Directa

Directa is an Italian online brokerage brand whose history began in Turin in 1995. The company says it was created by Massimo Segre, Mario Fabbri, and Andrea Grinza, and links its origin to an early milestone in Italian online trading: its first stock-market order sent from a private computer. Directa presents itself as an independent Italian broker with long experience in financial markets. The brand offers online investment and trading services, account access, and internally developed platforms. Its website describes tools intended for different levels of experience and says customers can connect applications through APIs, customize strategies, and access real-time information. Directa also highlights an administered tax regime under which it handles applicable tax payments and provides online reporting, alongside accounts advertised without fixed account-management charges and with competitive commissions. Directa's positioning emphasizes investor autonomy: it provides tools and services while leaving investment decisions to the customer. The company also stresses simplicity, transparency, reliability, and customer assistance delivered from Italy in Italian, with telephone, live-chat, and email channels. Its website describes it as an Italian regulated broker. The available evidence establishes its Italian focus and Turin origins but does not specify its current headquarters, ownership structure, listing status, or named executives.

Directa traces its origins to Turin in 1995. According to the company’s account, Massimo Segre, Mario Fabbri, and Andrea Grinza joined forces to create the business. Directa describes its founding as part of the beginning of online trading in Italy and identifies the first stock-market order sent from a private computer as a defining early event. The company frames this development as a step toward greater independence for Italian investors. The history page presents a timeline of years from 1995 through 2025, including 1996, 1998–2004, 2009–2012, 2015–2016, 2022, and 2024. The supplied page text lists these dates but does not describe the events associated with most of them, so those points cannot be reliably characterized here. Directa’s current public-facing account continues to build on its founding identity as an Italian online-trading pioneer and independent broker. The company’s present offer centers on online brokerage, investment accounts, trading platforms, and digital tools. Directa says its platforms are developed internally, serve users with different levels of experience, and support application connections through APIs, customized strategies, and real-time information. It also promotes an administered tax regime in which it handles tax payments and makes reporting available online. Its homepage emphasizes accounts without fixed costs and competitive commissions. Directa’s stated principles include integrity, authenticity, competence, and independence. In practical terms, the company describes its role as providing investors with tools while allowing them to make their own decisions. It also highlights support based in Italy and available in Italian, with telephone, live-chat, and email contact options. The supplied sources do not establish the company’s present headquarters, ownership, public listing status, executive leadership, or the specific events behind most dates in its historical timeline.

• 1995

  Directa founded in Turin

An independent, Italy-focused online broker emphasizing investor autonomy, accessible technology, transparent service, and customer support from Italy.

• Directa online trading account

  An online account for customers to manage investments and access trading services.

• Internally developed trading platforms

  Digital platforms that Directa says are designed for different levels of experience and support tools including APIs, strategy customization, and real-time information.

• Administered tax regime

  A service in which Directa says it manages applicable taxes on investment gains and provides online reporting.

• Emphasis on investor independenceOther

• Development of proprietary platformsOther

1. 1Directa SIM: Broker Trading Online | Investimentidirecta.it
2. 2Chi Siamo: La Storia del Primo Broker Online in Italia | Directadirecta.it
3. 3Contatti | Assistenza Clienti Professionale | Directadirecta.it
4. 4Directa: Lavora con Noi | Broker Trading Onlinedirecta.it