Disty Technologies

Disty Technologies is a Moroccan IT distribution company founded in 2012 by Younès Elhimdy. It began as a national importer and distributor of information-technology products and subsequently developed a broader distribution network through agreements with international technology manufacturers. Its business has included personal-computing products, enterprise technology, consumer electronics, imaging products, storage media, software, cybersecurity solutions, and related services. From 2013 to 2017, the company expanded its network through partnerships with major brands including HP, Lenovo, Apple, Asus, Microsoft, Hewlett Packard Enterprise, SanDisk, and Canon. These relationships positioned Disty Technologies as an intermediary between global technology vendors and the Moroccan market, where distributors can support product availability, channel management, and local commercial execution. The company later added a cybersecurity relationship with Bitdefender in January 2020. Disty broadened its service capabilities in 2022. In May of that year, it entered after-sales service agreements with Asus and Canon and created a dedicated subsidiary called S.L.A Technologies. The move indicated an expansion beyond importing and reselling products toward localized technical and support functions. In July 2022, the Moroccan Capital Market Authority approved the company's market admission, and Disty Technologies became listed on the Casablanca Stock Exchange through a transaction combining a capital increase with a secondary share offering. The company continued to add vendor relationships after its listing. In 2023, it announced distribution agreements with LG Electronics and Honeywell. It reported revenue of MAD 540.8 million for 2023, a 9% increase over the previous financial year. Revenue reached MAD 547.8 million in 2024, according to the reference material. In October 2025, Disty Technologies announced a partnership with Acer to distribute Acer products in Morocco. The company's ownership structure also changed after its stock-market listing. In March 2024, PME Croissance transferred 27,652 shares to AD Moroccan Equity Fund and 22,253 shares to another collective investment scheme. The transaction reduced PME Croissance's holding below the regulatory 10% threshold and brought AD Moroccan Equity Fund's interest above 5%, to 5.47%. Later in 2024, PME Croissance sold its remaining 49,906 shares to Younès Elhimdy and fully exited the company's shareholding structure. Disty Technologies' positioning is that of a local, multi-brand technology distributor rather than a manufacturer with a single proprietary product franchise. Its role combines market access for international vendors with distribution, channel development, and selected after-sales support in Morocco. The available reference material does not identify a separate consumer-facing product brand, a parent group, or markets outside Morocco.

Disty Technologies was established in Morocco in 2012 by Younès Elhimdy. The company began as a national importer and distributor of information-technology products, operating between international manufacturers and the Moroccan market. Its original business model focused on bringing branded technology products into the country and making them available through local distribution channels. From 2013 through 2017, Disty expanded its network by forming relationships with a range of major technology companies. The reported partners included HP, Lenovo, Apple, Asus, Microsoft, Hewlett Packard Enterprise, SanDisk, and Canon. This period established the company as a multi-brand distributor rather than a business dependent on one manufacturer or product family. The portfolio covered consumer computing, enterprise technology, printing and imaging, storage, software, and related equipment. In 2018, Disty increased its share capital to MAD 40.5 million. The move represented a strengthening of the company's capital base as it continued developing its distribution operations. In January 2020, it entered a partnership with Bitdefender, extending its vendor relationships into cybersecurity software. The company expanded its role in the technology channel in May 2022. It signed after-sales service agreements with Asus and Canon and created a dedicated subsidiary, S.L.A Technologies. These actions added a support and service dimension to its established import and distribution activities. Rather than limiting its role to moving products through the channel, Disty began organizing dedicated local after-sales capabilities for selected vendor relationships. Disty reached a major corporate milestone in July 2022, when it obtained approval from the Moroccan Capital Market Authority and was admitted to trading on the Casablanca Stock Exchange. The listing used a transaction combining a capital increase with a secondary share offering. It made Disty a publicly traded Moroccan technology distributor and provided a formal market for its shares. The vendor portfolio continued to develop in 2023. Disty announced agreements with LG Electronics and Honeywell, broadening its range of international technology relationships. The company reported revenue of MAD 540.8 million for 2023, a 9% increase compared with the previous financial year. In 2024, reported revenue was MAD 547.8 million. Ownership changes followed the listing period. In March 2024, PME Croissance transferred 27,652 shares to AD Moroccan Equity Fund and 22,253 shares to another collective investment scheme. PME Croissance consequently fell below the regulatory ownership threshold of 10% of Disty's share capital, while AD Moroccan Equity Fund exceeded the 5% threshold and reached a 5.47% interest. Later that year, PME Croissance sold its remaining 49,906 shares to Younès Elhimdy, completing its exit from the company's shareholding structure. In October 2025, Disty Technologies announced a partnership with Acer for distribution of Acer products in Morocco. This agreement continued the company's strategy of representing international hardware brands in its domestic market. Based on the available reference material, Disty remains an active Moroccan IT distribution company whose activities combine multi-brand product distribution, vendor relationships, and selected after-sales support.

• 2025

  Acer distribution partnership

  [1]Disty Technologiesen.wikipedia.org

  Disty and Acer signed an agreement for Acer product distribution in Morocco.

• 2024

  PME Croissance exits shareholding structure

  [1]Disty Technologiesen.wikipedia.org

  PME Croissance first reduced its holding below 10% and later sold its remaining shares to Younès Elhimdy.

• 2023

  LG Electronics and Honeywell agreements

  [1]Disty Technologiesen.wikipedia.org

  Disty announced new distribution agreements with LG Electronics and Honeywell.

• 2022

  After-sales operations expanded

  [1]Disty Technologiesen.wikipedia.org

  Disty signed after-sales service agreements with Asus and Canon and created S.L.A Technologies.

• 2022

  Casablanca Stock Exchange listing

  [1]Disty Technologiesen.wikipedia.org

  The Moroccan Capital Market Authority approved Disty's listing, completed in July through a capital increase and secondary share offering.

• 2020

  Bitdefender partnership

  [1]Disty Technologiesen.wikipedia.org

  Disty entered a distribution partnership with Bitdefender in January.

• 2018

  Share capital increased

  [1]Disty Technologiesen.wikipedia.org

  The company's share capital was increased to MAD 40.5 million.

• 2013

  Distribution network expansion begins

  [1]Disty Technologiesen.wikipedia.org

  Disty began expanding its network through partnerships with international technology brands; the expansion continued through 2017.

• 2012

  Company founded

  [1]Disty Technologiesen.wikipedia.org

  Younès Elhimdy founded Disty Technologies as a Moroccan importer and distributor of IT products.

A Moroccan, multi-brand IT distributor that connects international technology manufacturers with the Moroccan market and supplements product distribution with selected after-sales services.

• Computing hardware

  Personal computers and laptops

  Disty distributes branded personal-computing equipment in Morocco. The reference material identifies relationships with vendors such as HP, Lenovo, Apple, Asus, and Acer, covering the type of notebook and desktop hardware normally handled through a national IT distribution channel. Disty acts as distributor rather than manufacturer.

• Enterprise technology

  Enterprise IT equipment

  The company's portfolio includes enterprise-oriented technology distributed through relationships such as Hewlett Packard Enterprise and Honeywell. These activities place Disty within the business technology supply chain, serving Moroccan resellers and institutional or commercial customers rather than selling a single proprietary enterprise platform.

• Imaging hardware

  Printers and imaging products

  Canon is among the brands associated with Disty's distribution network. The category includes printing and imaging equipment distributed through Moroccan channels, with the company's 2022 after-sales agreement with Canon indicating that support services formed part of the relationship in addition to product distribution.

• Computer components and storage

  Storage and memory products

  Disty's historical vendor relationships included SanDisk, indicating distribution of storage and memory products. These products complement its broader computing portfolio and are supplied as branded technology goods through the Moroccan distribution channel.

• Software and cybersecurity · 2020

  Cybersecurity software

  The January 2020 Bitdefender partnership brought cybersecurity software into Disty's reported vendor portfolio. Disty's role is distribution and channel support for the partner's security products; the reference material does not specify individual product names or licensing formats.

• Technology services · 2022

  After-sales services

  S.L.A Technologies was established as a dedicated subsidiary in 2022 after Disty signed after-sales service agreements with Asus and Canon. The service activity extends the company's role beyond import and resale by providing a structured local support function for selected brands.

• 2025

  Acer distribution agreementStrategy

  Background

  Disty continued to expand its portfolio of international hardware vendors in Morocco.

  Action taken

  In October 2025, Disty and Acer signed a partnership covering distribution of Acer products in Morocco.

  Aftermath

  The agreement added Acer to Disty's reported distribution relationships.

  Source

• 2024

  Changes in shareholder structureM&A

  Background

  PME Croissance began reducing its investment in Disty Technologies after the company became publicly listed.

  Action taken

  PME Croissance transferred part of its holding to AD Moroccan Equity Fund and another collective investment scheme, then sold its remaining 49,906 shares to Younès Elhimdy.

  Aftermath

  PME Croissance fully exited the shareholding structure, while AD Moroccan Equity Fund reached a 5.47% stake.

  Source

• 2023

  Expansion of vendor portfolioStrategy

  Background

  Disty continued developing its multi-brand distribution model after its stock-market listing.

  Action taken

  The company announced distribution agreements with LG Electronics and Honeywell.

  Aftermath

  The agreements broadened the set of international brands represented in Disty's Moroccan portfolio.

  Revenue. MAD 540.8 million (FY 2023; reported as 9% higher than the previous financial year)

  Source

• 2022

  Expansion into after-sales servicesStrategy

  Background

  Disty had established itself as a Moroccan distributor for multiple technology brands.

  Action taken

  It signed after-sales service agreements with Asus and Canon and created S.L.A Technologies.

  Aftermath

  The company added a dedicated local service capability to its distribution activities.

  Source

• 2022

  Public-market listingOther

  Background

  Disty pursued access to public capital and formal admission to Morocco's securities market.

  Action taken

  Following approval from the Moroccan Capital Market Authority, the company listed on the Casablanca Stock Exchange through a capital increase combined with a secondary share offering.

  Aftermath

  Disty became a publicly traded Moroccan IT distribution company.

  Source

• 2020

  Cybersecurity distribution partnershipStrategy

  Background

  Disty sought to broaden its technology portfolio beyond hardware distribution.

  Action taken

  The company entered a partnership with Bitdefender in January 2020.

  Aftermath

  The partnership added cybersecurity software to Disty's reported vendor relationships.

  Source

• 2018

  Increase in share capitalStrategy

  Background

  Disty was expanding its Moroccan distribution operations and vendor network after several years of growth.

  Action taken

  The company increased its share capital to MAD 40.5 million.

  Aftermath

  The available reference material does not specify how the additional capital was deployed.

  Source

1. 1Disty Technologiesen.wikipedia.org