DoubleVerify
Corporate brand
UnclaimedDoubleVerify is a leading media measurement and analytics platform that helps advertisers verify ad viewability, prevent fraud, and optimize digital campaign performance.
Last updated October 14, 2026
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Overview
DoubleVerify (DV) is an American technology company that provides media measurement, data, and analytics software for the digital advertising ecosystem. Founded in 2008 by Oren Netzer and Alex Liverant, the company is headquartered in New York City and is publicly traded on the New York Stock Exchange under the ticker symbol DV. DoubleVerify's platform enables advertisers, agencies, and publishers to verify the viewability, authenticity, and contextual suitability of digital ad impressions across connected TV, mobile, desktop, and social media environments. Its core offerings include ad verification, fraud prevention, viewability measurement, brand safety and suitability controls, and campaign analytics. The company serves many of the world's largest brands and media platforms, positioning itself as a neutral third-party measurement authority in the complex programmatic advertising supply chain. DoubleVerify went public in April 2021 through an IPO on the NYSE. The company has expanded through acquisitions, including the purchase of OpenSlate (social video analytics) in 2021 and Meetrics (European ad verification) in 2022, to strengthen its global footprint and cross-platform measurement capabilities. DoubleVerify competes with other ad verification and measurement firms such as Integral Ad Science (IAS) and Oracle's Moat (now part of Oracle Advertising). Its solutions are used by advertisers to ensure their digital media investments are effective, efficient, and safe.
History
DoubleVerify was founded in 2008 by Oren Netzer and Alex Liverant in New York City. The company emerged during a period of rapid growth in programmatic advertising, when advertisers began demanding greater transparency and accountability in digital media buying. DoubleVerify's initial focus was on verifying ad impressions to combat fraud and ensure that ads were actually seen by human users. In 2017, DoubleVerify was acquired by Providence Equity Partners, a private equity firm, in a deal valued at approximately $200 million. Under Providence's ownership, DoubleVerify expanded its product suite and global reach. In April 2021, DoubleVerify went public on the New York Stock Exchange under the ticker symbol DV, raising approximately $416 million in its IPO. The company continued to grow through strategic acquisitions: in 2021, it acquired OpenSlate, a social video analytics company, for $150 million; in 2022, it acquired Meetrics, a European ad verification firm, to bolster its presence in Europe. DoubleVerify has also invested in connected TV (CTV) measurement and launched solutions for emerging platforms such as TikTok and Amazon. As of the mid-2020s, DoubleVerify remains a leading independent ad verification and measurement provider, competing primarily with Integral Ad Science (IAS). The company's technology is integrated with major demand-side platforms (DSPs), supply-side platforms (SSPs), and publishers, enabling real-time verification and optimization of digital ad campaigns.
- 2022
Acquired Meetrics, a European ad verification firm.
- 2021
Initial public offering on the New York Stock Exchange under ticker DV, raising approximately $416 million.
- 2021
Acquired OpenSlate, a social video analytics company, for $150 million.
- 2017
Acquired by Providence Equity Partners for approximately $200 million.
- 2008
DoubleVerify founded by Oren Netzer and Alex Liverant in New York City.
Products and positioning
Neutral third-party measurement and verification platform for digital advertising, trusted by major brands and platforms worldwide.
DV Authentic Ad
Ensures ad impressions are fully viewed, by real people, in brand-safe environments.
DV Viewability
Measures whether ads meet IAB and MRC viewability standards.
DV Fraud
Detects and blocks invalid traffic and ad fraud across digital channels.
DV Brand Safety
Protects brand reputation by avoiding unsuitable content.
DV Contextual
Provides contextual targeting based on page content and sentiment.
DV Campaign Analytics
Offers insights and reporting on campaign performance across platforms.
Recent events
Reported
DoubleVerify withdraws financial outlook and guidance[3]
While the merger transaction is pending, DoubleVerify withdrew all previously issued financial outlook and guidance for the duration of the transaction's pendency.
Reported
DoubleVerify launches measurement pilots for ChatGPT Ads[3]
DoubleVerify launched attribution measurement and brand suitability evaluation pilots for ChatGPT Ads.
Reported
DoubleVerify launches Ask Neura[3]
DoubleVerify launched Ask Neura, a conversational AI experience built into DV Pinnacle that enables advertisers and agencies to interact with DV data and insights to analyze and optimize campaign effectiveness.
Reported
DoubleVerify reports third-quarter 2026 financial results[3]
DoubleVerify announced its third-quarter 2026 financial results, reporting revenue of $205.6 million, net income of $15.9 million and adjusted EBITDA of $75.4 million.
- Unconfirmed
Reported
DoubleVerify launches attribution measurement and advances brand suitability for ChatGPT Ads[4]
DoubleVerify (DV) launched attribution measurement and advanced brand suitability capabilities for ChatGPT Ads, as reported by Adweek.
Nielsen agrees to acquire DoubleVerify[5]
Nielsen and DoubleVerify entered into a definitive agreement for Nielsen to acquire DoubleVerify in an all-cash transaction with an enterprise value of approximately $2.15 billion. The transaction is subject to shareholder and regulatory approvals and other customary closing conditions.
Reported
DoubleVerify partners with TikTok to measure media quality[6]
DoubleVerify partnered with TikTok to authenticate media quality.
Reported
Ogury partners with DoubleVerify on ad fraud prevention[7]
Ogury announced a partnership with DoubleVerify to strengthen fraud prevention for advertisers, with DoubleVerify's fraud avoidance technology offered by default on every Ogury activation.
Reported
DoubleVerify announces CTV Targeting Certification program[8]
DoubleVerify announced a CTV Targeting Certification program for programmatic platforms, designed to protect advertisers from fraud and invalid traffic in connected TV. It said Amobee, MediaMath, SpotX, The Trade Desk and Xandr had been certified.
Reported
DoubleVerify announces Authentic Performance ad measurement technology[9]
DoubleVerify announced the launch of Authentic Performance, a technology designed to measure online advertising effectiveness through exposure and engagement metrics. The article describes the launch as taking place that week.
Sources10 sources
- 1DoubleVerify Official Websitedoubleverify.com
- 2DoubleVerify Wikipediaen.wikipedia.org
- 3DoubleVerify撤回财务展望和指引manilatimes.net
- 4DoubleVerify为ChatGPT广告推出归因测量并推进品牌适宜性news.google.com
- 5Nielsen 同意收购 DoubleVerifyadvanced-television.com
- 6DoubleVerify与TikTok合作衡量媒体质量mumbrella.com.au
- 7Ogury与DoubleVerify合作防范广告欺诈prnewswire.com
- 8DoubleVerify宣布推出联网电视定向认证计划finanznachrichten.de
- 9DoubleVerify 宣布推出 Authentic Performance 广告衡量技术techcrunch.com
- 10DoubleVerify宣布收购Ad-Justerexchangewire.com
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