Dope Snow

Dope Snow is a snow apparel brand owned by Ridestore. According to its About Us page, it began in 2006 when two brothers, Emil and Linus, imported gear unavailable in Sweden for a small group of friends; after years of selling big brands, they started their own line of snow gear with the rider community at its core, under the ethos 'The customer is the brand.' The official store presents snowboard, ski and outdoor clothing for men and women, including jackets, pants, goggles, base layers, fleece, gloves, facemasks, helmets and beanies.

Dope Snow's About Us page states that it all started in 2006, when two brothers, Emil and Linus, struggled to find quality gear to ride in. They ordered some from the States, and their friends wanted some too; what began as a small project importing gear previously unavailable in Sweden for a small group of friends quickly grew. After a few years of selling the big brands, they heard many product ideas and felt those big brands weren't listening. They then set out to make their own line of snow gear with the rider community at its core, under the ethos 'The customer is the brand.' The brand builds everything in collaboration with its customers, and community feedback guides the process from initial sketches to first tracks on a powder run.

Direct-to-consumer snow gear built in collaboration with its rider community; 'The customer is the brand.'

• Adept W Snowboard Jacket

• Spartan W Snowboard Jacket

• Vertex Snowboard Jacket

• Puffer Full Zip Snowboard Jacket

1. 1Dope Snow Official US Storedopesnow.com
2. 2About Us - Dopesnow.comdopesnow.com
3. 3Dope Snowwikidata.org