Recent events
Recent events tied to this brand in public sources.
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2020
DJI launched the Pocket 2
DJI launched the Pocket 2, a new-generation Pocket product with upgraded camera image quality and connectivity.
2020
DJI releases Pocket 2
DJI released the Pocket 2 camera, with the article headline stating that it starts at 2,499 yuan.
2020
DJI unveils Zenmuse L1 and Zenmuse P1 payloads
DJI unveiled two payload solutions for its Matrice 300 RTK commercial drone platform: the Zenmuse L1, its first Lidar solution for aerial surveying, and the Zenmuse P1 camera payload. Shipping was planned to begin in early 2021.
2020
DJI announced a Beijing flagship store opening
DJI announced that it would open its first flagship store in northern China at Beijing's China World Trade Center.
2020
DJI launches RS 2 and RSC 2 gimbals
DJI announced the DJI RS 2 and DJI RSC 2 handheld gimbals and said they were available for immediate sale in mainland China.
2020
DJI unveils Zenmuse P1 and L1 payloads
DJI unveiled two new payload solutions for its Matrice 300 RTK commercial drone platform: the Zenmuse P1 and Zenmuse L1.
2020
DJI launches Zenmuse P1 and Zenmuse L1 payloads
DJI released the Zenmuse P1 full-frame sensor camera payload and launched the Zenmuse L1 laser-and-visible-light fusion payload.
2020
DJI unveils Zenmuse P1 and Zenmuse L1 payloads
DJI unveiled two new payload solutions for its Matrice 300 RTK commercial drone platform: the Zenmuse P1 camera payload and Zenmuse L1 LiDAR solution. The products were available for pre-order, with shipping planned for early 2021.
2020
DJI launches OM 4 smartphone gimbal
DJI launched the DJI OM 4 smartphone gimbal, featuring a magnetic quick-release design, and announced a price of 899 yuan.
2020
DJI workforce reductions
DJI had been reducing staffing since the first half of 2020, with sales and marketing roles particularly affected. The article reports that the rumor that 14,000 employees would be cut was a misreading; it does not establish a specific number of actual reductions.
2020
DJI partners with UNSW on education and research initiatives
DJI and the University of New South Wales formalised a partnership to collaborate on training, talent development and research initiatives, including access to drones and robotics competitions for students.
2020
Apple's China website lists DJI Mavic Air 2
DJI's Mavic Air 2 drone became available on Apple's China website, with the article reporting prices of RMB 4,998 for the standalone unit and RMB 6,998 for the Fly More Combo; delivery was not immediately available and was expected no earlier than May 14.
2020
Fury Technologies files patent infringement suit against DJI
Fury Technologies filed a patent infringement complaint against DJI Technology, alleging that DJI infringed two U.S. patents through products including DJI Phantom 4, DJI Terra and DJI Construction Solution. The complaint sought, among other relief, damages and a permanent injunction; the source reports allegations, not a determination of infringement.
2020
DJI launches Mavic Air 2 drone
DJI announced the Mavic Air 2 drone and said it was available for sale immediately.
2020
DJI announced a limited-time Mavic Mini discount
DJI announced that the Mavic Mini would receive a 100-yuan discount from April 27 through April 30, bringing its purchase price to 2,599 yuan.
2020
DJI denies reported mass layoffs
After market rumors claimed DJI was cutting about half its workforce, DJI said the layoff claim was false and explained that most employees were working remotely. The article also reports claims of some limited performance-related layoffs.
2020
DJI launches RoboMaster EP
DJI formally launched the RoboMaster EP, a modular robot with more than 50 sensors and support for third-party sensors and open-source hardware.
2020
DJI launches RoboMaster EP education robot
DJI announced and launched the RoboMaster EP education robot, a new educational robot with expanded hardware, third-party hardware compatibility, and an open SDK.
2019
DJI Mavic Mini announced for local availability in the Philippines
VST-ECS, the Philippine distributor of DJI drones, announced local availability of the DJI Mavic Mini in the Philippines.
2019
DJI launches its first UK national advertising campaign
DJI launched its first national advertising campaign in the UK, titled “See Yourself in Action,” to showcase the capabilities of its Osmo Action camera. The campaign ran in print and out-of-home media in UK cities including London, Birmingham and Manchester.