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A London-based UI/UX design studio founded by Tanya Donska, embedded inside SaaS, enterprise and healthtech products to fix interfaces that 'mostly work'.

Last updated September 29, 2026

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Overview

DNSK.WORK is a London-based UI/UX design studio founded by designer Tanya Donska. Rather than operating as a conventional design agency, it positions itself as an embedded, senior-level design partner that works from inside a client's product team. Its stated premise is that most software does not fail dramatically but degrades gradually — products that 'work, mostly' accumulate broken flows, deferred fixes and roadmap items that never arrive. DNSK.WORK frames its mission as finding what is broken, fixing it and moving on, without the layered process machinery of a traditional agency or the transactional hour-selling of a freelancer. The studio's service lines are organised around the shape of the problem rather than a fixed proposal: digital product design and SaaS product design for products built from scratch; UI/UX design and UX design for fixing existing interfaces; and SaaS web design and startup web design for new websites. A free UX review is offered as a fast entry point for prospective clients. DNSK.WORK's public case studies describe work for enterprise, telecom and healthtech clients, including a Research Staff Portal for Prometheus Research (now IQVIA) and a data-sharing hub for Deutsche Telekom, alongside work with ResearchHub. The studio emphasises that this is design work with real stakes — enterprise software, critical infrastructure and portals used at national scale — rather than portfolio pieces aimed at design showcase sites. The studio is closely identified with its founder. Tanya Donska came to design through engineering, having grown up in an industrial city in Ukraine and begun her career designing interfaces in game development before moving into UX. She has lived in London for several years, having been invited to the United Kingdom through the Global Talent programme. Her public profile includes an Awwwards jury role and a book on AI in design, 'Looks Good to Me: On AI Sycophancy, Context Loss, and Inverted Baselines'. As a small, founder-led studio, DNSK.WORK operates as a private business rather than a listed company, and serves clients internationally from its London base.

History

DNSK.WORK was built by designer Tanya Donska as a deliberate alternative to the two dominant models in design services: the agency and the freelancer. In the studio's own account, agencies sell process while freelancers sell hours, and both are the wrong answer for a team that needs someone senior, embedded and already engaged with the product. DNSK.WORK was created to occupy that gap — a UI/UX design studio 'without the agency part'. The founder's background shaped the studio's approach. Tanya Donska grew up in a small industrial city in Ukraine and studied engineering, an experience she links to a habit of looking for where the load is going before touching anything else. She began her career in game development, spending two years designing interfaces for products that did not yet exist, which she later described as the best possible training for UX design. She then moved into UX, a field she characterises as engineering with more ambiguity and fewer load tables, and has worked in it for around a decade. Donska relocated to London, where she has lived for roughly six years, having been invited to the United Kingdom through the government's Global Talent programme. Her public profile includes an Awwwards jury role, which she has held since 2019, and recognition as a Global Talent top-5% designer. She has also written a book, 'Looks Good to Me: On AI Sycophancy, Context Loss, and Inverted Baselines', addressing problems she sees in the use of AI in design. DNSK.WORK's client work, as described on its own site, spans enterprise software, critical infrastructure and healthtech. Documented case studies include a Research Staff Portal designed for Prometheus Research, now part of IQVIA, and a data-sharing hub for Deutsche Telekom intended to enable collaboration, rapid solution deployment and actionable insights. The studio also lists work with ResearchHub. It frames this portfolio as design work that does not typically appear on design showcase platforms, because the stakes and constraints of enterprise and infrastructure products differ from those of consumer startups. The studio organises its services around problem types rather than fixed packages: digital product design and SaaS product design for new products; UI/UX design and UX design for repairing existing interfaces; and SaaS web design and startup web design for new websites. A free UX review serves as a low-friction first step for prospective clients. The studio's stated working method is to find what is broken, fix it and move on, with the founder embedded in the product from the first week rather than arriving after weeks of meetings and shifting briefs.

  • Tanya Donska begins her career in game development, designing interfaces for two years before moving into UX.

  • Donska moves to London after being invited to the United Kingdom through the Global Talent programme.

  • Donska joins the Awwwards jury (since 2019).

  • DNSK.WORK is established as an embedded UI/UX design studio led by Tanya Donska.

  • The studio publishes case studies including a Research Staff Portal for Prometheus Research (now IQVIA) and a data-sharing hub for Deutsche Telekom.

  • Donska publishes the book 'Looks Good to Me: On AI Sycophancy, Context Loss, and Inverted Baselines'.

Products and positioning

An embedded, senior, no-agency-machinery UI/UX design studio for products that 'mostly work' — positioned between big agencies that sell process and freelancers who sell hours.

  • Digital Product Design

    Product design from scratch for new digital products.

  • SaaS Product Design

    Product design tailored to SaaS products built from scratch.

  • UI/UX Design

    Fixing existing interfaces and flows.

  • UX Design

    UX-focused repair and improvement of existing products.

  • SaaS Web Design

    Website design for SaaS companies.

  • Startup Web Design

    Website design for startups.

  • Free UX Review

    A free review offered as a fast entry point for prospective clients.

Sources5 sources

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