DKISS

DKISS is a Spanish free-to-air television channel belonging to Grupo KISS Media, the broadcasting group formerly known as Radio Blanca. The channel was created after Radio Blanca secured one of Spain’s digital terrestrial television licences in 2015. Its development reflected the expansion of Spain’s national digital terrestrial television offering and the opportunity to introduce a general-entertainment service aimed at a younger adult audience. The original concept changed several times before launch. In November 2015, Radio Blanca described the planned service as a channel for viewers approximately 20 to 40 years old, with general programming and no news output. In December of that year, the proposed name was announced as 9Kiss TV, and the intended audience was described more specifically as young women. The branding plan was subsequently revised. Radio Blanca’s local television outlets adopted the Hit TV identity, while the national service moved away from the 9Kiss TV name. During spring 2016, Radio Blanca entered into an agreement with Discovery, Inc. under which Discovery became the principal programming supplier for the new channel. The service was renamed DKiss, a name that connected it commercially and thematically with Discovery’s programming portfolio while remaining distinct from the group’s own corporate identity. Following the agreement, DKiss became a sister channel to DMAX in Spain. DKiss began broadcasting on 28 April 2016. Its schedule has been built mainly around acquired entertainment programming rather than news or conventional general-interest broadcasting. Reality series, documentary-style factual entertainment, and lifestyle formats form the core of the channel’s offer. Particular emphasis has been placed on health, personal stories, home and property, food, collecting, and other accessible factual-entertainment subjects. Examples associated with its programming include My 600-lb Life, RuPaul’s Drag Race, Salvage Hunters, Cake Boss, and Property Brothers. As a brand, DKISS is positioned as a free-to-air entertainment destination for viewers seeking unscripted and factual programming. Its identity combines the reach of Spanish terrestrial television with a schedule substantially supplied by international Discovery productions. The available reference material does not establish a separate production studio, a subscription offering, a public listing, or operations outside Spain. DKISS is therefore best understood as a Spanish television-channel brand within Grupo KISS Media rather than as an independent global media company.

DKISS emerged from the expansion of Spain’s digital terrestrial television sector in the mid-2010s. In October 2015, Radio Blanca was announced as one of the companies selected to receive a digital terrestrial television licence. Radio Blanca is now associated with Grupo KISS Media, the group behind DKISS. The licence provided the basis for a new national free-to-air channel. The proposed service was initially conceived as a general-entertainment channel for viewers between roughly 20 and 40 years old. In November 2015, Radio Blanca stated that the channel would not carry news programming and would instead concentrate on general entertainment. By December, the planned name had become 9Kiss TV, with the intended audience described more specifically as young women. The identity was not final, however. Radio Blanca’s local television stations subsequently adopted the Hit TV name, separating those services from the national channel and leaving the Kiss TV branding available for the new project. The decisive development came in spring 2016, when Radio Blanca and Discovery, Inc. agreed that Discovery would serve as the primary programming supplier. This arrangement materially shaped the channel’s editorial identity and content mix. The planned 9Kiss TV name was replaced by DKiss, and the new service became a sister channel to DMAX in the Spanish market. The relationship gave DKiss access to Discovery-produced and Discovery-distributed factual-entertainment content while allowing the channel to operate as a Spanish free-to-air brand within Grupo KISS Media. DKiss began broadcasting on 28 April 2016. Its schedule was organized around entertainment rather than news, with reality shows, docudramas, and other unscripted formats forming the main programming base. Health and lifestyle became particularly visible areas of focus. The channel’s associated programming has included series such as My 600-lb Life, RuPaul’s Drag Race, Salvage Hunters, Cake Boss, and Property Brothers, representing a mixture of personal transformation, competition, collecting, food, property, and home-improvement subjects. The available source material does not document a separate corporate headquarters, a series of ownership changes, a public listing, or substantial operations outside Spain. It also does not identify individual DKISS executives. On the evidence available, DKISS is a Spanish broadcast-channel brand operated by Grupo KISS Media, launched with a strategic programming relationship with Discovery and positioned around accessible reality and factual entertainment.

• 2016

  Discovery programming agreement

  [1]DKissen.wikipedia.org

  Radio Blanca agreed with Discovery, Inc. that Discovery would be the principal programming provider. The channel was renamed DKiss and linked to DMAX as a sister service in Spain.

• 2016

  DKiss launch

  [1]DKissen.wikipedia.org

  DKiss began free-to-air broadcasting in Spain on 28 April.

• 2015

  Digital terrestrial television licence awarded

  [1]DKissen.wikipedia.org

  Radio Blanca was announced as one of the successful companies receiving a Spanish digital terrestrial television licence, creating the foundation for the future DKISS service.

• 2015

  Initial channel concept outlined

  [1]DKissen.wikipedia.org

  Radio Blanca described a planned national entertainment channel for an approximately 20-to-40-year-old audience, without news programming.

• 2015

  9Kiss TV identity announced

  [1]DKissen.wikipedia.org

  The proposed service was publicly named 9Kiss TV and was presented as a channel aimed particularly at young women.

A Spanish free-to-air entertainment channel centered on reality television, factual entertainment, health, lifestyle, and other unscripted formats, with much of its schedule supplied through Discovery programming.

• Free-to-air television channel · 2016

  DKISS television channel

  DKISS is a Spanish national free-to-air television service focused on entertainment rather than news. Its schedule is built largely from reality television, factual entertainment, docudramas, and lifestyle programming. Health, personal stories, property, food, collecting, and home-related subjects are recurring areas. Much of the channel’s programming has been supplied through its relationship with Discovery, giving the service a strong unscripted and factual-entertainment profile.

• 2016

  Adopted a Discovery-led programming strategyStrategy

  Background

  The channel required a distinctive schedule for its Spanish free-to-air launch after the earlier 9Kiss TV concept was revised.

  Action taken

  Radio Blanca entered an agreement with Discovery, Inc. for Discovery to become the principal programming provider, while the channel adopted the DKiss name.

  Aftermath

  DKiss launched with a schedule centered on Discovery-associated reality, factual, health, and lifestyle formats and operated as a sister channel to DMAX in Spain.

  Source

• 2016

  Launched DKiss as a Spanish free-to-air channelProduct launch

  Background

  Following the award of a digital terrestrial television licence and the revision of the original 9Kiss TV concept, Grupo KISS Media prepared the national service for broadcast.

  Action taken

  DKiss began broadcasting on 28 April 2016 with an entertainment-focused schedule.

  Aftermath

  The brand established a position in Spain’s terrestrial television market through unscripted, reality, and lifestyle programming.

  Source

1. 1DKissen.wikipedia.org
2. 2DKISS official websitedkiss.es