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Doyusha Model Co.,Ltd

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Japanese plastic model manufacturer known for Japanese castle models, R/C vehicles, and hobby tools.

Last updated September 16, 2026

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Overview

Doyusha Model Co., Ltd. is a Japanese model manufacturer headquartered in Arakawa-ku, Tokyo. Its business covers planning, manufacturing and sales of plastic models and radio-controlled products, import and sales of overseas plastic models, and OEM operations. Its product range includes Japanese castle models, R/C cars, small-scale finished military models, and hobby tools.

History

The founder, Kazuo Uchida, began manufacturing paper toys in Machiya 2-chome, Arakawa-ku, Tokyo in 1937. In June 1951, Doyusha Co., Ltd. was established with capital of 1.5 million yen at the current location in Arakawa-ku, Tokyo. In 1962, the company began producing plastic models, and in 1964 it discontinued paper toy manufacturing to become a specialized plastic model manufacturer. In 1965, the slot racing car boom helped establish its foundation as a specialized plastic model manufacturer. In 1971, a factory and warehouse were built in Koshigaya, Saitama. In 1978, it began selling the "Japanese Castle Series" plastic models. In 1985, Yoshihiro Uchida became president and the "1/12 Big Scale Car Series" was launched. In 1987, the "1/100 Airliner Series" was launched. In 1993, it began exhibiting at the Hong Kong International Toys Fair and the Nuremberg International Toy Fair in Germany. In 1995, capital was increased to 10 million yen. In 1996, the company was reorganized from a limited company to a stock company and released motors for Mini 4WD. In 1997, a new company building was constructed at the current location. In 2000, it began selling R/C completed scale models with the 1/16 tank "M1A1 Abrams". In 2002, it began selling the "1/144 Micro Armor Series" of finished tank models as the general import agent for Hong Kong's Dragon Model. In 2003, the "1/100 Wing Collection" (pre-painted plastic models) was launched. In 2004, it began exhibiting at the Tokyo Toy Show and launched the "1/144 Modern Aircraft Collection" (pre-painted semi-finished models). In 2005, Yoshihiro Uchida became chairman and Mamoru Uchida became president. In 2006, it became the general import agent for the Chinese plastic model manufacturer HOBBY BOSS in Japan. In 2007, the educational craft model "Science and Experiment Series" was launched. In 2008, marking the 50th anniversary of domestic plastic models, it reissued Japan's first plastic model, the "Nuclear Submarine Nautilus", using the original molds. In 2010, it began selling I/R helicopters. In 2011, it launched tower models such as "1/3000 Tokyo Skytree" and "1/2000 Tokyo Tower". In 2014, it began selling R/C multicopters (drones). In 2016, it began introducing many running R/C products such as tanks, cars, and buggies, and launched the first product of the "Sugoi! Tool Series", the "Sugoi! Nipper". In 2018, Mamoru Uchida became chairman and Munehiro Uchida became president. In 2019, it reissued and sold "Samurai Trooper". In 2021, it reissued and sold "Fighbird" and "Armed Combination Fighbird" from "Brave of the Sun Fighbird", and began handling beautiful girl plastic model products from the emerging Chinese model manufacturer "Nuke Matrix". It continues to the present.

Products and positioning

Long-established plastic model manufacturer specializing in Japanese castle models and R/C products.

  • Japanese Castle Series

  • 1/12 Big Scale Car Series

  • 1/100 Airliner Series

  • Sugoi! Tool Series

  • 1/144 Micro Armor Series

  • 1/100 Wing Collection

  • 1/144 Modern Aircraft Collection

  • Science and Experiment Series

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