yashir Mortgages

  Subsidiary offering mortgages for property purchase and loans for any purpose secured by existing property.

1. 1Direct Finance Of Direct Group (2006) Ltd on Wikidatawikidata.org
2. 2מימון ישיר - Wikipedia (Hebrew)he.wikipedia.org