DPAM (Du Pareil au Même)

DPAM, short for Du Pareil au Même, is a French children's apparel brand and retailer. It designs and sells clothing, pyjamas, accessories and baby essentials for children from birth through early teens. The brand is positioned in the affordable-to-mid market, offering playful prints, bright colours and comfortable fabrics, with a strong emphasis on cotton and easy-care materials. Its product range spans everyday wear, sleepwear, newborn essentials, ceremony outfits and seasonal collections, and it also sells gift cards usable across its physical store network. The company operates primarily through its own retail network and e-commerce site. According to its official website, DPAM has more than 100 boutiques in France and offers free in-store pickup, home delivery and click-and-collect. The online store serves multiple European markets, with localized versions visible in French, Italian and German, and it ships internationally. The brand's collections include recurring themes such as 100% cotton lines, exclusive selections and seasonal previews, and it regularly runs promotional events and markdowns. DPAM's identity is built around making children's clothing fun and practical. Product descriptions highlight features such as elasticated waists, extendable necklines and ribbed cuffs for comfort and independence, and prints like crocodiles, bicycles, unicorns and space themes. The brand also emphasises quality and safety, with environmental quality information available for products. Its customer service, secure payment options including PayPal and instalment payments, and a loyalty newsletter offering a discount on the next order are part of its direct-to-consumer strategy. While the brand is well known in France, its ownership and corporate history are not detailed in the supplied evidence. It remains an active retail brand with a significant physical footprint and a growing online presence across Europe.

DPAM, or Du Pareil au Même, is a French children's fashion brand that has built its reputation on colourful, playful and affordable clothing for babies and children. While the exact founding date and founders are not provided in the available evidence, the brand has become a familiar name in French retail, operating a network of over 100 boutiques across France and an e-commerce site serving multiple European countries. The brand's product strategy centres on everyday essentials with a fun twist. Its pyjama range, for example, features prints such as crocodiles, bicycles, unicorns and space themes, often with phosphorescent details. Descriptions emphasise comfort and practicality: interlock cotton, elasticated waists, extendable necklines and ribbed cuffs. This focus on both design and function has helped DPAM appeal to parents looking for quality without high prices. DPAM has expanded its reach beyond France. Its website offers localized versions in Italian and German, and it ships to several European markets. The company also operates a click-and-collect service and free in-store pickup, integrating its physical stores with its online shop. Promotional activity is a regular feature, with seasonal previews, markdowns and exclusive selections such as a 40-year anniversary collection and a 100% cotton line. Ownership and corporate structure are not detailed in the supplied evidence. The brand continues to operate as an active retailer, with a strong presence in France and a growing online footprint. Its gift card offering, usable across all physical stores, further ties together its multichannel retail strategy.

Affordable, playful and practical children's fashion with a focus on comfort and colourful prints.

• 2-piece grey marl crocodile print pyjamas for boys

  Interlock 100% cotton pyjamas with crocodile print, elasticated waist and ribbed cuffs. Price from €17.99.

• 2-piece white phosphorescent bicycle print pyjamas for boys

  Pyjamas with phosphorescent bicycle print. Price from €19.99.

• Unicorn phosphorescent tunic pyjama and leggings for girls

  Tunic pyjama with unicorn phosphorescent print and leggings. Price from €19.99.

• E-gift card

  Digital gift card available in amounts from €25 to €500, usable in all physical stores for one year.

1. 1Du Pareil Au Même : Ce que les enfants aimentdpam.com
2. 2Collectionsdpam.com
3. 3E-carte cadeaudpam.com
4. 4Pyjama 2 pièces gris chine à imprimé crocodiles pour enfant garçondpam.com