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Donate Life America

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Corporate brand

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Donate Life America is a 501(c)3 nonprofit organization that owns and promotes the Donate Life brand and works to motivate the public to register as organ, eye and tissue donors.

Last updated September 15, 2026

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Overview

Donate Life America is a 501(c)3 nonprofit organization with a mission to educate, inspire and activate the public to say yes to registering their decision to be an organ, eye and tissue donor. It owns, manages and promotes Donate Life℠, the national logo and brand for the cause of donation, provides education about living donation, manages the National Donate Life Registry at RegisterMe.org, and develops and executes multi-media campaigns to promote donation. Founded in 1992 as the Coalition on Donation by the donation and transplantation community, it changed its name to Donate Life America in 2006 to align the organization with the Donate Life brand.

History

Donate Life America was founded as the Coalition on Donation in 1992 by the donation and transplantation community. In 2006, it changed its name to Donate Life America in response to extensive research and the desire to align the organization with the Donate Life brand. Over the past 30 years, the work of Donate Life America and the Donate Life Community has resulted in millions of donor registrations in the U.S. Since 1994, the Donate Life Education and Registration Assessment has funded a large portion of all Donate Life America programs and activities.

Products and positioning

National nonprofit organization and brand steward for the cause of organ, eye and tissue donation in the United States.

  • Donate Life℠ national logo and brand

    The national logo and brand for the cause of donation, owned, managed and promoted by Donate Life America.

  • National Donate Life Registry at RegisterMe.org

    A national donor registry managed by Donate Life America.

Recent events

  • Reported

    SCI and Dignity Memorial announce sponsorship of Donate Life float[6]

    Service Corporation International and its Dignity Memorial brand announced their twelfth year as a major sponsor of the Donate Life float, which was scheduled to appear in the 131st Rose Parade on January 1, 2020.

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