Dr. Rehfeld Fashion

Dr. Rehfeld Fashion AG is a mid-sized German fashion group headquartered in Hamburg. It operates primarily through the internationally registered brand Broadway NYC Fashion, supplying sportswear and young fashion to retailers across the European market. The group combines wholesale brand marketing with direct placement of purchasing contracts, particularly in Asian sourcing markets, and holds majority or strategic stakes in several European fashion retail chains. The company's core business is the marketing of the Broadway brand to sportswear and young-fashion retailers throughout Europe. Its online division handles own-brand orders for major domestic and international customers and provides services for covering both long- and short-term trend developments. In addition, Dr. Rehfeld Fashion Concept GmbH offers direct placement of purchasing contracts, mainly in Asian procurement markets, adapting its business model to the purchasing strategies of major customers, chain stores and retail groups. Purchasing volumes are bundled and market positions in the procurement sector are created by Granville Hongkong Textiles Ltd., Hong Kong, while GV Fashion Asia Ltd. acts as an agency for the Dr. Rehfeld Group from order placement to shipment in Bangladesh, with its registered office in Hong Kong and a branch in Dhaka. The group has held a majority stake in Jeans Fritz Handelsgesellschaft für Mode mbH since 2011; in 2019 that chain operated 334 stores and an online shop in Germany and Switzerland. It has also held a majority stake in the mister*lady group since 2011; in 2019 mister*lady operated 302 stores in Germany and Austria as an internationally oriented young-fashion retailer. Broadway NY Fashion GmbH markets sportswear and young fashion under the internationally registered Broadway NY Fashion brand to customers at home and abroad. The group additionally holds strategic minority stakes of 20% in the Swiss fashion house Tally Weijl (since 2014) and 33.3% in Fussl Modestraße Mayr of Austria (since the end of 2015). Through its Broadway NYC Fashion brand, the company positions itself as a partner for successful retail space concepts, offering collections tailored to sales floors, with five collections per year, ten delivery dates annually, personal support through field service, and digital sales support including a B2B webshop, lookbooks and marketing materials. The brand emphasizes fashionable variety, value for money, and certified production.

Dr. Rehfeld Fashion AG is a mid-sized German fashion group headquartered in Hamburg. It markets sportswear and young fashion under the internationally registered Broadway brand to customers across the European fashion market. The group's online division handles own-brand orders for major domestic and international customers and provides services for covering both long- and short-term trend developments. A key part of the group's activities is the direct placement of purchasing contracts, primarily in Asian procurement markets, through Dr. Rehfeld Fashion Concept GmbH. This business is tailored to the purchasing strategies of major customers, chain stores and retail groups. Purchasing volumes are bundled and market positions in the procurement sector are created by Granville Hongkong Textiles Ltd., based in Hong Kong. GV Fashion Asia Ltd. acts as an agency for the Dr. Rehfeld Group from order placement to shipment in Bangladesh; it is headquartered in Hong Kong and operates a branch in Dhaka. The group has expanded through majority and strategic stakes in European fashion retail. Since 2011 it has held a majority stake in Jeans Fritz Handelsgesellschaft für Mode mbH, which in 2019 operated 334 stores and an online shop in Germany and Switzerland. Also since 2011 it has held a majority stake in the mister*lady group, which in 2019 operated 302 stores in Germany and Austria as an internationally oriented young-fashion retailer. Broadway NY Fashion GmbH markets sportswear and young fashion under the internationally registered Broadway NY Fashion brand to customers at home and abroad. Since 2014 the group has held a 20% strategic stake in the Swiss fashion house Tally Weijl, and since the end of 2015 a 33.3% stake in Fussl Modestraße Mayr of Austria. Under the Broadway NYC Fashion brand, the company presents itself as a partner for successful retail space concepts. Its collections are tailored to sales floors, versatile, highly sellable and always in tune with the times. The brand highlights fashionable variety with trends quickly implemented, clear calculations for sustainable success, and certified production. It offers five collections per year, ten delivery dates annually, personal support through field service, and digital sales support including a B2B webshop, lookbooks and marketing materials.

• 2019

  Jeans Fritz operated 334 stores and an online shop in Germany and Switzerland; mister*lady operated 302 stores in Germany and Austria.

• 2015

  Acquired a 33.3% stake in Fussl Modestraße Mayr of Austria.

• 2014

  Acquired a 20% strategic stake in Swiss fashion house Tally Weijl.

• 2011

  Acquired majority stake in Jeans Fritz Handelsgesellschaft für Mode mbH.

• 2011

  Acquired majority stake in the mister*lady group.

Partner for successful retail space concepts, offering trend-driven, highly combinable collections with attractive value for money and certified production.

• Broadway NYC Fashion collections

  Sportswear and young fashion collections tailored to retail sales floors, with five collections per year and ten delivery dates annually.

• B2B webshop

  Digital sales support platform for retail partners.

• Lookbooks and marketing materials

  Sales support materials provided to retail partners.

1. 1BROADWAY NYC FASHION | Ihr Partner für erfolgreiche Flächenkonzeptebroadway-fashion.com
2. 2Dr. Rehfeld Fashion – Wikipediade.wikipedia.org
3. 3Dr. Rehfeld Fashion – Wikidatawikidata.org