Skip to content

Ditch Witch

Request correction

Retailer / private label

Unclaimed

Ditch Witch is a long-running beach food truck and local gathering place at Ditch Plains Beach in Montauk, New York.

Last updated August 31, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

Ditch Witch, also known as the Ditch Witch Food Wagon, is a food truck and beachside food business located at Ditch Plains Beach in Montauk, Suffolk County, New York. Founded by Lili Adams in 1994, it has operated for decades as a casual gathering place for surfers, visitors, and residents. Its setting is central to its identity: the wagon sits in or near a low-lying parking area associated with a ditch that can flood when Lake Montauk overflows toward the south. The location’s older Indigenous place-name history is also connected with the channel through which water flows from Great Pond, now known as Lake Montauk. The business is known for serving prepared food wraps, coffee, and other beach-oriented refreshments. Its positioning combines convenience with a more polished or high-end interpretation of food-truck fare. Unlike a conventional restaurant, Ditch Witch’s customer experience depends heavily on its physical environment. The wagon has a porch and beach seating, making it both a food outlet and an informal social hub at Ditch Plains. Its clientele has included local residents, surfers, tourists, and, according to contemporaneous accounts, recognizable public figures visiting the area. Ditch Witch became the subject of a local permitting and concession dispute in 2011. East Hampton officials considered granting an exclusive beach concession to another vendor offering lobster rolls, while a separate taco truck was also seeking permission to operate in the Ditch Plains area. The Ditch Witch’s permit was revoked when the competing vendor arrived, but former East Hampton Town Supervisor Bill Wilkinson raised concerns about the replacement vendor’s menu and pricing. The proposed change was halted, and Ditch Witch was allowed to continue operating shortly before Memorial Day. The business has also been affected by development pressure around the adjacent East Deck property. After the East Deck hotel was sold in 2013, a redevelopment proposal led by J. Darius Bikoff envisioned a members-only beach club. The plan included the surrounding area and faced public opposition, ultimately failing to proceed as proposed. The East Deck was later demolished in 2016, followed by rezoning and the development of the Montauk Colony concept. These changes altered the surrounding landscape while leaving Ditch Witch associated with the established Ditch Plains beach culture. Ditch Witch has had a cultural presence beyond its food service. In 2013, Grant Monahan, identified as the owner’s son, presented a one-person photography exhibition titled "A View from the Window." The photographs were made from inside the truck and depicted customers and people associated with the beach, including locals, surfers, and celebrities. In 2016, then-Lieutenant Governor Kathy Hochul visited Ditch Plains to promote energy-efficient power converters for food trucks; Ditch Witch adopted the technology. A further change in the local food environment came in 2015 with the arrival of Montauk Boardriders, which sold coconut water and packaged snacks. Ditch Witch remains best understood as a place-specific, independently operated food-truck brand whose value rests on continuity, setting, local recognition, and its role in the Ditch Plains community.

History

Ditch Witch was founded by Lili Adams in 1994 as a food wagon serving Ditch Plains Beach in Montauk, New York. The business leased utility access from its neighbor, the East Deck Motel, and established itself in a parking area near the beach. The site’s physical characteristics helped shape the name and setting: it lies in a low area associated with a ditch that can flood when Lake Montauk overflows southward. The surrounding place also has a longer Indigenous geographic history connected to the outlet or channel from Great Pond, the body of water now called Lake Montauk. From its early years, Ditch Witch developed beyond a simple takeaway stand. The wagon offered a porch and seating on the beach, and its menu was described as including high-end wraps and coffee. Its location made it particularly attractive to surfers, tourists, and local residents, allowing it to become a recurring meeting point within the Ditch Plains community. The business’s identity has therefore been tied as much to continuity and place as to the food itself. In 2011, Ditch Witch faced a significant local permitting challenge. The East Hampton Town Board had considered granting an exclusive beach concession to another vendor specializing in lobster rolls. At the same time, Montaco, a taco truck, was seeking a permit for the Ditch Plains area. When the lobster-roll vendor arrived, Ditch Witch’s permit was revoked. Former town supervisor Bill Wilkinson objected to aspects of the proposed replacement, including concerns about the vendor’s limited menu and pricing. The town stopped implementation of the new ordinance and evicted the incoming wagon shortly before Memorial Day, allowing Ditch Witch to remain in operation. The next major challenge came from property redevelopment near the truck. In 2013, the East Deck hotel, which had operated from 1954 to 2016, was sold for $15 million. The new ownership group, led by J. Darius Bikoff, proposed converting the property into a members-only beach club. The surrounding parking area, located in a flood plain and associated with the Ditch Witch site, was included in the redevelopment discussion. Public opposition contributed to the failure of the plan. That same year, Grant Monahan, described as the owner’s son and a student of anthropology and humanities at Charleston College, exhibited photographs taken from inside Ditch Witch under the title "A View from the Window." The exhibition documented customers and people using the beach, including locals, surfers, and celebrities. Competition and environmental changes continued in the following years. In 2015, Montauk Boardriders opened nearby and sold coconut water and packaged snacks. In 2016, the East Deck was demolished and the property underwent rezoning connected with the emergence of Montauk Colony. The same year, then-Lieutenant Governor Kathy Hochul visited Ditch Plains to promote energy-efficient power converters for food trucks. Ditch Witch adopted the equipment, linking the business to a wider effort to improve the energy performance of mobile food operations. Ditch Witch’s documented history is consequently one of endurance in a highly contested coastal setting. It has survived permit disputes, proposed redevelopment, changes in neighboring businesses, and alterations to the surrounding property while retaining its role as a beach food business and local gathering place.

  • 2016

    Energy-efficient power equipment adopted

    [1]

    Following a visit by then-Lieutenant Governor Kathy Hochul, Ditch Witch adopts energy-efficient power converters intended for food trucks.

  • 2015

    Nearby competition expands

    [1]

    Montauk Boardriders arrives in the area selling coconut water and pre-packaged snacks.

  • 2013

    East Deck redevelopment proposal

    [1]

    The sale of the neighboring East Deck property leads to a proposed members-only beach club that faces public opposition and fails to proceed as planned.

  • 2013

    A View from the Window exhibition

    [1]

    Grant Monahan presents photographs taken inside Ditch Witch, documenting local beach life and the people who visit the truck.

  • 2011

    Permit dispute at Ditch Plains

    [1]

    A proposed exclusive concession for another vendor leads to the temporary revocation of Ditch Witch’s permit, but the replacement arrangement is stopped and Ditch Witch continues operating.

  • 1994

    Ditch Witch is founded

    [1]

    Lili Adams establishes the Ditch Witch Food Wagon at Ditch Plains Beach in Montauk, New York.

Products and positioning

A place-based beach food truck offering elevated wraps and coffee while functioning as a social gathering point for surfers, tourists, and Montauk residents.

  • Prepared food

    Food wraps

    Ditch Witch is associated with high-end prepared wraps served from its beach food wagon. The available reference material does not identify individual wrap recipes, ingredients, or seasonal variations.

  • Beverage

    Coffee

    Coffee is one of the documented beverage offerings at Ditch Witch, complementing the truck’s prepared food and serving the needs of beach visitors and local customers.

Marketing campaigns

  • 2016Energy-efficient food-truck equipment promotion

    New York, United States

    Ditch Plains hosted a visit by then-Lieutenant Governor Kathy Hochul promoting energy-efficient power converters for food trucks.

    Outcome. Ditch Witch adopted the promoted power-conversion technology.

  • 2013A View from the Window

    Montauk, New York

    Grant Monahan’s one-person photography exhibition used images made from inside Ditch Witch to portray customers, surfers, locals, and celebrities connected with Ditch Plains.

    Outcome. The exhibition extended Ditch Witch’s local cultural presence beyond food service.

Brand decisions

  • 2016

    Adopt energy-efficient power convertersOther

    Background

    A public initiative promoting more energy-efficient equipment for food trucks was presented at Ditch Plains.

    Action taken

    Ditch Witch adopted the promoted power-conversion equipment.

    Aftermath

    The business became an identified local adopter of energy-efficiency equipment for mobile food operations.

  • 2011

    Continue operating after the concession disputeStrategy

    Background

    Ditch Witch’s permit was revoked after a competing lobster-roll vendor received support for an exclusive beach concession.

    Action taken

    Following objections from former town supervisor Bill Wilkinson regarding the proposed vendor’s menu and pricing, the town halted the new ordinance and allowed Ditch Witch to continue.

    Aftermath

    The food wagon remained part of the Ditch Plains beach scene.

Sources1 sources

Cite this profile: Cite the canonical profile. /brand-wiki/ditch-witch · Editorial policy · How profiles are compiled