DMM Agri Innovation

DMM Agri Innovation (株式会社DMM Agri Innovation, also styled DMMアグリ) is a Japanese agricultural solutions company and a member of the DMM Group. It was established on 21 June 2019 (Reiwa 1) and is headquartered on the 24th floor of the Roppongi Grand Tower in Minato-ku, Tokyo. Its stated mission is to solve problems facing Japanese agriculture under the theme "walking with agriculture and the future," drawing on DMM's technology, solutions, people, promotion and branding know-how to address the various issues of Japanese farming and contribute to local communities. The company's flagship area of activity is countermeasures against wildlife damage to crops. It notes that damage to agricultural produce from wild birds and animals is estimated at roughly 20 billion yen annually, and that the effects go beyond the numbers, causing declining farming motivation, increased abandonment of cultivation and farmer exits. DMM Agri Innovation aims to build a linked cycle of damage → countermeasure → resource utilization → consumption, so that nature and agriculture can coexist sustainably. Its solutions include electric fencing and other deterrent equipment, and it has run field projects in locations such as Akita Prefecture (Victory Farm, wild boar countermeasures) and Saitama Prefecture (corn fields, small-animal countermeasures). Beyond wildlife control, the company has expanded into related agricultural services. It began handling bear-repellent spray in 2021 amid rising bear sightings, launched damage countermeasures in Kaga City, Ishikawa Prefecture, and used digital technology to reduce wild boar intrusion at the Hiroshima Prefectural Bingo Park. It has also supported agricultural e-commerce and promotion, for example operating the e-commerce site and promotion for JA Fura no in Hokkaido, and has opened a display booth at JA Awa's JA Green Tateyama materials hall under the concept of a "bird and animal damage countermeasure hall where people gather to support farming." In 2023 it announced a business partnership with Toku-Naka-bu on wildlife damage countermeasures. According to its company profile, DMM Agri Innovation's business scope includes the sale of and consulting on gibier (game meat) related equipment, the management and operation of farms and mountain forests, and advertising agency work. The company is part of DMM's broader effort to update legacy industries such as primary industries, creating new business and markets while addressing social issues. Its representative director changed in 2024, with an announcement dated 1 May 2024. The company maintains official social media accounts on Twitter and Facebook.

DMM Agri Innovation was established on 21 June 2019 as a company within the DMM Group, with its head office at the Roppongi Grand Tower in Minato-ku, Tokyo. It was created as part of DMM's strategy of updating legacy industries, including primary industries, to open new business and markets while addressing social issues. The company's stated mission is to solve problems in Japanese agriculture under the theme "walking with agriculture and the future," using DMM's technology, solutions, people, promotion and branding know-how to contribute to local communities. From its early years the company focused on wildlife damage to crops, an issue it describes as amounting to roughly 20 billion yen in annual damage and causing broader problems such as declining farming motivation, abandonment of cultivation and farmer exits. Its approach is to build a linked cycle of damage → countermeasure → resource utilization → consumption so that nature and agriculture can coexist sustainably. It has deployed electric fencing and other deterrents, and has publicized case studies such as Victory Farm in Akita Prefecture (wild boar countermeasures) and corn fields in Saitama Prefecture (small-animal countermeasures). In 2021 the company broadened its activities significantly. In April it announced that DMM.com had formed a sales partnership with Nippon Sigmax, a leader in waist supporter sales, and that DMM Agri would begin selling to agricultural operators. In May it held a special class on wildlife damage countermeasures at a special needs school in Miyagi Prefecture. In June it opened official Twitter and Facebook accounts and began operating the e-commerce site and providing promotion support for JA Fura no in Hokkaido. In July it opened a display booth at JA Awa's JA Green Tateyama materials hall under the concept of a "bird and animal damage countermeasure hall where people gather to support farming." In August it announced success in reducing wild boar intrusion at Hiroshima Prefectural Bingo Park using digital technology, and began damage countermeasures in Kaga City, Ishikawa Prefecture, where Asian black bear sightings were increasing. In September, amid rising bear sightings, it began handling bear-repellent spray to prevent human injury to farmers. In 2022 the company continued public engagement, co-hosting with Imabari Yume Sports a field work event at Satoyama Stadium on 29 October (Saturday) to explore human-boar coexistence. In October 2023 it announced a business partnership with Toku-Naka-bu on wildlife damage countermeasure operations. On 1 May 2024 the company announced a change of its representative director. According to its company profile, its business scope includes the sale of and consulting on gibier (game meat) related equipment, the management and operation of farms and mountain forests, and advertising agency work, reflecting DMM's broader ambition to contribute to the future of agriculture through sustainable farming and related businesses.

• DMM Agri Innovation is established (Reiwa 1) with capital of 10.0 million yen including capital reserve.

• DMM.com forms a sales partnership with Nippon Sigmax; DMM Agri begins selling to agricultural operators.

• Special class on wildlife damage countermeasures held at a special needs school in Miyagi Prefecture.

• Official Twitter and Facebook accounts opened.

• Begins e-commerce site operation and promotion support for JA Fura no.

• Display booth opens at JA Awa JA Green Tateyama materials hall.

• Success in reducing wild boar intrusion at Hiroshima Prefectural Bingo Park using digital technology.

• Damage countermeasures begin in Kaga City, Ishikawa Prefecture.

• Begins handling bear-repellent spray amid increasing bear sightings.

• Announces joint field work event with Imabari Yume Sports at Satoyama Stadium for 29 October.

• Announces business partnership with Toku-Naka-bu on wildlife damage countermeasure operations.

• Announces change of representative director.

A DMM Group company applying technology, solutions and branding know-how to update Japan's legacy agricultural industry and solve social issues such as wildlife crop damage and sustainable farming.

• Electric fencing and wildlife deterrent equipment

  Equipment used in wildlife damage countermeasures, including electric fencing deployed in case studies such as Victory Farm in Akita Prefecture.

• Bear-repellent spray

  Handled from September 2021 to prevent human injury to farmers amid increasing bear sightings.

• Gibier-related equipment and consulting

  Sale of and consulting on gibier (game meat) related equipment, listed in the company profile.

• Farm and mountain forest management and operation

  Management and operation of farms and mountain forests, listed in the company profile.

• Advertising agency services

  Advertising agency work, listed in the company profile.

1. 1DMM Agri Innovation official websitedmm-agri.com
2. 2会社概要 | DMM Agri Innovationdmm-agri.com
3. 3DMM Agri Innovation on Wikidatawikidata.org