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Diva Futura

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Corporate brand

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Diva Futura is an Italian pornography and erotica film studio and media brand founded in 1983.

Last updated August 25, 2026

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History

Diva Futura was established in Italy in 1983 by Ilona Staller and Riccardo Schicchi. Staller was a pornographic performer who later became widely known as Cicciolina, while Schicchi worked as a photographer and talent scout. The company initially operated as a casting agency specializing in pornography. Its creation marked an early attempt to organize adult-performer recruitment and production within a dedicated Italian commercial operation. During the 1980s, Diva Futura developed beyond casting into film production and performer promotion. The company is particularly associated with launching or advancing the careers of Cicciolina and Moana Pozzi, two performers who became prominent figures in Italian popular culture. This talent-centered model helped distinguish Diva Futura from a production label focused only on individual releases. Its activities connected adult film with celebrity publicity and public performance. In 1985, Diva Futura produced Telefono Rosso, starring Staller as Cicciolina. Reference material identifies the film as the first Italian hardcore pornographic film. The following year, in February 1986, the company produced Curve deliziose, a live theatrical show featuring multiple pornographic performers. Moving into live entertainment increased the brand’s public visibility and exposed it to scrutiny beyond the film market. Curve deliziose became the focus of moral and legal controversy. Some Italian Catholic groups objected to the production, and Diva Futura had to defend itself against legal action related to obscenity. These disputes formed part of a broader conflict in Italy between conservative moral criticism and the increasing visibility of pornography and erotic entertainment. The available material does not provide final legal outcomes or financial consequences from the proceedings. Ilona Staller’s political activities also attracted substantial public attention, although they were not officially linked to Diva Futura. In 1991, while already a member of the Italian Parliament, she left the Partito Radicale and formed the Partito dell’Amore. This political development is historically adjacent to Diva Futura because of Staller’s public identity, but it was a separate political initiative rather than a company campaign or corporate division. Diva Futura later extended its media presence into satellite television. Its original service, generally known as Diva Futura TV, began broadcasting in Italy on Hotbird in August 2004. Diva Futura Plus followed on 1 September 2006. Schicchi subsequently announced Diva Futura Sex, with a planned start date of 15 August 2007. The available source does not confirm the later operational history, ownership, or current status of these channels. The documented history therefore presents Diva Futura as an Italian adult-entertainment organization that moved through several formats: specialist casting, adult film, live shows, and satellite television. Its historical importance is tied to early Italian pornography production, the promotion of well-known performers, and the public controversies generated by its work. Information about current corporate governance, headquarters, ownership, revenue, and operations is not established by the available reference material.

  • 2007

    Diva Futura Sex is announced

    [1]

    Riccardo Schicchi announces a planned channel called Diva Futura Sex, scheduled for 15 August 2007. Its subsequent status is not confirmed by the available source.

  • 2006

    Diva Futura Plus launches

    [1]

    Diva Futura Plus begins broadcasting on 1 September 2006 as a second television service associated with the brand.

  • 2004

    Diva Futura TV begins satellite broadcasting

    [1]

    The brand’s original satellite television service begins broadcasting in Italy through Hotbird in August.

  • 1986

    Curve deliziose reaches the stage

    [1]

    The company produces Curve deliziose, a live show featuring several adult performers. The production later becomes associated with obscenity-related controversy and legal action.

  • 1985

    Telefono Rosso is produced

    [1]

    Diva Futura produces Telefono Rosso, starring Ilona Staller as Cicciolina; the film is described as the first Italian hardcore pornographic film.

  • 1983

    Diva Futura is founded

    [1]

    Ilona Staller and Riccardo Schicchi establish Diva Futura as an Italian pornography-focused casting agency and entertainment venture.

Products and positioning

An Italian adult-entertainment studio and talent-development brand that expanded from specialist casting into film, live performance, and satellite television.

  • Adult film · 1985

    Telefono Rosso

    A 1985 adult film produced by Diva Futura and starring Ilona Staller in her Cicciolina persona. Reference material identifies it as the first Italian hardcore pornographic film, making it a defining production in the studio’s early history.

  • Live adult theatrical show · 1986

    Curve deliziose

    A live espectáculo produced in February 1986 and featuring several pornographic performers. The show extended Diva Futura’s activities from filmed entertainment into live performance and became the focus of obscenity-related opposition and legal action.

  • Satellite television channel · 2004

    Diva Futura TV

    The original Diva Futura satellite television service, commonly known as Diva Futura TV, began broadcasting in Italy via Hotbird in August 2004. Current availability and ownership are not established in the available source.

  • Satellite television channel · 2006

    Diva Futura Plus

    A second satellite television service associated with Diva Futura. It began broadcasting on 1 September 2006, but the available material does not document its later operating history.

  • Planned satellite television channel · 2007

    Diva Futura Sex

    A further channel announced by Riccardo Schicchi with a planned launch date of 15 August 2007. The available source does not confirm whether the service launched or operated subsequently.

Controversies

  • 1986

    Obscenity controversy surrounding Curve deliziose

    Curve deliziose generated opposition from some Italian Catholic groups and led to legal action concerning obscenity. The available reference material does not specify the final judicial outcome.

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Brand decisions

  • 2006

    Launch of Diva Futura PlusProduct launch

    Background

    Diva Futura broadened its satellite television offering after launching its original channel in 2004.

    Action taken

    The company introduced Diva Futura Plus on 1 September 2006.

    Aftermath

    No reliable information in the available source establishes the channel’s subsequent performance or present status.

  • 2004

    Expansion into satellite televisionStrategy

    Background

    After establishing a presence in adult film and live entertainment, Diva Futura expanded into television distribution in Italy.

    Action taken

    The brand launched its original satellite channel, commonly called Diva Futura TV, through Hotbird in August 2004.

    Aftermath

    The move was followed by the launch of Diva Futura Plus in 2006 and the announcement of a further channel in 2007. The current status of these services is not documented.

Sources2 sources

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