Disney on Broadway
Corporate brand
UnclaimedThe Walt Disney Company’s live-theatre production business, best known for international stage adaptations of Disney films.
Last updated August 31, 2026
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Overview
Disney on Broadway is the public-facing name associated with Disney Theatrical Productions, the stage-production company within Disney Theatrical Group. It develops, produces, presents and licenses plays and musicals based on Disney intellectual property, while also working on original stage projects and adaptations of properties from across the wider Disney portfolio. Although the brand is strongly associated with Broadway in New York, its work extends to London’s West End, touring productions, resident international productions, regional theatre, school and amateur licensing, and filmed or distributed theatrical content. The business was established in 1993 as Walt Disney Theatrical Productions under the leadership of Ron Logan, a Disney executive with experience in live production. Its first major Broadway project was Beauty and the Beast, adapted from Disney’s 1991 animated film. The musical opened in April 1994 and demonstrated that a large-scale animated-film adaptation could become a durable Broadway property rather than a short-lived tie-in. Disney subsequently signed a long-term, revenue-based lease for New York’s New Amsterdam Theatre in 1995. The restoration and reopening of that historic venue became an important part of the company’s identity and contributed to the broader revitalization of the Times Square theatre district. The Lion King followed in 1997. Directed by Julie Taymor and built around puppetry, masks, movement and an expanded musical language, it established Disney Theatrical as a major Broadway producer and won the Tony Award for Best Musical. Its continuing Broadway run and worldwide productions made it one of the most commercially significant stage musicals ever produced. Later adaptations included The Little Mermaid, Aladdin and Frozen, alongside projects based on Tarzan, The Hunchback of Notre Dame, Newsies and other Disney properties. Some productions were designed primarily for Broadway, while others premiered in Europe, Australia or regional American theatres before being revised, licensed or transferred. Disney’s theatrical model combines the recognition and family appeal of film characters with new stage direction, choreography, scenic design, songs and dramatic material. The company has therefore used theatrical adaptations not merely to reproduce films but to create distinct live experiences. It also operates through partnerships with theatres, local producers and international presenters, allowing productions to be re-created for different languages and markets. The organization has undergone several corporate-name and leadership changes. In 1999, its corporate structure was reorganized under Buena Vista Theatrical Group, with Disney Theatrical Productions continuing as a division. Thomas Schumacher became the central creative leader during the company’s expansion and later served as president of Disney Theatrical Productions. In 2023, day-to-day producing and development responsibilities shifted to Anne Quart and Andrew Flatt, while Schumacher moved into a chief creative officer role. The company remains a Disney theatrical subsidiary and continues to develop, produce and license live entertainment internationally.
History
Disney Theatrical Productions was formed in 1993 to establish a dedicated Disney presence in live theatre. Ron Logan, previously associated with live production at Disney Parks, became its founding president. The division’s first major project was Beauty and the Beast, adapted from the 1991 animated feature. Previews began in March 1994 and the show opened at Broadway’s Palace Theatre on April 18. Its success provided a model for adapting animated films into full-length musicals with new material, expanded staging and a production design intended for live performance. The musical ultimately ran for more than 5,000 performances and was produced in numerous international territories. A major strategic decision came in 1995, when Disney entered a 49-year, revenue-based lease for New York’s New Amsterdam Theatre. The building was restored through Disney-related development efforts and reopened in 1997. This venue investment linked the theatrical division to the physical redevelopment of the Broadway district and gave Disney a prominent home for large-scale productions. The Lion King opened there in 1997 after a pre-Broadway engagement in Minneapolis. Julie Taymor’s use of puppetry, masks and nontraditional visual techniques helped distinguish the production from a straightforward film recreation. It won the 1998 Tony Award for Best Musical and became the company’s most enduring theatrical success. During the late 1990s and early 2000s, the organization changed names and reporting structures. The wider corporate entity became Buena Vista Theatrical Group in 1999, while Disney Theatrical Productions continued as a principal operating division. Peter Schneider and Thomas Schumacher were placed in senior leadership roles during this period. Schneider later returned to broader studio responsibilities, and Schumacher became the dominant creative and producing executive for Disney’s stage business. Disney also developed projects beyond its most familiar animated adaptations, including The Hunchback of Notre Dame, which premiered in Berlin in 1999, and Tarzan, which opened on Broadway in 2006. The company continued to build a portfolio of film-based musicals. The Little Mermaid opened on Broadway in 2008 after a Denver tryout and introduced new songs alongside the film’s familiar score, though its Broadway engagement closed in 2009. Aladdin, developed through workshops and regional presentations, opened at the New Amsterdam Theatre in 2014 and became another long-running international property. Newsies, based on the Disney film, developed a life beyond its initial stage engagement through touring and licensed productions. Freaky Friday similarly moved through regional development and licensing formats. International production has remained central to Disney’s model. Productions have appeared in Europe, Asia, Oceania, North and South America, and South Africa, sometimes through local co-producers and sometimes through touring or resident companies. Language adaptation, market-specific casting and revised designs allow the shows to operate as both global franchises and locally produced theatre. Frozen represented a later phase of the company’s strategy. Announced for Broadway development in 2014, it underwent changes in creative leadership, a private reading and a Denver tryout before its Broadway engagement. The project illustrated Disney’s continuing effort to convert recent screen properties into major stage franchises while adding theatrical material and new staging. In 2023, Schumacher announced a transition in operating responsibilities: Anne Quart became executive producer and Andrew Flatt managing director, while Schumacher took a chief creative officer position. According to the supplied reference material, Schumacher left the organization in 2025, after which Quart and Flatt formally led the business. Disney Theatrical Productions remains an active Disney live-entertainment operation.
- 2023
Leadership responsibilities are redistributed
[1]Anne Quart and Andrew Flatt assume operating leadership roles while Thomas Schumacher becomes chief creative officer.
- 2018
Frozen opens on Broadway
[1]The stage adaptation of Frozen opens following development, readings and a Denver pre-Broadway engagement.
- 2014
Aladdin opens on Broadway
[1]Aladdin begins its Broadway engagement at the New Amsterdam Theatre after regional and Toronto development.
- 2006
Tarzan reaches Broadway
[1]The stage adaptation of Disney’s animated Tarzan opens at the Richard Rodgers Theatre.
- 1999
Corporate structure is reorganized
[1]The corporate entity adopts the Buena Vista Theatrical Group name while Disney Theatrical Productions continues as a division.
- 1997
The Lion King opens at the New Amsterdam Theatre
[1]The production becomes a landmark Disney Broadway success and wins the Tony Award for Best Musical.
- 1995
New Amsterdam Theatre lease is signed
[1]Disney secures a long-term lease for the New Amsterdam Theatre and begins its restoration and redevelopment role.
- 1994
Beauty and the Beast opens on Broadway
[1]Disney’s first Broadway musical adaptation officially opens at the Palace Theatre.
- 1993
Walt Disney Theatrical Productions is formed
[1]Disney establishes a dedicated theatrical production division under founding president Ron Logan.
Products and positioning
A premium live-entertainment producer that turns Disney stories, characters and songs into large-scale theatrical experiences for family and international audiences.
Broadway musical · 1994
Beauty and the Beast
Disney’s first major Broadway musical adaptation, based on the 1991 animated film. The production added stage material including the song “Home,” expanded the characters’ dramatic arcs and established the company’s adaptation model. It opened in 1994, later moved to the Lunt-Fontanne Theatre and ran for 5,461 performances before closing in 2007. International productions appeared across Europe, Asia, Oceania, Africa and the Americas.
Broadway musical · 1997
The Lion King
A theatrical adaptation of the 1994 animated film, distinguished by puppetry, masks, movement and a stage language developed under director Julie Taymor. After a Minneapolis engagement, it opened in New York in 1997, won the Tony Award for Best Musical and became Disney’s most commercially durable stage franchise, with Broadway, touring and international productions.
Musical theatre · 1999
The Hunchback of Notre Dame
Broadway musical · 2006
Tarzan
A musical based on Disney’s 1999 animated film and Edgar Rice Burroughs’s Tarzan of the Apes. With music by Phil Collins, it opened on Broadway in 2006 and later received productions in the Netherlands and Germany. A planned revamped U.S. tour was announced but ultimately canceled.
Broadway musical · 2008
The Little Mermaid
A stage adaptation of the 1989 animated film that combines the movie’s songs with additional music by Alan Menken and Glenn Slater. It premiered in Denver before opening at the Lunt-Fontanne Theatre in 2008. The Broadway production closed in 2009 after 685 performances and 50 previews, while later international productions continued.
Broadway musical · 2014
Aladdin
A large-scale musical adaptation of the 1992 animated film, developed through Seattle and St. Louis presentations and a Toronto tryout. Directed and choreographed by Casey Nicholaw, it opened at the New Amsterdam Theatre in 2014 and expanded into major international markets, including London’s West End.
Broadway musical · 2018
Frozen
A stage adaptation of Disney’s 2013 animated musical film. The project went through readings, a change of director, a Denver tryout and a Broadway opening. It adds theatrical songs and material to the film’s narrative and was designed as a major global Disney stage franchise.
Musical theatre · 2011
Newsies
A musical based on Disney’s film Newsies. Beyond its principal stage engagement, the production was distributed through tours, international presentations and licensed formats, including a filmed presentation shown in cinemas in Australia and New Zealand.
Licensed musical · 2016
Freaky Friday
A musical developed from the Freaky Friday book and Disney film properties. It premiered at Signature Theatre in Virginia in 2016 and was subsequently adapted into versions available for theatre licensing, including a one-act edition associated with the Disney Channel film adaptation.
Brand decisions
2023
Separate creative stewardship from day-to-day operating managementStrategyBackground
Disney Theatrical Productions reorganized responsibilities after Thomas Schumacher’s long tenure as its principal creative and producing leader.
Action taken
Schumacher moved to chief creative officer, while Anne Quart became executive producer and Andrew Flatt became managing director.
Aftermath
The change created a leadership structure focused on operating management by Quart and Flatt while retaining a separate senior creative role.
2014
Develop and launch Aladdin as a major stage franchiseProduct launchBackground
Disney sought to extend the commercial life of a well-known animated property through live theatre.
Action taken
The production moved from regional development to a Toronto tryout and then opened at the New Amsterdam Theatre in 2014.
Aftermath
Aladdin became one of Disney’s continuing Broadway and international offerings.
1995
Acquire a long-term operating position at New Amsterdam TheatreStrategyBackground
Disney needed a substantial Broadway venue for its emerging theatrical business and sought to establish a permanent presence in the district.
Action taken
The company signed a 49-year, revenue-based lease and supported restoration and redevelopment of the historic theatre.
Aftermath
The renovated venue reopened in 1997 and became closely associated with The Lion King and Disney’s broader Broadway expansion.
Sources2 sources
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