DOSÉ LAB

DOSÉ LAB is a Swiss hair care brand that positions itself as a "maison de soins capillaires" — a house of hair care — built around patented, silicone-free formulas developed with partner dermatologists. Its products are sold as single-dose capsules containing peptides and bioactives, marketed under the idea of "minimalist purity, maximalist results." The brand's core proposition is a scientifically framed hair transformation, with claims such as visible results from 14 days and more than 2,000 satisfied women cited on its own site. The range is deliberately small and numbered. DOSE 01 REPAIR is a night serum for intense molecular repair, built around keratin, collagen, 18-MEA and caviar, and promoted with claims including 96% reporting visibly strengthened fiber, 100% of fiber breaches repaired in three minutes, and up to 99% reduction in breakage. DOSE 02 GLOW is a daytime shine-and-softness serum combining silk, blue lotus and prickly pear, promoted with claims such as +112% immediate shine, 91% reporting softer and silkier hair, and 12-hour hydration and protection against sun, cold and pollution. Both are positioned as lightweight, non-greasy and suitable even for fine hair. The brand presents itself as Swiss-formulated and sells primarily through its own e-commerce site, with free home delivery in Switzerland in three to five days, a 30-day satisfaction guarantee, and promotional offers such as a free 90-day professional guide and a leather travel pouch above a CHF 60 order threshold. Its storytelling leans on heritage and craft: a family passion transmitted over three generations, a grandmother who studied plants and recorded effective beauty recipes in a book, and a refusal of silicone-heavy or multi-step routines. The brand says DOSÉ was born when that heritage entered a laboratory, after 18 months and seven abandoned versions. DOSÉ LAB operates in the premium, science-led hair care segment, competing on formulation purity, single-dose convenience and dermatologist-backed claims rather than on mass-market distribution. Its visible market is Switzerland, with French-language communication on its site. Ownership, founding year and executive leadership are not disclosed in the available evidence.

DOSÉ LAB presents its origin as a family story rather than a conventional corporate founding narrative. According to the brand's own account, everything begins with a book: a passion transmitted over three generations. The founder's grandmother studied plants, especially during her travels, not as a trend but with rigor — observing, testing, discarding, and recording in a book only the beauty recipes that kept their promises. For her, plants and rare actives were "treasures" to be documented. The brand frames its inheritance as more than formulas. What was passed down, it says, were the names of actives now forgotten because they cost too much, because their processes were too distant, or because their return on investment was too low. It was also a method: the excellence of these "treasures" is worth all the time required. For years, the founder searched for a "modern" hair care product that did not lie — testing salon brands, niche brands, CHF 60 oils that oxidized within three months, repairing serums composed of 80% silicone, and seven-step routines that claimed to do what an honest formula should accomplish in one. None, in the brand's telling, would have deserved a page of the book. DOSÉ was born, the brand says, on the day this heritage entered a laboratory. After 18 months and seven abandoned versions, the formula was finally achieved. The brand describes itself as "passionate for 3 generations" and says its search was above all for silicone-free formulas. This narrative anchors the brand's identity in patience, refusal of shortcuts, and a minimalist philosophy expressed as "formulate with less, demand more" and "purity minimalist, results maximalist." The commercial product line is organized around numbered "doses." DOSE 01 REPAIR is a night serum for intense molecular repair, formulated with keratin, collagen, 18-MEA and caviar, and described as repairing chemical, thermal and environmental damage. Its claims include 96% reporting visibly strengthened fiber, 100% of fiber breaches repaired in three minutes without a greasy effect, and up to 99% reduction in breakage. DOSE 02 GLOW is a day serum for shine and softness, formulated with silk, blue lotus and prickly pear, with claims including +112% immediate shine, 91% reporting softer, silkier and less dry hair, and 12-hour hydration and protection against sun, cold and pollution. Both are sold as single-dose capsules with 0% silicone and are positioned as lightweight and non-greasy, even for fine hair. The brand markets itself as Swiss-formulated and sells through its own e-commerce site, offering free home delivery in Switzerland within three to five days, a 30-day satisfaction guarantee, a free 90-day professional guide, and a leather travel pouch gift above a CHF 60 order threshold. Its visible communication is in French, and its stated market is Switzerland. Beyond this self-published history, no independent record of founding year, ownership, or leadership is available in the evidence.

• DOSÉ LAB is described as born when the founder's family heritage entered a laboratory, after 18 months and seven abandoned versions.

• DOSE 01 REPAIR night serum is offered as a patented, silicone-free single-dose capsule for intense molecular repair.

• DOSE 02 GLOW day serum is offered as a single-dose capsule for shine, softness and 12-hour protection.

Premium, science-led Swiss hair care built on patented, silicone-free single-dose capsules formulated with dermatologists.

• DOSE 01 REPAIR

  Night serum for intense molecular repair, formulated with keratin, collagen, 18-MEA and caviar; claims include 96% visibly strengthened fiber, 100% of fiber breaches repaired in three minutes, and up to 99% reduced breakage.

• DOSE 02 GLOW

  Day serum for shine and softness, formulated with silk, blue lotus and prickly pear; claims include +112% immediate shine, 91% reporting softer and silkier hair, and 12-hour hydration and protection.

1. 1DOSÉ LAB official websitedoselab.ch
2. 2Notre histoire — 18 mois, 7 versions, 1 capsule | DOSÉ – DOSÉ LABdoselab.ch
3. 3DOSE.02 GLOW - sérum cheveux premium n°1 brillance en capsules sans silicone | DOSÉ – DOSÉ LABdoselab.ch
4. 4DOSE.01 REPAIR | sérum cheveux premium n°1 en capsules sans silicone – DOSÉ LABdoselab.ch
5. 5DOSÉ LAB on Wikidatawikidata.org