Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2022
Former president Qin Yufeng under investigation; 32 people disciplined
In March 2022, Qin Yufeng, former president of Dong'e Ejiao who had been retired for more than two years, was reported to be under investigation. Later disciplinary reports said he conducted large-sum capital operations without authorization, illegally invested in related-party transactions, and used his position to seek benefits; another 32 people at Dong'e Ejiao were disciplined or handled organizationally. During Qin Yufeng's tenure, he led more than ten price increases for ejiao, calling it "value return." Corporate governance was rectified, and ejiao's "high-price myth" ended.
2019
Repeated price hikes citing donkey-hide scarcity; fraud controversy
Dong'e Ejiao long cited donkey-hide shortages to raise prices substantially, but its raw material inventory exceeded RMB1 billion, raising questions about stockpiling and price speculation. Yicai reported fraud allegations that its Xinjiang semi-finished ejiao blocks were suspected of fabricated place of origin, among other issues; the company said the raw material was not used for ejiao blocks. In 2019, the company posted its first loss since listing. Channel stuffing and the price system collapsed.