Doma TV
Corporate brand
UnclaimedDoma TV is a Croatian specialized television channel operated within the Nova TV television group.
Last updated August 31, 2026
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Overview
Doma TV is a Croatian specialized television channel and a sister channel of Nova TV. It operates primarily for the Croatian market and presents a broad entertainment schedule built from acquired international series, telenovelas, films, reality and lifestyle programming, children's content, and locally produced formats. The channel's official online presence is hosted within the Dnevnik.hr digital platform associated with Nova TV. The service was launched in 2009 as part of the expansion of Croatia's commercial television landscape. Its programming position differs from a general-interest flagship channel by concentrating more heavily on serial entertainment and repeatable, internationally acquired formats. Over time, its schedule has included Latin American and other Spanish-language telenovelas, Turkish and Italian drama series, American procedural and comedy series, action programming, reality shows, factual entertainment, and selected Croatian productions. Doma TV's catalogue has included widely distributed international titles such as NCIS, NCIS: Los Angeles, Blue Bloods, The Mentalist, Breaking Bad, Friends, The Nanny, Sex and the City, The Vampire Diaries, Pretty Little Liars, The Tudors, and Walker, Texas Ranger. Its telenovela inventory has included titles such as Rubí, Rebelde, Teresa, La Reina del Sur, Amor real, and Triunfo del Amor. The exact schedule changes over time as rights expire, new series are acquired, and programmes move between first runs, reruns, hiatus, and completed listings. Alongside imported programming, the channel has carried Croatian-language entertainment and lifestyle formats, including Doma IN, Grill Boss, Koktel, Mamin svijet, Slatki Božić, Zadovoljna, and ZelenJava. These programmes support a more locally recognizable identity while the wider schedule relies substantially on licensed international content. Doma TV is not a separately listed public company or an independently reported multinational brand. It is best understood as a national television-channel brand within Nova TV's Croatian broadcasting operations. Its principal business is television distribution and advertising-supported programming for viewers in Croatia, supplemented by online presentation through its official website and related digital properties. Public reference material does not establish a separate corporate headquarters, independent financial reporting, or a distinct international operating footprint for the Doma TV brand.
History
Doma TV emerged in 2009 as a Croatian specialized television channel connected to Nova TV. Its creation broadened the Nova TV group's channel portfolio and gave Croatian viewers an additional commercial service with a programming mix distinct from the flagship general-interest station. Rather than focusing on a single genre, the channel developed an entertainment-led schedule combining acquired drama, comedy, crime and action series with serialized telenovelas, reality programming, lifestyle shows, children's programmes, and domestic productions. The channel's programming history reflects the structure of the European commercial television market, in which broadcasters combine locally produced formats with licensed content from major international distributors. Doma TV has aired a substantial range of Latin American telenovelas, as well as Turkish, Italian, Indian, German, and other European serial productions. It has also carried American network and cable series, including procedural franchises, sitcoms, teen and young-adult dramas, crime series, and historical or serialized dramas. Some programmes appeared as first-run acquisitions, while others later returned as reruns or were listed as completed or on hiatus. Over the years, the channel's schedule has included titles such as NCIS, NCIS: Los Angeles, Blue Bloods, The Following, S.W.A.T., The Mentalist, Castle, Breaking Bad, Friends, Seinfeld, The Nanny, Sex and the City, The Vampire Diaries, Pretty Little Liars, The Tudors, and Walker, Texas Ranger. Its telenovela and international serial offerings have included Rubí, Rebelde, Teresa, La Reina del Sur, Amor real, La usurpadora, Triunfo del Amor, and numerous other titles. These acquisitions helped establish Doma TV as a destination for viewers seeking regularly scheduled serialized entertainment. Domestic programming has been another part of the channel's identity. The published programme catalogue identifies Croatian formats including Doma IN, Grill Boss, Koktel, Mamin svijet, Slatki Božić, Zadovoljna, and ZelenJava. Their presence indicates an effort to complement imported programming with locally relevant subjects, presenters, and production values. Doma TV has also carried established international factual and lifestyle formats such as Extreme Makeover, American Restoration, The Nate Berkus Show, and Jamie Oliver-related cooking programmes. Doma TV's official website is presented as a Croatian-language channel site within the Dnevnik.hr digital ecosystem. Online material supports the broadcast service by providing channel and programme information rather than defining a separate global streaming business. Publicly available reference material does not provide a detailed independent account of Doma TV's audience figures, revenue, senior management, or standalone financial performance. The brand therefore remains principally a domestic Croatian broadcast-channel identity operating within the Nova TV corporate and distribution structure.
- 2009
Doma TV launches in Croatia
[1]Doma TV begins broadcasting as a Croatian specialized television channel associated with Nova TV, expanding the group's commercial television offering.
Products and positioning
A Croatian commercial entertainment channel positioned around accessible serialized drama, international television series, telenovelas, reality and lifestyle programming, and selected domestic formats.
Television broadcasting · 2009
Doma TV linear channel
The core Doma TV service is a scheduled Croatian television channel. Its programming is built around entertainment rather than a single narrow genre, combining acquired international series with telenovelas, films, reality and factual-entertainment shows, children's content, lifestyle programming, and selected Croatian productions. The schedule changes as licensing arrangements and programming priorities change.
Television series
International scripted programming
Doma TV has aired a wide selection of imported scripted series from the United States and other markets. Its catalogue has included crime and procedural dramas such as NCIS, NCIS: Los Angeles, Blue Bloods, and S.W.A.T., alongside comedies, serialized dramas, teen programming, and historical series. Individual titles may be broadcast as new acquisitions, reruns, or completed catalogue offerings.
Serialized drama
Telenovela programming
Telenovelas have been a recurring part of Doma TV's entertainment mix. The channel's published catalogue includes Latin American titles such as Rubí, Rebelde, Teresa, La Reina del Sur, Amor real, La usurpadora, and Triunfo del Amor, together with serial dramas from other regions. These programmes provide long-form, regularly scheduled narrative entertainment for the Croatian audience.
Local television production
Croatian entertainment and lifestyle formats
Doma TV has carried Croatian-language formats including Doma IN, Grill Boss, Koktel, Mamin svijet, Slatki Božić, Zadovoljna, and ZelenJava. These programmes cover lifestyle, food, seasonal entertainment, and general magazine-style content, adding locally produced or locally adapted material to a schedule otherwise strongly supported by international acquisitions.
Reality and factual television
Reality and factual entertainment
The channel's catalogue has included reality, makeover, restoration, home, cooking, and other factual-entertainment programmes. Examples in the published listings include Extreme Makeover, American Restoration, Masters of Illusion, Superhomes, The Nate Berkus Show, and Jamie Oliver-related food programming. Such formats broaden the schedule beyond scripted drama and provide repeatable general-interest viewing.
Sources2 sources
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