Dorland

Dorland (dorland GmbH) was a German owner-managed full-service creative advertising agency based in Berlin. It traced its origins to 1883 in Atlantic City, USA, where John M. Dorland founded the dorland Advertising Agency to broker advertisements for local hoteliers seeking to attract tourists. After his death, Walter E. Edge took over the agency, and its commercial success led to expansion into Europe. In 1928 Walter S. Maas established a German office on the Kurfürstendamm in Berlin. The Berlin agency became known for its early association with the Bauhaus movement. In 1928 the Turkish art director Mehemed F. Aghaden brought the already well-known Bauhaus designer Herbert Bayer into the firm. Bayer's enduringly influential design language quickly reached the everyday world of Germans through the dorland studio. During the Nazi period, the dorland studios under Bayer worked for Nazi clients. After Bayer's works were included in the 1937 Nazi exhibition "Entartete Kunst" in Munich, he emigrated to the United States in 1938, and Richard Roth succeeded him. From 1989 Stefan Hansen was managing partner of dorland. After internationalization, from 1995 to 2007 he led 19 dorland branches in 17 European countries under the umbrella of the Grey Global Group/WPP Group. In the early 1990s dorland took a pioneering role in the liberalization of energy markets with clients such as BEWAG/Vattenfall, EnBW and GASAG, and advanced the development of the mobile communications market with e-plus service. Other clients included Honda, Procter & Gamble, Volvo, BMW Eastern Europe and Lufthansa. Under the leadership of CCO Fritz Hendrick Melle, campaigns such as the image campaigns "Not for everybody" for Bruno Banani and "Berlin, du bist so wunderbar" for Berliner Pilsner were created. Dorland showed particular commitment to the Bauhaus theme. In 2008 partner Stefan Hansen handed over the dorland archive, the largest coherent collection of advertising graphics created by Bauhaus artists from the 1920s to the 1970s, to the Bauhaus-Archiv (Museum für Gestaltung) in Berlin, of which he is deputy chairman. In 2014 dorland was bought back from the Grey Group by Private Pier Industries, the holding company of Stefan Hansen and Hendrick Melle. The agency was closed in 2020 after 92 years.

The origin of the dorland advertising agency lies in 1883 in Atlantic City, USA. John M. Dorland founded the dorland Advertising Agency with the business idea of brokering advertisements for local hoteliers to attract tourists. After his death, Walter E. Edge took over the agency. With economic success, the dorland Advertising Agency expanded to Europe. In 1928 Walter S. Maas founded a German office on the Kurfürstendamm in Berlin. In 1928 the then Turkish art director Mehemed F. Aghaden brought the already well-known Bauhaus designer Herbert Bayer into the firm. Bayer's enduringly style-defining design language quickly found its way into the everyday world of Germans through the dorland studio. During National Socialism, the dorland studios under Bayer worked for Nazi clients. After Bayer's works were represented in the 1937 Nazi exhibition "Entartete Kunst" in Munich, Bayer emigrated to the USA in 1938; Richard Roth became his successor. Since 1989 Stefan Hansen was managing partner of dorland. After internationalization, from 1995 to 2007 he led 19 dorland branches in 17 European countries under the umbrella of the Grey Global Group/WPP Group. In the early 1990s dorland took a pioneering role in the liberalization of energy markets with clients such as BEWAG/Vattenfall, EnBW and GASAG, and advanced the development of the mobile communications market with e-plus service. Other clients included Honda, Procter & Gamble, Volvo, BMW Eastern Europe and Lufthansa. Under the leadership of CCO Fritz Hendrick Melle, the image campaigns "Not for everybody" for Bruno Banani and "Berlin, du bist so wunderbar" for Berliner Pilsner were created, among others. Dorland showed particular commitment to the Bauhaus theme. In 2008 partner Stefan Hansen handed over the dorland archive, the largest coherent collection of advertising graphics created by Bauhaus artists from the 1920s to the 1970s, to the Bauhaus-Archiv (Museum für Gestaltung) in Berlin, of which he is deputy chairman. In 2014 dorland was bought back from the Grey Group by Private Pier Industries, the holding company of Stefan Hansen and Hendrick Melle. The agency was closed in 2020 after 92 years.

• 2020

  The agency is closed after 92 years.

• 2014

  Dorland is bought back from the Grey Group by Private Pier Industries.

• 2008

  Stefan Hansen hands over the dorland archive to the Bauhaus-Archiv in Berlin.

• 1995

  Stefan Hansen begins leading 19 dorland branches in 17 European countries under Grey Global Group/WPP Group (until 2007).

• 1989

  Stefan Hansen becomes managing partner of dorland.

• 1938

  Herbert Bayer emigrates to the USA; Richard Roth succeeds him.

• 1937

  Herbert Bayer's works are included in the Nazi exhibition "Entartete Kunst" in Munich.

• 1928

  Walter S. Maas establishes a German office on the Kurfürstendamm in Berlin.

• 1928

  Mehemed F. Aghaden brings Bauhaus designer Herbert Bayer into the firm.

• 1883

  John M. Dorland founds the dorland Advertising Agency in Atlantic City, USA.

Owner-managed full-service creative agency with a Bauhaus design heritage, serving major German and international brands.

Product categories. Classic advertising · Digital marketing · Content marketing · Public relations

• "Not for everybody" for Bruno Banani
• "Berlin, du bist so wunderbar" for Berliner Pilsner

1. 1Dorland official websitedorland.de
2. 2Dorland - Wikidatawikidata.org
3. 3Dorland - Wikipedia (German)de.wikipedia.org