DMI Finance

DMI Finance is an Indian non-bank financial company (NBFC) focused on digital lending and consumer finance. It provides credit to retail borrowers and partners with digital platforms and consumer internet companies to embed lending products into their customer journeys, alongside small-business and corporate lending activity. Its business sits in the consumer-finance and fintech-lending segment of India's credit market, where non-bank lenders serve borrowers and merchant partners that traditional banks often reach less efficiently. The company is privately held and is associated with New Delhi. Note: the supplied evidence snippet concerns Mattel's Creatable World doll line and contains no information about DMI Finance; this dossier therefore relies on general public knowledge of the company and should be treated as needing verification.

DMI Finance was established in India as a non-bank financial company and developed into a digital-first lender. Its model centres on consumer credit distributed through partnerships with digital platforms and consumer internet businesses, complemented by lending to small businesses and corporates. The company operates in India's large and competitive NBFC lending market, where digital distribution and embedded finance have become important channels for reaching retail borrowers. Detailed dated corporate history, founders, ownership and funding are not documented in the supplied evidence and are therefore not asserted here.

A private Indian NBFC positioned in digital and consumer lending, working through platform partnerships.

• Digital consumer loans

  Retail credit originated and serviced through digital channels.

• Embedded lending partnerships

  Credit products offered through digital platforms and consumer internet partners.

• Small-business and corporate lending

  Credit extended to business borrowers.

• 2022.03.28

  Reported2022.03.28

  DMI Finance acquires controlling interest in Appnit Technologies[2]DMI Finance收购Appnit Technologies控股权益thehindubusinessline.com

  DMI Finance announced that it had acquired a controlling interest in Appnit Technologies, which will become its subsidiary. The transaction value was not disclosed.

• 2021.11.07

  Reported2021.11.07

  DMI Finance and Reliance Retail partner on digital financing[3]DMI Finance与Reliance Retail合作提供数字融资equitybulls.com

  DMI Finance announced a partnership with Reliance Retail to provide digital financing options to Reliance Retail consumer electronics customers across India, starting with loans for the JioPhone Next.

• 2019.09.26

  Reported2019.09.26

  Samsung and DMI Finance partner to launch Samsung Finance+[4]三星与 DMI Finance 合作推出 Samsung Finance+timesnownews.com

  Samsung partnered with DMI Finance to launch Samsung Finance+ in India.

• 2019.09.26

  Reported2019.09.27

  Samsung launches Samsung Finance+ in India[5]三星在印度推出 Samsung Finance+thenewsminute.com

  Samsung launched Samsung Finance+, a digital lending platform in India intended to help consumers buy Galaxy smartphones. Samsung partnered with DMI Finance to launch the platform.

Read more

1. 1Mattel launches gender-inclusive doll line - Boston News, Weather, Sports | WHDH 7Newswhdh.com
2. 2DMI Finance收购Appnit Technologies控股权益thehindubusinessline.com
3. 3DMI Finance与Reliance Retail合作提供数字融资equitybulls.com
4. 4三星与 DMI Finance 合作推出 Samsung Finance+timesnownews.com
5. 5三星在印度推出 Samsung Finance+thenewsminute.com
6. 6Samsung India launches digital lending platformyourstory.com
7. 7Samsung India launches digital lending platform to boost smartphone salebusiness-standard.com
8. 8Samsung India launches Samsung Finance+thehindubusinessline.com
9. 9Samsung launches ‘Samsung Finance+’ digital lending platform in Indiafonearena.com
10. 10Samsung launches home demo for Galaxy products with a new service, here’s how it works - Times of Indiatimesofindia.indiatimes.com
11. 11Samsung launches home demo service for Galaxy smartphones in Indiatimesnownews.com