Downlands Brewery

Downlands Brewery is a British craft brewery based in Small Dole, West Sussex, in the United Kingdom. It describes itself as a business built around a love of beer, with a stated employment requirement that everyone joining the team shares that passion. The brewery has been operating for over a decade, making beer while maintaining the consistency and legal standards required of a commercial producer. The brewery's identity is deliberately informal and mischievous. Its website carries the slogan "bad people good beer" and the About page states that a streak of mischief runs through the team, with hidden messages in some of its artwork. It also warns that the team can occasionally be a bit sweary. The company frames itself as serious about product consistency and legal compliance, but otherwise interested in having fun and making beer. A defining commercial decision is that Downlands does not package any of its products in bottles or cans. The brewery states that it firmly believes beer is a social beverage that tastes better when consumed in a pub, bar or club, and even more so when people are engaged in conversation. Its operation is built around this belief, which means its beer is distributed as draught product for on-trade venues rather than through retail packaged formats. Downlands Brewery is based in Small Dole, West Sussex, according to its Wikidata entry. Its official website is downlandsbrewery.com. The brewery's product names referenced on its homepage include Tripod, 1984, Oh No Not Again, Cascade and Best, indicating a range of beers. The brand positions itself in the UK craft beer market with a pub-focused, cask- and keg-led approach and a humorous, anti-corporate tone.

Downlands Brewery is a craft brewery based in Small Dole, West Sussex, in the United Kingdom. Its Wikidata entry identifies it as a brewery based in that village. The brewery's own About page states that it has been operating for over a decade, making the best beer it can while remaining profitable enough to continue working in the industry it loves. The brewery was founded around a love of beer, and it states that sharing that passion is an employment requirement for everyone who joins the team. From its early operations, the company built its model around the belief that beer is a social beverage best enjoyed in a pub, bar or club, and even more so when people are engaged in conversation. This belief led to a defining operational choice: Downlands does not package any of its products in bottles or cans. Instead, its beer is produced for draught service in on-trade venues. The brand has cultivated a deliberately informal and mischievous identity. Its website slogan is "bad people good beer," and its About page notes that a streak of mischief runs through the team, with hidden messages in some of its artwork. The company acknowledges that it can occasionally be a bit sweary, while stressing that it takes product consistency and legal standards seriously and professionally. Over its more than a decade of operation, Downlands has developed a range of beers. Product names referenced on its homepage include Tripod, 1984, Oh No Not Again, Cascade and Best. The brewery remains active and continues to supply the UK on-trade market with cask and keg beer.

• Downlands Brewery has been operating for over a decade, according to its About page.

Pub-focused craft brewery that refuses to package in bottles or cans, positioning beer as a social, on-trade beverage with a humorous, informal brand voice.

• Tripod

  A beer referenced on the Downlands Brewery homepage.

• 1984

  A beer referenced on the Downlands Brewery homepage.

• Oh No Not Again

  A beer referenced on the Downlands Brewery homepage.

• Cascade

  A beer referenced on the Downlands Brewery homepage.

• Best

  A beer referenced on the Downlands Brewery homepage.

1. 1Downlands Brewery official websitedownlandsbrewery.com
2. 2About us | Downlands Brewerydownlandsbrewery.com
3. 3Downlands Brewery - Wikidatawikidata.org