Do corporation
Corporate brand
UnclaimedA Japanese sports-promotion company founded by former professional baseball player Naoyuki Shimizu, operating apparel, batting centers, sports facilities, and events.
Last updated September 26, 2026
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Overview
Do corporation (株式会社ドゥコーポレーション) is a Japanese company established in April 2007 by Naoyuki Shimizu, a former professional baseball pitcher. The company is headquartered in Ginza, Chuo-ku, Tokyo, and is built around the goal of promoting sports, with a particular focus on baseball. Its founder, Shimizu, played for the Chiba Lotte Marines and later worked as a baseball commentator, coach, and general manager assistant for the New Zealand national team. He established Do corporation as a platform for active engagement in sports-related ventures. The company's business activities span several areas. It operates an apparel business, plans and manages sports facilities, runs batting centers and amusement arcades, and organizes events. It also sells and rents sports equipment and recreational goods. Through these operations, Do corporation aims to support the second careers of retired athletes, both professional and amateur, and to connect Japan with countries around the world, including New Zealand, through sports. The company also seeks to develop new business models, such as innovative batting centers. Do corporation is a private company led by representative director Naoyuki Shimizu. Its office is located at fabbit Ginza in the Hulic Ginza 1-chome Showa-dori Building. The company maintains relationships with Keiyo Bank and Mitsubishi UFJ Bank. While its primary market is Japan, its founder's involvement with New Zealand baseball indicates some international activity. The company remains active in pursuing its mission to make society brighter and more enjoyable through sports.
History
Do corporation was founded in April 2007 by Naoyuki Shimizu, a former professional baseball player. Shimizu played as a pitcher for the Chiba Lotte Marines in Japan's Nippon Professional Baseball league. After retiring from playing, he remained active in the baseball world as a commentator, coach, and executive. He served as an assistant general manager and coach for the New Zealand national baseball team, and later coached for the Chiba Lotte Marines and managed an independent league team. He also appeared as a television MC and gave lectures. Shimizu established Do corporation as a vehicle for his diverse activities and to contribute to the promotion of sports. The company was incorporated in April 2007 and is headquartered in Ginza, Tokyo. From the beginning, its mission has been to support sports, especially baseball, and to help retired athletes build second careers. Over time, the company expanded its operations to include apparel, sports facility management, batting centers, amusement arcades, and event planning. It also engages in international sports exchange, particularly with New Zealand. The company continues to operate under Shimizu's leadership, pursuing new business ventures such as innovative batting centers. It remains a private company with a small executive team, focused on its core mission of making society brighter and more enjoyable through sports.
- 2007
Do corporation was founded in April 2007.
Products and positioning
A sports-promotion company focused on baseball, athlete second careers, and international sports connections.
Apparel
Apparel business operated by Do corporation.
Batting centers
Management of batting centers and development of new forms of batting centers.
Sports facilities
Planning and operation of sports facilities.
Events
Planning, operation, and implementation of events, and sale of event-related goods.
Sources3 sources
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