Direct Selling Association
Corporate brand
UnclaimedGerman association of direct sales companies, known as Bundesverband Direktvertrieb Deutschland e.V. (BDD).
Last updated September 16, 2026
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Overview
The Direct Selling Association (Bundesverband Direktvertrieb Deutschland e.V., BDD) is a German association of direct sales companies. Its website presents member companies, its committees and bodies, and its events, including the Direktvertriebskongress, described as the highlight of the BDD year. The association also commissions market research on the direct sales industry in Germany.
History
The BDD is a German association of direct sales companies. Its website describes the Direktvertriebskongress as the highlight of the BDD year, where decision-makers of the industry come together to shape direct sales in Germany. The association states that, on behalf of the association and in cooperation with Prof. Dr. Florian Kraus (University of Mannheim), figures on the direct sales industry have been collected every two years since 2012.
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