Recent events
Recent events tied to this brand in public sources.
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2026
Disney Imagination Campus announces 2027 Teachers Sweepstakes
Disney Imagination Campus announced the 2027 Teachers Sweepstakes, inviting K-12 educators to enter for a chance to be among 15 winners selected for a celebration at Walt Disney World Resort from April 29 to May 2, 2027. The Muppets will join the celebration.
2026
Walt Disney World helmet sponsorship deal with UCF Knights
The UCF Knights unveiled a helmet sponsorship deal with Walt Disney World, making the Walt Disney World theme park brand the team's helmet sponsor.
2022
Disney World responds to backlash over school performance
After a high school drill team’s performance at Walt Disney World drew criticism for alleged racism and Native American stereotypes, Disney said the performance did not reflect its values, expressed regret, and said it had put measures in place to prevent a repeat.
2022
Disney apologizes over cheer team routine at Disney World
The article reports that Disney apologized for a Texas cheer team’s offensive “Scalp ’Em” routine at Disney World.
2021
Disney Genie debuts at Walt Disney World
Disney Genie, a digital service integrated into the My Disney Experience app to help park guests plan their day, debuted at Walt Disney World on October 19, 2021.
2021
Disney adds cast compliment feature to mobile app
Disney made a feature available in the My Disney Experience mobile app allowing guests to share positive experiences with cast members at Walt Disney World parks and resorts.
2021
Walt Disney World begins 50th anniversary celebration
Walt Disney World began its 50th anniversary celebrations on October 1, with new food, merchandise, rides and events; the festivities were expected to last 18 months.
2021
Disney announces MagicBand+ availability for next year
Disney announced that MagicBand+ will be available for guests next year. The wearable is described as offering color-changing lights, haptic vibrations and gesture recognition.
2021
Walt Disney World announces return of annual passes
Walt Disney World announced that annual passes would go on sale starting September 8, 2021, with four new pass options. The announcement described a planned return to sales, not a completed sale launch.
2021
Disney announces Disney Genie and Lightning Lane
Walt Disney World Resort and Disneyland Resort announced Disney Genie, a digital planning service, and the Lightning Lane queue option for their theme parks.
2021
Walt Disney World announces Florida resident summer ticket promotion
Walt Disney World announced a Summer Fun Ticket promotion for Florida residents, with ticket prices varying according to the number of tickets purchased and optional park-hopper and water-park add-ons. The offer is valid until Sept. 17.
2021
Walt Disney World announces 50th-anniversary celebration
Walt Disney World announced an 18-month anniversary celebration, The World’s Most Magical Celebration, planned to begin October 1 across all four theme parks.
2021
Disney World launches MagicMobile
Disney World announced the launch of MagicMobile, a service that lets guests use Apple devices for contactless entry to its parks.
2021
Disney MagicMobile service becomes available
Disney made its MagicMobile service available to guests with Apple devices for contactless entry to Walt Disney World parks.
2021
Disney announces MagicMobile service
Walt Disney World announced Disney MagicMobile, a digital service that lets guests use a smart device for park and resort access and other features. The service was planned to roll out in phases starting later in 2021, first on Apple devices.
2021
Walt Disney World announces 50th-anniversary celebration
Walt Disney World announced an 18-month transformation to celebrate its 50th anniversary, planned to start on October 1, 2021, with decorations at Cinderella Castle and other park landmarks.
2021
Chevrolet and Disney World announce new-energy mobility collaboration
Chevrolet said it would work with Disney World to develop new-energy mobility.
2020
Disney announces planned layoffs in California and Florida parks division
The Walt Disney Co. said on September 29 that it planned to lay off 28,000 workers in its parks division in California and Florida. The planned layoffs included part-time, salaried and hourly workers.
2020
Lawsuit filed against Disney World over 2019 arrest
Hester Burkhalter filed a lawsuit against Disney, the Orlando Police Department and the Orange County Sheriff’s Department, alleging assault and battery, false arrest and imprisonment, defamation, and emotional distress related to her 2019 arrest at Disney World.
2020
Disney faces civil lawsuit over guest's arrest at Walt Disney World
Hester Burkhalter filed a civil lawsuit against The Walt Disney Company, some of its executives, the Orange County Sheriff, and deputies. Burkhalter alleges that she was wrongfully arrested and detained at Walt Disney World after cannabidiol was found in her purse; the suit seeks damages.