D'or et de platine

D'or et de platine (often shortened to D&P) is a French record label that also operates as a direct-to-consumer merchandise brand. Its online store, D&P Shop, sells branded apparel and accessories — reflective tracksuits, T-shirts, shorts, caps, beanies, flip-flops, scarves, lighters and crossbody bags — alongside seasonal back-to-school ranges such as backpacks and pencil-case kits. The shop also carries official jerseys tied to music acts (Toto and Ninetta) and bundles combining a T-shirt with a CD, indicating that the label uses its e-commerce platform to merchandise its recording artists and its own D&P identity. The product catalogue visible on the homepage is organised around named collections and drops. The "Energy Classique" line is built around reflective sportswear, including a reflective tracksuit set, jacket and trousers, plus T-shirt-and-short sets, caps and flip-flops. A back-to-school campaign, "Et Mercé la Rentrée", offers "Galactique", "Bleu Phocéen" and "Magenta" colourways of backpacks and pencil-case kits, sold individually or as packs. A "Virage D&P" range covers fan-style merchandise such as T-shirts, scarves, lighters and caps, while other items include OVNI masks and official Toto and Ninetta jerseys. Because the brand is documented primarily through its own shop and a Wikidata entry describing it as a French record label, its public profile is that of an independent music and lifestyle label rather than a mass-market clothing company. Pricing on the site is in euros and the storefront is presented in French, pointing to a France-focused customer base. The combination of music releases (CD bundles) with apparel suggests a label-led merchandising model in which the shop is both a revenue channel and a way to build the D&P community around its artists and collections.

D'or et de platine is identified in public structured data as a French record label. Its commercial presence is expressed through the D&P Shop, an online storefront at doretdeplatineshop.com that sells branded apparel, accessories and music-related merchandise. The available evidence does not record a founding date, founder, headquarters city or ownership structure, so the label's early corporate history cannot be reconstructed from the supplied sources. What the shop's homepage does document is the label's merchandising strategy. The store is organised around collections and seasonal campaigns rather than a single product line. The "Energy Classique" collection centres on reflective sportswear — a reflective tracksuit set priced at 104.90 euros, a reflective jacket at 59.90 euros and reflective trousers at 49.90 euros — supported by T-shirt-and-short sets, T-shirts, shorts, a beanie, a cap, flip-flops and a crossbody bag. This suggests a sportswear-inspired apparel line marketed under the D&P name. A second pillar is the back-to-school campaign "Et Mercé la Rentrée", which offers backpacks and pencil-case kits in "Galactique", "Bleu Phocéen" and "Magenta" colourways, sold as packs at 49.90 euros or individually at 29.90 euros for a backpack and 24.90 euros for a pencil-case kit. Several of these items are shown as temporarily unavailable, indicating limited-run or sell-out drops. A third element ties the shop directly to music. The homepage promotes "Maillots officiels Toto et Ninetta" — official jerseys for the acts Toto and Ninetta — and a "T-shirt + CD" bundle for "Oubliez moi" at 24.99 euros, alongside "Virage D&P" fan merchandise including a T-shirt, scarf, lighter and cap. Together these listings show a label that uses its own e-commerce channel to merchandise recording artists and to build a D&P-branded lifestyle range around them. Beyond this, the evidence does not provide dated milestones, so the timeline of the label's development remains undocumented here.

Independent French record label operating a direct-to-consumer merchandise shop for its artists and its own D&P-branded apparel and accessories.

• Energy Classique reflective tracksuit set

  Reflective tracksuit set priced at 104.90 euros.

• Energy Classique reflective jacket

  Reflective tracksuit jacket priced at 59.90 euros.

• Energy Classique reflective trousers

  Reflective tracksuit trousers priced at 49.90 euros.

• Energy Classique T-shirt + short set

  T-shirt and short set priced at 74.90 euros.

• Et Mercé la Rentrée Galactique pack

  Back-to-school pack priced at 49.90 euros, available in three colours.

• Galactique backpack

  Backpack priced at 29.90 euros, available in three colours.

• Galactique pencil-case kit

  Pencil-case kit priced at 24.90 euros, available in three colours.

• Toto official jersey

  Official jersey for the act Toto, priced at 39.90 euros, available in two colours.

• Ninetta official jersey

  Official jersey for the act Ninetta, priced at 39.90 euros, available in two colours.

• Oubliez moi T-shirt + CD pack

  T-shirt and CD bundle priced at 24.99 euros, available in three formats.

• Virage D&P T-shirt

  Fan T-shirt priced at 24.90 euros.

• Virage D&P scarf

  Fan scarf priced at 12.00 euros.

• Virage D&P lighter

  Fan lighter priced at 4.90 euros.

• Virage D&P cap

  Fan cap priced at 29.90 euros.

• OVNI mask

  Mask priced at 7.90 euros, available in two colours.

1. 1D&P Shopdoretdeplatineshop.com
2. 2Wikidata Q55596575wikidata.org