Dong-E-E-Jiao

Dong-E-E-Jiao is a Chinese traditional-medicine brand associated with Ejiao, a donkey-hide gelatin product used in traditional Chinese medicine. The brand is operated by Dong-E-E-Jiao Co., Ltd., a company headquartered in Dong'e County, Liaocheng, Shandong Province. The company traces its modern corporate history to 1952 and has built its identity around the production, processing, research, and commercial distribution of Ejiao and related products. The company's principal business covers more than a single medicinal preparation. Its portfolio includes Ejiao and Ejiao-derived products, traditional Chinese patent medicines, health foods, and food products. The official company description presents Dong-E-E-Jiao as an integrated producer engaged in research and development, manufacturing, and sales across these categories. Its best-known offerings include solid Ejiao preparations and paste-style products intended for consumption in traditional Chinese medicine and health-oriented contexts. Dong-E-E-Jiao's brand positioning is rooted in the cultural and medicinal heritage of Ejiao, while its corporate activities reflect the broader modernization of China's traditional Chinese medicine sector. The company emphasizes product quality, protected varieties, proprietary formulations, and brand recognition. According to its official website, the business holds three China Well-known Trademarks, two confidential varieties, and eight protected varieties. These designations are presented as part of the company's intellectual-property and product-protection system. The company is part of the China Resources group and is associated with China Resources Pharmaceutical Group. Its shares trade on the Shenzhen Stock Exchange under ticker 000423.SZ. In addition to serving the Chinese market, the company states that its products are sold in more than ten overseas countries and regions, including markets in Southeast Asia, Europe, and North America. International distribution is therefore part of the brand's business scope, although China remains its principal market. Dong-E-E-Jiao should be distinguished from generic references to Ejiao itself. Ejiao is a category and traditional-medicine product, whereas Dong-E-E-Jiao is a specific corporate brand and listed Chinese producer identified with that category. Publicly available material supplied for this entry does not establish a complete chronology of corporate restructurings, detailed executive appointments, product launch dates, or individual international campaigns. Those fields are consequently left limited to information that can be supported by the available official material.

Dong-E-E-Jiao's modern corporate history begins in 1952, when the enterprise associated with the Dong'e area developed into a formal producer of Ejiao and related traditional Chinese medicine products. The brand's identity is closely tied to Dong'e County in Shandong, a place historically associated with the manufacture of Ejiao. Over time, the business expanded from a core gelatin preparation into a broader portfolio of traditional Chinese patent medicines, health foods, and food products. The company's development reflects the institutionalization and industrialization of a traditional Chinese medicine category. Rather than operating only as a local producer of a traditional preparation, Dong-E-E-Jiao established research, manufacturing, and sales capabilities for a range of products based on Ejiao and related formulations. Its corporate presentation emphasizes product development and controlled manufacturing alongside the preservation of traditional product knowledge. A major part of the brand's modern identity is its portfolio of recognized and protected intellectual property. The company states that it owns three China Well-known Trademarks, two confidential varieties, and eight protected varieties. These designations support the company's effort to distinguish its branded products from generic or competing Ejiao products and reinforce its positioning as a leading specialist in the category. Dong-E-E-Jiao is now associated with China Resources and belongs to the wider China Resources pharmaceutical structure through China Resources Pharmaceutical Group. The company is publicly listed in Shenzhen under ticker 000423.SZ. Its business has also developed an international distribution presence. The official website states that products are sold beyond China in more than ten countries and regions, including Southeast Asia, Europe, and North America. The supplied reference material does not provide a sufficiently detailed, independently verified chronology of listing events, ownership transitions, individual product launches, executive changes, advertising campaigns, or controversies. Accordingly, this history records the supported milestones without filling gaps through speculation.

• 1952

  Modern enterprise history begins

  [1]Dong-E-E-Jiao Co., Ltd. official websitedongeejiao.com

  Dong-E-E-Jiao traces its modern corporate history to 1952, establishing the foundation for its later Ejiao manufacturing and branded-product business.

• Expansion into a broader traditional-medicine portfolio

  [1]Dong-E-E-Jiao Co., Ltd. official websitedongeejiao.com

  The company expanded beyond core Ejiao into traditional Chinese patent medicines, health foods, and food products.

• International distribution

  [1]Dong-E-E-Jiao Co., Ltd. official websitedongeejiao.com

  The company states that its products are sold in more than ten countries and regions outside China, including Southeast Asia, Europe, and North America.

A heritage-oriented Chinese traditional-medicine and health-products brand centered on Ejiao, combining traditional Chinese medicine, protected product varieties, industrial manufacturing, and modern commercial distribution.

• Traditional Chinese medicine

  Dong-E-E-Jiao Glue

  The core product category associated with the Dong-E-E-Jiao brand is Ejiao, a donkey-hide gelatin preparation used in traditional Chinese medicine. The product represents the brand's central heritage and serves as the foundation for related medicinal, health-food, and food offerings.

• Health food and traditional medicine

  Ejiao Paste

  Ejiao paste is a prepared, ready-to-use form of the brand's core Ejiao proposition. It extends the category from a traditional solid preparation into a more convenient consumer format and is positioned within the company's wider range of Ejiao-related products.

• Traditional Chinese medicine

  Traditional Chinese patent medicines

  Dong-E-E-Jiao's business includes traditional Chinese patent medicines alongside its core Ejiao products. The available official material identifies this as a major business area but does not provide a complete product catalogue or reliable launch chronology.

• Health food and food

  Health foods and food products

  The company also develops, manufactures, and sells health foods and food products. These categories broaden the brand's consumer reach beyond medicinal preparations while retaining an association with Ejiao and traditional Chinese health practices.

• 2022

  Former president Qin Yufeng under investigation; 32 people disciplined

  In March 2022, Qin Yufeng, former president of Dong'e Ejiao who had been retired for more than two years, was reported to be under investigation. Later disciplinary reports said he conducted large-sum capital operations without authorization, illegally invested in related-party transactions, and used his position to seek benefits; another 32 people at Dong'e Ejiao were disciplined or handled organizationally. During Qin Yufeng's tenure, he led more than ten price increases for ejiao, calling it "value return." Corporate governance was rectified, and ejiao's "high-price myth" ended.

  Source

• 2019

  Repeated price hikes citing donkey-hide scarcity; fraud controversy

  Dong'e Ejiao long cited donkey-hide shortages to raise prices substantially, but its raw material inventory exceeded RMB1 billion, raising questions about stockpiling and price speculation. Yicai reported fraud allegations that its Xinjiang semi-finished ejiao blocks were suspected of fabricated place of origin, among other issues; the company said the raw material was not used for ejiao blocks. In 2019, the company posted its first loss since listing. Channel stuffing and the price system collapsed.

  Source

Read more

• Unconfirmed

  Dong-E-E-Jiao wins second prize in Shandong patent competition[9]东阿阿胶在山东专利大赛中获得二等奖f.sdnews.com.cn

  Dong-E-E-Jiao's project for donkey-hide gelatin powder and its preparation method won second prize in the 2020 Shandong High-Value Patent Cultivation Competition.

• Unconfirmed

  Hong Jiao Gaoyan product launch announced[10]红胶膏颜新品上市安排f.sdnews.com.cn

  Zhengguanzhuang and Dong-E E-Jiao introduced Hong Jiao Gaoyan as a new product; the article said it would be rolled out through their official channels in early September.

• 2020.08.22

  Dong-E-E-Jiao and China Resources Sanjiu launch Ejiao Pearl tablets[11]东阿阿胶携手华润三九推出阿胶珠中药饮片f.sdnews.com.cn

  Dong-E-E-Jiao and China Resources Sanjiu launched a new Ejiao Pearl traditional Chinese medicine product and said the launch was intended to deepen their presence in medical channels.

• 2020.01.19

  Reported2020.01.20

  Dong-E-E-Jiao forecasts a 2019 net loss[12]东阿阿胶预计2019年度亏损food.china.com.cn

  Dong-E-E-Jiao announced that it expected a 2019 net loss attributable to shareholders of 334 million to 459 million yuan, down 116% to 122% from 2018.

• 2020.01.19

  Reported2020.01.20

  Dong'e Ejiao president Qin Yufeng announces retirement[13]东阿阿胶总裁秦玉峰宣布退休finance.sina.com.cn

  Dong'e Ejiao president Qin Yufeng announced his retirement and resignation from all company positions.

• 2020.01.19

  Reported2020.01.20

  Dong'e Ejiao forecasts a 2019 annual loss[13]东阿阿胶总裁秦玉峰宣布退休finance.sina.com.cn

  Dong'e Ejiao announced a preliminary loss for 2019, which the article described as its first loss in 27 years.

• 2019.12.26

  Reported2019.12.27

  Dong-E-E-Jiao wins 2019 China Zhen Shan Award for Annual Benevolent Enterprise[14]东阿阿胶荣获2019中国臻善奖年度臻善企业大奖finance.sina.com.cn

  Dong-E-E-Jiao Co., Ltd. won the 2019 China Zhen Shan Award for Annual Benevolent Enterprise at the award ceremony on December 26.

• Unconfirmed

  Reported2019.11.15

  Dong-E-E-Jiao names Wu Jun as acting chairman[15]东阿阿胶推举吴峻暂时代行董事长职责finance.sina.com.cn

  Dong-E-E-Jiao said that, pending election of a new chairman, director Wu Jun was jointly recommended by more than half of the board members to temporarily perform the chairman's duties and chair the board's daily work.

• 2019.11.13

  Reported2019.11.13

  Dong-E-E-Jiao chairman Wang Chuncheng resigns[16]东阿阿胶董事长王春城辞职finance.sina.com.cn

  Dong-E-E-Jiao announced that chairman Wang Chuncheng resigned from his chairman and director positions, citing a change in work responsibilities; he would leave all company positions.

• Unconfirmed

  Dong-E-E-Jiao and Huarun Shuanghe receive product safety social responsibility award[17]东阿阿胶、华润双鹤荣获产品安全社会责任大奖f.sdnews.com.cn

  Dong-E-E-Jiao and Huarun Shuanghe received the China pharmaceutical enterprise product safety social responsibility award at an awards ceremony in Beijing.

Read more

1. 1Dong-E-E-Jiao Co., Ltd. official websitedongeejiao.com
2. 2东阿阿胶发展历程dongeejiao.com
3. 3东阿阿胶品牌形象dongeejiao.com
4. 4东阿阿胶公司产品dongeejiao.com
5. 5Former president Qin Yufeng under investigation; 32 people disciplinedfinance.sina.com.cn
6. 6Former president Qin Yufeng under investigation; 32 people disciplinednbd.com.cn
7. 7Former president Qin Yufeng under investigation; 32 people disciplinedwuxijw.wuxi.gov.cn
8. 8Repeated price hikes citing donkey-hide scarcity; fraud controversyyicai.com
9. 9东阿阿胶在山东专利大赛中获得二等奖f.sdnews.com.cn
10. 10红胶膏颜新品上市安排f.sdnews.com.cn
11. 11东阿阿胶携手华润三九推出阿胶珠中药饮片f.sdnews.com.cn
12. 12东阿阿胶预计2019年度亏损food.china.com.cn
13. 13东阿阿胶总裁秦玉峰宣布退休finance.sina.com.cn
14. 14东阿阿胶荣获2019中国臻善奖年度臻善企业大奖finance.sina.com.cn
15. 15东阿阿胶推举吴峻暂时代行董事长职责finance.sina.com.cn
16. 16东阿阿胶董事长王春城辞职finance.sina.com.cn
17. 17东阿阿胶、华润双鹤荣获产品安全社会责任大奖f.sdnews.com.cn
18. 18东阿阿胶董事长、总裁辞职，高登锋被推选为新董事长yicai.com
19. 19东阿阿胶董事长辞职 经销商：最好的时期已经过去了finance.sina.com.cn
20. 20东阿阿胶董事长王春城辞职 董事吴峻代行董事长职责finance.ce.cn