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DPJ Workspace

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Retailer / private label

Unclaimed

Swedish online and physical retailer of office furniture and workspace solutions, founded in 1995 and owned by AJ Produkter since 2022.

Last updated September 26, 2026

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Overview

DPJ Workspace is a Swedish retailer specialising in furniture and interior solutions for office environments. The company was founded in 1995 by Dick Peter Johansson and is headquartered in Stockholm. It sells both online through its e-commerce site dpj.se and through a physical store in Stockholm, serving businesses that need to furnish or refurnish workplaces. The product range covers the core categories of a modern office: desks (both fixed and height-adjustable), office chairs, sound-absorbing panels, storage and filing units, whiteboards, lighting and conference tables. DPJ Workspace positions itself as a full-range supplier, stocking products from leading brands across many variants, colours and materials, with a stated emphasis on high quality, ergonomics and long warranties of up to twelve years on selected items. Alongside standard product sales, the company offers business services such as project sales and quotations for office fit-outs, free interior-design assistance that delivers 3D visualisations within 48 hours, and delivery with carrying-in and assembly. While its home market is Sweden, DPJ Workspace sells to customers in a range of other countries, including Finland, Germany, the Netherlands, Denmark, Austria and France. In 2022 the company was acquired by AJ Produkter, a Swedish supplier of office and industrial furniture, becoming part of that group. In 2023 DPJ Workspace launched a service that lets users submit floor-plan drawings and receive 3D-rendered interior proposals showing office spaces furnished with its products, extending its design offer into a digital visualisation tool. As a subsidiary of AJ Produkter, DPJ Workspace operates as a specialist office-furniture retail brand within a larger furniture group, combining e-commerce convenience with project-based B2B sales and design services for companies of varying sizes and budgets.

History

DPJ Workspace was founded in 1995 by Dick Peter Johansson as a Swedish company focused on selling furniture for office environments. From its base in Stockholm, it developed into a specialist supplier of workplace furniture, serving companies that needed to equip offices, meeting rooms and other business premises. Over the years the company built a dual sales model: an online store at dpj.se and a physical store in Stockholm. Its assortment grew to cover the main categories of office furnishing — desks, including both fixed and height-adjustable models, office chairs, sound absorbers, storage, whiteboards, lighting and conference tables — sourced from leading brands and offered in a wide range of variants, colours and materials. DPJ Workspace also expanded beyond Sweden, selling to customers in several other European countries such as Finland, Germany, the Netherlands, Denmark, Austria and France. A significant turning point came in 2022, when DPJ Workspace was acquired by AJ Produkter, a Swedish supplier of office and industrial furniture. The acquisition placed the retailer within a larger furniture group while it continued to operate under its own brand. In 2023 DPJ Workspace launched a service that enables users to send in drawing documentation and receive 3D visualisations of office premises furnished with office furniture. This complemented its existing free interior-design assistance, which provides finished furnishing proposals with 3D images within 48 hours, as well as its project and quotation service for office fit-outs of varying sizes and budgets. Together these services reflect the company's evolution from a product retailer toward a provider of complete workplace furnishing solutions.

  • 2023

    Launched a service for 3D-rendered interior design proposals based on submitted drawings.

  • 2022

    Acquired by AJ Produkter.

  • 1995

    DPJ Workspace founded by Dick Peter Johansson in Sweden.

Products and positioning

Full-range Swedish office-furniture retailer combining e-commerce, a Stockholm store, project sales and free 3D design assistance, emphasising quality, ergonomics and long warranties.

  • Desks (fixed and height-adjustable)

    A broad range of desks from leading brands, in many variants, colours and materials, with a large number always in stock and up to 12 years' warranty.

  • Office chairs

    Ergonomic seating for office environments.

  • Sound absorbers

    Acoustic panels for improving office sound environments.

  • Storage

    Storage and filing units for offices.

  • Whiteboards

    Whiteboards for meetings and collaboration.

  • Lighting

    Office lighting solutions.

  • Conference tables

    Tables for meeting and conference rooms.

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